Wanted to watch them again! Kirin Ichiban Commercials: A Complete List of CM Songs Through the Years [2026]
While it’s easy to focus on the star-studded cast—starting with Arashi, rising young actor Gaku Hamada, and Ichiro, who drinks beer so deliciously with actor-level prowess—the CM songs also dramatically enhance the presentation.
This time, we’re spotlighting those commercial songs, as well as the direction of the commercials themselves.
Based on reliable feedback from our readers, we researched what’s popular and carefully selected the most highly regarded CM songs.
If you’ve been thinking, “I wanted to watch that one again!” this is for you—please take a look!
Here we go.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- [March 2026] Roundup of the Latest Trending Commercial Songs
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Ichiro’s commercials roundup: a one-stop showcase of both old and new spots.
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- [Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Collection [2026]
Wanted to watch them again! Kirin Ichiban Shibori commercials: A roundup of CM songs through the years [2026] (11–20)
Les Champs-Élysées
This commercial portrays the refreshing feel of Kirin Ichiban Shibori and the joy of having a delicious beer through a conversation between sisters in an airport lounge.
The sisters are played by Hikari Mitsushima and Marie Iitoyo, and the storyline—where the younger sister looks out for her older sister—conveys a sense of warmth.
The song that beautifully highlights the gentle, warm atmosphere of the visuals is “Les Champs-Élysées.” The brass-centered sound is striking, and its brilliant resonance effectively expresses a sense of hope and exhilaration for what lies ahead.
Always Look on the Bright Side of LifeEric Idle
This commercial introduces Kirin Ichiban Shibori Zero-Carb, highlighting that it delivers a full-bodied taste while keeping carbohydrates in check, as portrayed through a family setting.
In addition to Etsushi Toyokawa as the father and Ayami Nakajo as the daughter, Tomoyasu Hotei appears as the uncle, engaging in a conversation about what a zero-carb beer is like.
Their surprised expressions after sipping despite some initial doubt—and the way their bodies start to move afterward—convey the beer’s high-quality flavor.
Further enhancing the relaxed atmosphere depicted in the visuals is Eric Idle’s song “Always Look on the Bright Side of Life,” whose gentle rhythm and bright brass give a sense of both calm and fun.
Les Champs-ÉlyséesJoe Dassin
This commercial for Kirin Ichiban features Ryohei Suzuki and Kento Kaku playing senior and junior colleagues.
On the train ride back from a business trip, while Suzuki is hard at work on his laptop, Kaku spots a beautiful sunset and invites him to make a toast.
Their exchange conveys a lovely sense of camaraderie.
The BGM is “Les Champs-Élysées,” which has been used in Ichiban commercials for a while now.
A brass-arranged version plays here, and its bright, festive sound is quite striking.
Les Champs-ÉlyséesJoe Dassin
The “New Taste” version, where people share their impressions of the flavor of Kirin Ichiban Shibori, and the “Kanpai” version, where the cast toasts together, aired in December 2024.
In particular, the “New Taste” version reportedly had no script, with everyone frankly discussing the flavors they experienced while drinking Ichiban Shibori.
You can really sense how delicious it is from the cast’s excited, eager expressions.
Les Champs-Élysées
This is a series of commercials in which Ryohei Suzuki and Kento Kaku play senior and junior colleagues at a company.
In the latest spot, the two head out for drinks on the last night of a business trip.
Kaku, playing the junior, adorably nails the clowning: he tries to take a sip before the toast and, when asked about their relationship, cheerfully answers, “We’re drinking buddies!” The background music is the familiar Kirin Beer CM tune, “Les Champs-Élysées.”
Little Brown Jug
This series of commercials shows Tomoya Nakamura drinking Ichiban Shibori.
In the “With the Proprietress” version, a proprietress at a traditional restaurant recommends it to him, saying, “The first broth calls for Ichiban Shibori.” In the “With My Father-in-law” version, he is shown drinking Ichiban Shibori together with his father-in-law.
Both commercials highlight the meticulous brewing method, clearly conveying the appeal of Ichiban Shibori.
Wanted to watch them again! Kirin Ichiban commercials: a roundup of all-time commercial songs [2026] (21–30)
Les Champs-ÉlyséesJoe Dassin
This is a commercial featuring interviews with Shinichi Tsutsumi and Kento Kaku about their feelings toward beer and Ichiban Shibori.
Both speak passionately with serious expressions, and those who feel the same way about beer will likely relate.
As the closing narration says, “Because you’re here, we can be more delicious,” it expresses gratitude for the continual support of many beer fans that has allowed the brand to keep evolving.