A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (1–10)
Suntory Beer Ball: “Welcome to Summer at Snack Koto”Kotone Furukawa
This commercial showcases the refreshing appeal of Beer Ball—perfect for summer—through conversations set at Snack Koto.
In it, Kotone Furukawa listens to customers’ concerns, then encourages them to reset and move forward with a Beer Ball, especially a lemonade mix, when they’re facing worries.
The song that highlights the unique mood and upbeat atmosphere depicted on screen is Kayoko Yoshizawa’s “Konya, Yume Hiraku” (“Tonight, Dreams Open”).
The solid, resonant rhythm and the beautifully powerful vocals layered over it convey a strong sense of forward drive.
Suntory CRAFT BOSS Soy Latte — Soy from CRAFT BOSS: “Debut” versionAtarashii Gakko no Leaders
In this commercial, Atarashii Gakko! shows up to someone who’s lacking motivation at work and powerfully promotes Craft Boss Soy Latte.
The members encourage the soy latte with energetic calls, but after drinking it they wear relaxed expressions, creating a humorous contrast.
It gives the impression—conveyed with a unique vibe—that the gentle, tasty flavor calms the mind and gives you the energy to move forward.
The comical movements and poses also heighten interest in Atarashii Gakko! through this video.
Suntory BOSSAyumi Hamasaki
This is a commercial for the canned coffee BOSS featuring Ayumi Hamasaki, known as the “diva of the Heisei era,” who has produced numerous hit songs.
It’s part of a series in which Hamasaki plays various roles—such as a construction site worker, a boxing second, and a bride—while singing an original song.
In the CM, she performs a parody of Nat King Cole’s classic “L-O-V-E.” Even if you haven’t seen the commercial in a while, many of you can probably still hum this tune.
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (11–20)
Suntory WORLD WHISKY Ao: “The sea-scented highball is now in a can.”Ryuhei Matsuda, Shizuka Ishibashi
At the restaurant of Jetwing Lighthouse, a luxury hotel in Sri Lanka, Shizuka Ishibashi waits for Ryuhei Matsuda to arrive.
The refined setting—the atmosphere of the hotel and the view of the sea through the restaurant’s windows—is truly striking.
When Matsuda arrives, the two share a conversation over glasses of Midori.
It’s an elegant and captivating sequence that exudes a distinctly mature sophistication, brilliantly conveying the premium image associated with whisky.
The background music features The Chordettes’ signature 1954 release, “Mr.
Sandman,” whose beautiful harmonies are enchanting enough to make you swoon.
Suntory The Peel: “The Peels Strike Back — A Big Hit” VersionYo Oizumi, Takumi Saito, Sosuke Ikematsu
In the commercial for The Peel, said to be made using lemon peels, its appeal is presented to beer lovers.
The ad shows only image cuts of lemon peel, shots of the cast drinking The Peel as if it tastes great, and the number of units sold.
It never explicitly describes the flavor, but the message that it’s “loved by beer aficionados” invites us to imagine it has no sweetness and a compelling, addictive bitterness.
By not revealing everything, it cleverly conveys the product’s allure.
The background music is James Brown’s signature song “I Got You (I Feel Good),” making it clear the ad is aimed at adults.
Released in 1965, the track is renowned for its funky shouts and an irresistible groove that makes you want to move.
Suntory -196 “Unstoppable! Made with 100% fruit-infused liquor!”NEW!Nagisa Shibuya, Saori Yoshida
As Saori Yoshida is surprised by the lemon flavor of -196, Nagisa Shibuya says, “That’s right!” and introduces that -196 uses 100% whole-fruit infused liquor.
Hearing this, Yoshida responds, “That’s the strongest!” Through the snappy, fast-paced visuals, you really get a sense of -196’s dedication and delicious taste.
Suntory Draft Beer: “We made a song with Sun-Nama” EditionJUNON、LEO（BE:FIRST）
This commercial portrays how Suntory Draft Beer reliably eases the fatigue of everyday life, expressed through JUNON and LEO.
The animated versions of the two seem to chase their real-life counterparts, and the light, airy visuals and the expressions they show convey a clear sense of refreshment.
The song that further emphasizes the positive attitude and lightness depicted in the footage is BE:FIRST’s “BLUE.” It gives the impression of dance music with a solid beat, and combined with the conversational vocal delivery, it also imparts a sense of weightlessness.