[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Collection [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You’ve probably seen Taisho Pharmaceutical’s commercials a lot—they’re the company behind products like Lipovitan D and Pabron.

In particular, the long-running “Fight! Ippatsu!” catchphrase from the Lipovitan D ads is familiar to many people.

Taisho Pharmaceutical also puts a lot of care into the music used in their commercials, and plenty of viewers find themselves wondering, “What was that song playing in the ad?” In this article, we’ll introduce the music featured in Taisho Pharmaceutical’s commercials.

We’ve picked out everything from high-quality original tracks made just for the ads—so polished they could be standalone releases—to tie-in songs by popular artists.

Be sure to give them a listen!

[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Compilation [2026] (21–30)

Moisturizing brightening skincare brand AdryS “I fell in love for the first time” version

Original songNagano Akira (APOGEE)

Ryo Nagano “iki” (Official Audio)

The song playing in the AdryS commercial featuring Rika Izumi is an original track for the ad, composed by Ryo Nagano, the vocalist of the rock band APOGEE.

In addition to this, Nagano has worked on numerous other commercial songs, so you’ve probably heard his music without realizing it.

This track is a refreshing, clean-sounding piece that perfectly matches the commercial’s emphasis on clarity.

The layered vocalises and the light, mid-tempo yet lively drum beat are particularly striking.

Raise the rankinglower

Hane Keisuke