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Wanted to watch them again! Kirin Ichiban Commercials: A Complete List of CM Songs Through the Years [2026]

While it’s easy to focus on the star-studded cast—starting with Arashi, rising young actor Gaku Hamada, and Ichiro, who drinks beer so deliciously with actor-level prowess—the CM songs also dramatically enhance the presentation.

This time, we’re spotlighting those commercial songs, as well as the direction of the commercials themselves.

Based on reliable feedback from our readers, we researched what’s popular and carefully selected the most highly regarded CM songs.

If you’ve been thinking, “I wanted to watch that one again!” this is for you—please take a look!

Here we go.

Wanted to watch them again! Kirin Ichiban Shibori commercials: Complete list of historical commercial songs [2026] (1–10)

Turning the pride of all 47 prefectures into deliciousness

L-O-V-E (Arrangement)Bert Kaempfert

Kirin Ichiban Shibori [Turning the Pride of Japan’s 47 Prefectures into Deliciousness]
L-O-V-E (Arrangement)Bert Kaempfert

This is a commercial from the Kirin Ichiban Shibori series where members of Arashi sample beers brewed in different regions, turning the pride of Japan’s 47 prefectures into delicious flavor.

The music is an arranged version of Bert Kaempfert’s “L-O-V-E,” familiar from the Kirin Ichiban Shibori series.

This lively tune makes the joy of drinking beer even greater!

"Zero ICHI (Zero-Ichi)" 'Is this non-alcoholic? Ms. Natsume' version

Ukiki Watching (Ska Arrangement)Arai Shun

Atsuko Natsume also raves! New commercial for the non-alcoholic beer Kirin Zero Ichi
Ukiki Watching (Ska Arrangement)Arai Shun

If this song sounds familiar to you, you’ve got a sharp ear! The tune used in the commercial for the non-alcoholic beer Zero ICHI is an arranged version of that song from Waratte Iitomo!, “Ukiki WATCHING.” There aren’t any vocals, but it’s a wonderful track that livens up the ad with the same lively midday vibe.

Kirin Beer Kirin Ichiban Shibori Drink and Sing: “Food” Version / “Year-end” Version

Les Champs-ÉlyséesJoe Dassin

Joe Dassin – Les Champs-Elysées (Audio)
Les Champs-ÉlyséesJoe Dassin

It’s a special-feeling commercial showing people enjoying Ichiban Shibori with a variety of dishes.

The ad aired toward the end of 2025 and features a memorable, year-end party vibe.

Eat, drink, chat—Ichiban Shibori is presented as the perfect match for those happy moments.

The BGM is a parody of “Les Champs-Élysées,” familiar from Ichiban Shibori commercials.

The lyrics roll out one feast after another—shabu-shabu, yakiniku, crab, sukiyaki, and more—expressing the joy of everyone enjoying them together.

Wanted to watch them again! Kirin Ichiban Shibori commercials: A roundup of CM songs through the years [2026] (11–20)

Kirin Beer Kirin Ichiban Shibori

Theme from New York, New YorkFrank Sinatra

Theme From New York, New York (2008 Remastered)
Theme from New York, New YorkFrank Sinatra

The song you often hear in Kirin Ichiban Shibori commercials was created as the theme for the 1977 film “New York, New York.” It was originally sung by Liza Minnelli, but the version covered by Frank Sinatra later became the most well-known.

It’s said to have been used in the Ichiban Shibori commercials since 2012.

For some reason, that relaxed brass sound perfectly fits the vibe of a beer commercial, doesn’t it?

Kirin Beer Kirin Ichiban Shibori Summer Greeting “Message” Version

Les Champs-Élysées

Joe Dassin – Les Champs-Elysées (Lyrics Video)
Les Champs-Élysées

After sending a message to commend those who worked hard despite the heat, the crisp “pssh!” of a beer being opened and enjoyed leaves a strong impression.

Watching Hikari Mitsushima drink deliciously with the ocean in the background probably made many people think, “I want one too!” The familiar ‘Les Champs-Élysées’ is used as the BGM.

The original has lyrics, but the commercial features an instrumental version with only brass instruments.

Kirin Beer Kirin Ichiban Shibori Draft Beer “Round Table” Version

Little Brown Jug

Original Glenn Miller Orchestra Little Brown Jug
Little Brown Jug

Set to the lively swing jazz style of Glenn Miller, this song celebrates how well Chinese cuisine pairs with beer.

Actress Yuriko Ishida’s bright, cheerful vocals perfectly capture the vibe of a girls’ night gathered around a round table.

Released in 2024 as a commercial song for Kirin Beer, it was used not only in TV commercials but also widely across radio and in-store promotions.

It’s the perfect track for boosting a fun atmosphere at a meal with friends or a cozy family gathering.

Its approachable charm makes you want to hum along before you know it.

Kirin Beer Kirin Ichiban Shibori “Father and Daughter at the Family Home” Version

Les Champs-Élysées

Joe Dassin – Les Champs-Elysées (Lyrics Video)
Les Champs-Élysées
Kirin Ichiban Shibori - Father and Daughter at the Family Home, 30 seconds

This commercial portrays a gentle interaction between a father and daughter at their family home, highlighting the delicious taste of beers like Kirin Ichiban Shibori.

The warm smiles exchanged by Shinichi Tsutsumi and Haruka Fukuhara, who play the parent and child, clearly convey how beer helps foster relaxation.

The song “Les Champs-Élysées” further emphasizes the ad’s calm, relaxed atmosphere.

Arranged without vocals and centered on brass instruments, its bright tones communicate a sense of joy and warmth.