A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kin-Mugi (51–60)
Suntory Craft Boss World TEA Alien Sisters Company “Joining the Company” version / “India” version / “Dance” versionKoji Yakusho, Hana Sugisaki, Yumi Kawai
This is a series of commercials in which Hana Sugisaki plays the older sister and Yuumi Kawai the younger sister—two alien sisters who work together at a company—into which Koji Yakusho, a human from Earth, gets hired.
Yakusho, who is consistently on the back foot with the sisters, is especially memorable, and the banter among the three is really entertaining.
Through this quirky interaction, the commercials introduce the World TEA Series.
Suntory Craft Boss Unsweetened Italiano “Alien Jones: Truth or Fake?” Part 2Tommy Lee Jones, LiLiCo, Noriyuki Furuichi
LiLiCo introduces Noritoshi Furuichi to a video asking, “Have you seen this?” titled “Is Alien Jones getting a movie adaptation?!” Furuichi then describes the plot, but LiLiCo cuts him off, saying, “That’s an ad! Are you making fun of movies?” However, it concludes with a scene where she tries the unsweetened Italiano featured in the video and is surprised by how good it tastes, followed by the message, “Check it with your own mouth.” This commercial, with its narrative feel, likely left a lasting impression on many viewers.
Suntory Suntory Natural Mineral Water Special Ginger Ale “Ginger! Jajaaan!” VersionYuu Kashiwagi
Yuu Kashiwagi plays an office worker panicking because he can’t finish his work.
Then, from inside his desk, the mascot character Ginger Penguin appears.
Handed a bottle of Suntory Tennensui Ginger Ale, he takes a sip—and suddenly he’s in a concert hall! In a nod to the product name, Kashiwagi plays the alphorn, while an accordion and percussion back him up, turning the scene into a lively festival that makes even the viewers feel the excitement.
It’s a powerful, impactful performance indeed.
Suntory Torys “A Happy Spring: Days” Edition
This commercial depicts the simple yet happiness-filled spring days of the mascot character Uncle Torys.
In the first half, a cherry blossom petal gently falls onto a can of Torys, capturing a moment that makes your heart naturally soften.
In the second half, although the minced cutlet sells out right before Uncle Torys, who is waiting in line to buy one, it’s quickly restocked, and he happily gets a freshly fried piece.
Both episodes are the kind that make you feel a little happier just by watching.
Suntory commercials roundup: Popular beverage ads like BOSS and Kinmugi (61–70)
Suntory Maker’s Mark “Power Spot” / “Troublesome Things” / “One of a Kind in the World” / “Love That Reaches You” / “One Night”
This commercial, which features footage of the Maker’s Mark distillery as well as the production process for its distinctive bottles and labels, really conveys the brand’s many commitments to craftsmanship.
Knowing that each element is made with such care might make Maker’s Mark taste even better.
The background music is an instrumental arrangement of Masayoshi Yamazaki’s signature song “One more time, One more chance.” Unlike the original, it has a slightly faster tempo, giving it a lively and refreshing feel.
Suntory Goma Mugicha “Goma Mugicha After a Bath” versionKazuki Iio, Jonio Iwai
Kazuki Iio visits a public bath where Jonio Iwai is working the front desk, and after his bath he drinks Goma Mugicha (sesame barley tea).
When Iio says, “A mug of Goma Mugicha,” Iwai counters, “It’s gotta be bottled coffee milk.” Iwai starts to launch into a speech about coffee milk with, “At the bathhouse, you know…,” but as he watches Iio pour Goma Mugicha into a mug and drink it with obvious delight, he admits, “That’s not a bad idea either…,” finding himself intrigued by the tea.
After seeing this commercial, I wouldn’t be surprised if many people, like Iwai, became interested in Goma Mugicha.
Suntory Green Tea Iyemon “Had Tea with Dad – Spring” EditionNao, Ken Mitsuishi
A commercial for Iyemon featuring Nao and Ken Mitsuishi as a father and daughter.
They take a walk while viewing the cherry blossom trees and sit on a bench sipping Iyemon.
When Nao says, “Seeing the cherry blossoms together like this…,” Mitsuishi replies, “This might be our first time.” Nao answers, “It’s not the first time,” and the delighted look on Mitsuishi’s face is memorable.
The BGM is Hana Saku Tabiji, whose Japanese-style resonance is captivating, a song released by Yuko Hara in 1991.