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Wanted to watch them again! Kirin Ichiban Commercials: A Complete List of CM Songs Through the Years [2026]

While it’s easy to focus on the star-studded cast—starting with Arashi, rising young actor Gaku Hamada, and Ichiro, who drinks beer so deliciously with actor-level prowess—the CM songs also dramatically enhance the presentation.

This time, we’re spotlighting those commercial songs, as well as the direction of the commercials themselves.

Based on reliable feedback from our readers, we researched what’s popular and carefully selected the most highly regarded CM songs.

If you’ve been thinking, “I wanted to watch that one again!” this is for you—please take a look!

Here we go.

Wanted to watch them again! Kirin Ichiban Shibori commercials: Complete list of historical commercial songs [2026] (1–10)

“Gaku Hamada: Eel” Version

Little Brown Jug (parody version)Hamada Gaku

When I called out a trainspotter who wouldn’t listen to the station staff… #PlottAnime
Little Brown Jug (parody version)Hamada Gaku

A tantalizing clip where Gaku Hamada orders a beer at an eel restaurant, then keeps ordering dish after dish—shirayaki (grilled eel without sauce), kimo-yaki (grilled eel liver), umaki (eel omelet)—and the beer just keeps going down.

And finally, kabayaki (eel glazed with sauce).

I love how this series features parody songs sung as if the performers are speaking.

Or rather, the way their spoken words become the lyrics exactly as they are—that’s what makes it great.

Kirin Ichiban Stout: “Hot Stout” Version

Mr. Blue SkyElectric Light Orchestra

This uplifting commercial feels so good thanks to the rhythmic music of Electric Light Orchestra’s “Mr.

Blue Sky.” It’s memorable for showing Ichiro and Yu Aoi drinking an unexpectedly microwaved dark beer—hot stout.

Beer, a band, and smiles—what a wonderful combination!

"Zero ICHI (Zero-Ichi)" 'Is this non-alcoholic? Ms. Natsume' version

Ukiki Watching (Ska Arrangement)Arai Shun

Atsuko Natsume also raves! New commercial for the non-alcoholic beer Kirin Zero Ichi
Ukiki Watching (Ska Arrangement)Arai Shun

If this song sounds familiar to you, you’ve got a sharp ear! The tune used in the commercial for the non-alcoholic beer Zero ICHI is an arranged version of that song from Waratte Iitomo!, “Ukiki WATCHING.” There aren’t any vocals, but it’s a wonderful track that livens up the ad with the same lively midday vibe.

Wanted to watch them again! Kirin Ichiban Shibori commercials: A roundup of CM songs through the years [2026] (11–20)

Shiawase Ichiban Street: Spring Holiday - The Taste of Wheat

L-O-V-ENat King Cole

Kirin Ichiban Shibori [Happiness Ichiban-cho: Spring Holiday — Wheat Flavor Edition (30 seconds)]
L-O-V-ENat King Cole

This commercial featuring Kazunari Ninomiya from Arashi and Shinobu Otake is a great pairing.

Nat King Cole’s “L-O-V-E” adds a wonderfully classy touch.

Their exchange with beers in hand is charming and refreshing, making for a delightful piece.

The blissful music and visuals make it the kind of commercial that brings a smile to your face.

Kirin Beer Kirin Ichiban Shibori Zero Sugar “The One Who Should Rest” Version

Always Look on the Bright Side of LifeEric Idle

Monty Python – Always Look on the Bright Side of Life
Always Look on the Bright Side of LifeEric Idle

Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.

Apparently, he’s recently been overeating and is taking a break from beer.

His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.

The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.

The familiar song “Always Look on the Bright Side of Life” plays as the BGM.

Kirin Beer Kirin Ichiban Shibori

Theme from New York, New YorkFrank Sinatra

Theme From New York, New York (2008 Remastered)
Theme from New York, New YorkFrank Sinatra

The song you often hear in Kirin Ichiban Shibori commercials was created as the theme for the 1977 film “New York, New York.” It was originally sung by Liza Minnelli, but the version covered by Frank Sinatra later became the most well-known.

It’s said to have been used in the Ichiban Shibori commercials since 2012.

For some reason, that relaxed brass sound perfectly fits the vibe of a beer commercial, doesn’t it?

Kirin Beer Kirin Ichiban Shibori Draft Beer “Round Table” Version

Little Brown Jug

Original Glenn Miller Orchestra Little Brown Jug
Little Brown Jug

Set to the lively swing jazz style of Glenn Miller, this song celebrates how well Chinese cuisine pairs with beer.

Actress Yuriko Ishida’s bright, cheerful vocals perfectly capture the vibe of a girls’ night gathered around a round table.

Released in 2024 as a commercial song for Kirin Beer, it was used not only in TV commercials but also widely across radio and in-store promotions.

It’s the perfect track for boosting a fun atmosphere at a meal with friends or a cozy family gathering.

Its approachable charm makes you want to hum along before you know it.