A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (1–10)
Asahi Beer Black Nikka Clear Highball Can “Clear Time” Version / “Sketch” VersionNEW!Ryo Narita
The commercial introducing the canned Black Nikka Highball shows the cast, including Ryo Narita, happily spending time with cans in hand.
Their smiles as they chat and sketch the mustachioed mascot “Hige no Ojisan” convey the idea that Black Nikka Highball makes for fun times with friends.
The BGM features a cover of the Bay City Rollers’ signature song “Saturday Night.” With its chant of the letters in “Saturday” in rhythm, it’s a rousing track that, despite its 1974 release, still feels fresh today.
Suntory Draft Beer “San-Nama × J.League J-Club Can” VersionNEW!
This commercial introduces a campaign where you can win Suntory Draft Beer’s J-Club cans and J-Club mugs, conveying the desire to support challenges through beer.
It depicts the history of Japanese soccer and expresses the passion and spirit of challenge embedded in the sport.
The imagery of beer foam bursting is also a key point, giving the impression that the refreshing image of soccer is emphasized through beer.
Suntory All-Free Ale Taste “It Was the Aroma That Made It Delicious”NEW!Sei Shiraishi
This commercial introduces Suntory’s All-Free Ale Taste, conveying a sense of refreshment through scenes of Sei Shiraishi drinking it.
The key expression is the moment she takes a sip under the blue sky and a breeze sweeps through, which vividly communicates the crisp, refreshing taste.
Her smile afterward clearly highlights its deliciousness, and the narration conveys the pleasant aroma.
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (11–20)
Suntory The Premium Malt’s Premol-chan: Premium Time “Maruko” Version / “Tamae” Version / “Hanawa” VersionNEW!Suzu Hirose, Sairi Ito, Joe Odagiri
This commercial promotes the grown-up taste of The Premium Malt’s through the appearances of Suzu Hirose, Sairi Ito, and Joe Odagiri.
Each of them plays an adult version of a character from Chibi Maruko-chan, and both the seaside setting where they drink The Premium Malt’s and the expressions they show there create a mature atmosphere.
Further enhancing the adult mood depicted in the footage is an arrangement of B.B.
Queens’ Odoru Pompokolin.
The brass-centered, glamorous sound unfolds at a gentle tempo, giving a warm sense of depth.
Suntory Kinmugi “Perfect Afternoon” EditionYutaka Takenouchi, Hana Kuroki
The “Sequel: A Perfect Afternoon” version features Yutaka Takenouchi relaxing in the living room, saying, “I’m not doing anything else today,” and enjoying a beer.
Meanwhile, in the “Sequel: A Happy Afternoon” version starring Hana Kuroki, she enjoys a beer along with chilled summer vegetables.
It seems both of them are enjoying beer just the way they like, and many beer lovers who saw them probably felt a twinge of envy.
The background music is Bittersweet Samba, a familiar tune from Kinmugi commercials and known as the theme song of All Night Nippon.
Suntory PEPSI BIG ZERO AMERICANA “Dance” Version / “Thought it would spill, but…” VersionNEW!Yuriyan Retriever
This is a commercial where Yuriyan Retriever cheerfully introduces Pepsi Big Zero, especially the charm of the Americana.
Set in a diner inspired by America, it vividly conveys a sense of fun through lighthearted dancing and comical moments like carefully carrying drinks.
The surprised smile the moment she takes a sip is also striking, building anticipation for the taste.
Suntory Jasmine Shochu Matsurika “23:55” VersionNEW!
This commercial portrays the moments just before the date changes, showing how Suntory’s jasmine shochu, Matsurika, enhances that distinctive mood.
It depicts the deepening of the night and the many emotions tied to it—memories resurfacing, the feeling of wanting to stay together a little longer.
Accompanying this visual story is a track by grooveman Spot, Sagiri Sól, and maco marets that clearly conveys the narrative.
The lyrics vividly express where the scene is set and capture the emotions unique to that place, allowing the mood to gently build.