While it’s easy to focus on the star-studded cast—starting with Arashi, rising young actor Gaku Hamada, and Ichiro, who drinks beer so deliciously with actor-level prowess—the CM songs also dramatically enhance the presentation.
This time, we’re spotlighting those commercial songs, as well as the direction of the commercials themselves.
Based on reliable feedback from our readers, we researched what’s popular and carefully selected the most highly regarded CM songs.
If you’ve been thinking, “I wanted to watch that one again!” this is for you—please take a look!
Here we go.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- [March 2026] Roundup of the Latest Trending Commercial Songs
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Ichiro’s commercials roundup: a one-stop showcase of both old and new spots.
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- [Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Collection [2026]
Wanted to watch them again! Kirin Ichiban Shibori commercials: Complete list of historical commercial songs [2026] (1–10)
Always Look on the Bright Side of LifeEric Idle


Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.
Apparently, he’s recently been overeating and is taking a break from beer.
His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.
The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.
The familiar song “Always Look on the Bright Side of Life” plays as the BGM.
L-O-V-E (Arrangement)Mori Yuya

In this commercial, three members of Arashi climb tall poles to harvest hops.
The song used is the series’ staple, “L-O-V-E.” The three of them look close and playful like children, and the beer they get to drink as a reward.
It’s a commercial that makes you feel like you could enjoy your beer with an extra touch of freshness.
Being young is wonderful (arranged)Miyakawa Tai

Here’s a refreshing commercial that shows an intense sandlot baseball game followed by a celebratory beer toast—arguably the best way to drink.
The music is Hiroshi Miyagawa’s “Wakai tte Subarashii” (“Youth Is Wonderful”), and like everyone playing in this pickup game, we’d love to keep both our workouts and our toasts youthful and full of fun!
New York, New York (arranged)Okada Mutsumi

A 2012 commercial for Kirin Ichiban Shibori Frozen Draft featuring Yu Aoi.
The beer foam is frozen, making it a perfect and fun choice for summer.
The music used is Mutsumi Okada’s “New York, New York.” It’s a commercial that conveys the joy of drinking beer with a fresh, new sensation!
Little Brown Jug (parody version)Hamada Gaku

A tantalizing clip where Gaku Hamada orders a beer at an eel restaurant, then keeps ordering dish after dish—shirayaki (grilled eel without sauce), kimo-yaki (grilled eel liver), umaki (eel omelet)—and the beer just keeps going down.
And finally, kabayaki (eel glazed with sauce).
I love how this series features parody songs sung as if the performers are speaking.
Or rather, the way their spoken words become the lyrics exactly as they are—that’s what makes it great.
L-O-V-ENat King Cole

This commercial featuring Kazunari Ninomiya from Arashi and Shinobu Otake is a great pairing.
Nat King Cole’s “L-O-V-E” adds a wonderfully classy touch.
Their exchange with beers in hand is charming and refreshing, making for a delightful piece.
The blissful music and visuals make it the kind of commercial that brings a smile to your face.
Mr. Blue SkyElectric Light Orchestra

This uplifting commercial feels so good thanks to the rhythmic music of Electric Light Orchestra’s “Mr.
Blue Sky.” It’s memorable for showing Ichiro and Yu Aoi drinking an unexpectedly microwaved dark beer—hot stout.
Beer, a band, and smiles—what a wonderful combination!


