A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kin-Mugi (51–60)
Suntory Funwari Kyogetsu “Amazing” VersionSatomi Ishihara
This commercial promotes how Fuwari Kyogetsu leads to everyday relaxation, conveyed through Satomi Ishihara’s presence.
Here, she engages in a casual talk themed around daydreams, and you can feel the fun from the way she speaks clearly with a gentle smile.
The song that emphasizes the calm atmosphere of the footage is “Kyo, Kimi to,” sung by Masashi Yamada of THE BACK HORN.
The raspy vocals layered over the acoustic sound are striking, and together with the lyrics that seem to depict ordinary daily life, they create a warm feeling.
Suntory -196 “Unstoppable! Made with 100% fruit-infused liquor!”Nagisa Shibuya, Saori Yoshida
As Saori Yoshida is surprised by the lemon flavor of -196, Nagisa Shibuya says, “That’s right!” and introduces that -196 uses 100% whole-fruit infused liquor.
Hearing this, Yoshida responds, “That’s the strongest!” Through the snappy, fast-paced visuals, you really get a sense of -196’s dedication and delicious taste.
Suntory Whisky Kakubin Kaku Highball “Revised: Was it fate?” VersionHaruka Igawa, Ryo Kase, Kei Tanaka
This commercial for Suntory Whisky Kakubin features Kei Tanaka enjoying a highball and fried chicken, declaring, “This pairing was destined to be.” When Tanaka turns to Haruka Igawa, who plays the bartender, and asks for agreement with “Right?”, she smiles and replies, “Right!” Then Ryō Kase, whom Igawa also prompts with a “Right?”, answers shyly, creating an overall calm and gentle atmosphere.
The familiar song ‘Whisky ga, Osukidesho’ plays as the BGM, this time in a cover version by the rock duo GLIM SPANKY.
Suntory VARON Masters Blend “Day 10 Noritake Kinashi”Noritake Kinashi
This commercial shows how a person’s facial impression changes when using VARON Master’s Blend, featuring Noritake Kinashi on his 10th day of use.
The visuals are simply him looking at his reflection in the mirror, yet his clear smile conveys that he’s genuinely feeling the product’s effects.
The song that further accentuates the joy of this transformation is “Land of 1000 Dances.” The gradually layered vocals are striking, and together with the vibrant sound, they effectively express a sense of exhilaration.
Suntory commercials roundup: Popular beverage ads like BOSS and Kinmugi (61–70)
Suntory Maker’s Mark “Aliens” VersionYuki Sakurai, AiNA THE END
This is a Maker’s Mark commercial showing Yuki Sakurai captivated by a performance while sipping a drink at a bar.
Sitting at the counter away from the stage, Sakurai is completely absorbed in the music.
The singer performing at the bar is AiNA THE END, formerly of BiSH and now a solo artist.
She’s covering Kirinji’s 2000 classic “Aliens.” Her vocals are striking—more uptempo than the original yet still imbued with a sense of poignancy.
Suntory Suntory Draft Beer “Hajimari no Ao” (The Blue of Beginnings) VersionYumi Kawai
This commercial promotes the refreshing taste of Suntory Draft Beer through visuals that primarily use blue tones and through the relaxed presence of Yuumi Kawai.
It’s a simple concept in which Kawai walks slowly while singing, and that expression conveys a sense of reassurance about the delicious flavor.
The song Yuumi Kawai sings in the footage, which further highlights the calm atmosphere, is “Ue o Muite Arukou.” Known as a song by Kyu Sakamoto, it gently expresses the importance of maintaining a positive outlook.
Suntory Jim Beam “Put Some Punch into It” VersionTakayuki Yamada
This striking footage of Takayuki Yamada striding confidently across the wilderness is a Jim Beam commercial.
In the spot, Yamada delivers a passionate message: while we tend to think we mustn’t be different from others or mustn’t fail, what really matters is being happy yourself.
In the latter half, he is shown drinking a Jim Beam highball, and the ad closes with the tagline, “Put some punch in your life.” The direction evokes the feel of classic commercials while still being cool and memorable.