A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (1–10)
Suntory -196°C Instant Freeze “Muthu Dances: Sugar-Free Lemon” VersionNEW!Taiga Nakano, Saaya
This commercial features Taiga Nakano introducing the appeal of -196°C, transforming his appearance to look almost like someone from a foreign country and making a fun, lively pitch.
Based on the simple idea that “muto” (sugar-free) sounds like “Muthu,” it conveys excitement about the flavor with a development reminiscent of an Indian movie.
Saaya from Lalande delivers a cool-headed punchline—pointing out that it’s sugar-free, not Muthu—which really highlights the humor.
Suntory -196 “M-1 Love Bursting Into Voice” VersionNEW!Magical Lovely, Nagisa Shibuya
Shibuya Nagisa and Magical Lovely introduce the appeal of -196, which is also the official chuhai of the M-1 Grand Prix, in content that builds excitement for the M-1 wrap party.
The story has Noda encouraging Shibuya, who feels the year-end blues through M-1, while Murakami delivers punchlines in response to the two’s jokes.
The flow—Shibuya expressing her loneliness in a powerful way, Noda egging her on, and Murakami getting dragged into it—helps create a lively, fun atmosphere.
Suntory -196 “Authentic Lemon Anime: Transformation”NEW!Moe Toyota, Miku Itō
This piece expresses the delicious lemon flavor packed into Suntory’s -196 through poppy animation.
It depicts the harmony of two types of lemons—frozen lemons and freshly squeezed lemons—conveying the bold taste created when they combine.
The energetic, transformation-scene-like lines are striking, and the overall impression is a positive vibe, isn’t it?
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (11–20)
Suntory -196 “Undefeated! Pink Grapefruit Orange is here!” VersionNEW!Nagisa Shibuya, Saori Yoshida
This is a commercial where Saori Yoshida drinks -196 and shares her tasting impressions with surprise.
She’s amazed that it has a solid lemon flavor and yet is sugar-free.
Then Nagisa Shibuya appears and emphasizes that it’s made possible because they use 100% fruit-infused liquor.
Hearing that, Yoshida says just one word: “Unbeatable.” Somehow, when she says “unbeatable,” it carries a peculiar persuasiveness.
Suntory Jim Beam Punch Theater (1) “Me Who’s Not Spicy,” (2) “Gentle Me,” (3) “Me on the Night Before the Summer Festival,” (4) “The Recent Me,” (5) “Reliable Me”NEW!
This commercial portrays a casual exchange between the two members of Evers and highlights how Jim Beam supports refreshment.
It depicts scenes like Machida being led around by Sasaki and other everyday frustrations for Machida, using his frozen, serious expression to create a comedic tone.
Afterwards, the message comes through that Jim Beam helps you refresh and switch your mindset to a more positive one.
Suntory Jim Beam “Delicious JIM Highball at Home” EditionNEW!Shingo Katori
This commercial features Shingo Katori cheerfully showing how to make a Jim Beam highball.
The key point is that it uses Natural Mineral Water SPARKLING, emphasizing that the strong carbonation lets you pour boldly without worry.
Because it’s so easy to make, it fits naturally into everyday life and enhances daily enjoyment—and that message comes across clearly through his smile.
Suntory Jim Beam “JIM Highball × Gurunai” VersionNEW!Shintaro Moriyama, Seiya
This is a commercial that evokes a TV show concept in which Seiya and Moriyama, each holding a Jim Beam highball, try to guess the prices of dishes.
The setup has Moriyama delivering a punchline when Seiya guesses an overly high price, adding a comical touch—especially given that they’re in an izakaya.
Even though there are supposed to be two of them, the flow where Seiya talks one-sidedly also helps convey a fun, lively atmosphere.