A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kin-Mugi (51–60)
Suntory Tokusui “Special Water Debut” VersionMasahiro Motoki
This commercial features Masahiro Motoki conveying what “Tokumizu,” a special water offered by Suntory, is through beautiful movement and narration.
The depiction of water dancing is striking, and the moment it circles around the abdomen communicates its function of helping reduce visceral fat.
The imagery of water moving as if it has a will of its own gives the impression that the special nature of the water is being emphasized.
Suntory Kodawari Sakaba’s Tako-Highball “In This World” EditionMinami Tanaka
This commercial features Minami Tanaka promoting how well Kodawari Sakaba’s Tako-High pairs with oden, by presenting it in a quiz-like format.
It prompts viewers to think about the best way to enjoy oden, suggesting that it tastes even better when paired with Tako-High.
Her blissful expression when combining Tako-High with oden highlights the appeal, while her tone also adds a touch of humor to the atmosphere.
Suntory The BEZERS “His First BEZERS – Very Popular” VersionTadanobu Asano, Daichi Watanabe
This commercial highlights the flavor of Suntory’s Bezels through an exchange between Tadanobu Asano and Daichi Watanabe.
Although Watanabe is skeptical about a non-alcoholic drink, he reluctantly takes a sip at Asano’s urging.
His expression afterward clearly conveys his amazement at its beer-like richness.
Their genuine smiles express that you can experience beer-like happiness even with a non-alcoholic beverage.
Suntory Japanese Craft Gin ROKU “Seasons in Turn” version
This commercial promotes Suntory’s craft gin, ROKU, created with a focus on Japanese ingredients, through a grand, expansive worldview.
It depicts Japan’s four seasons, expressing the meticulous care and craftsmanship drawn from them.
The visuals also convey the gin’s clarity, heightening anticipation about its flavors.
Suntory commercials roundup: Popular beverage ads like BOSS and Kinmugi (61–70)
Suntory Whisky Kakubin “After Work” VersionYu Aoi, Shota Sometani, Yojiro Noda, Satomi Kobayashi
This piece portrays, in a drama-like fashion, how Suntory’s Kakubin whisky supports those relaxing moments after work.
It begins with Satomi Kobayashi ordering “the best,” to which Yu Aoi responds, conveying that the flavor is perfectly suited to a calm, end-of-day time.
The song that further highlights the gentle atmosphere depicted on screen is “Whisky ga, Osukidesho,” sung by Yojiro Noda.
The warm tone of the acoustic guitar layered with his gentle vocals conveys a sense of warmth and comfort.
Suntory Green Tea Iyemon: “Iyemon – Kyoto in Your Heart. Autumn Leaves.” (CM)Nao, Yu Aoki
This commercial for Iyemon features scenes of Kyoto adorned with autumn leaves, rich in atmosphere.
It depicts Nao and Yu Aoki visiting Kyoto; Aoki, who had been weighed down by many worries, says, “Coming to Kyoto cleared my mind.” The spot ends with the two of them drinking Iyemon together.
Nao’s Kansai dialect is another highlight.
The background music is Haruko Hara’s “Hanasaku Tabiji.” Its elegant, courtly melody makes you feel as if your heart is being cleansed just by listening.
Suntory The Bezers “His First BEZERS Debut” VersionTadanobu Asano, Daichi Watanabe
This commercial promotes the appeal of Suntory’s Bezels, a non-alcoholic drink that delivers the same happiness as beer.
It features Tadanobu Asano recommending Bezels to Daichi Watanabe, and the astonished expression the moment he takes a sip conveys its quality.
The song that further emphasizes the shocking, beer-like taste is Deep Purple’s “BURN.” Its fast, powerful band sound is a major draw, giving a sense of surging momentum, as if it sets your heart ablaze.