A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (41–50)
Suntory Jim Beam “Free Support”Kento Kaku, Hiroe Igeta
This commercial conveys a sense of refreshing taste and exhilaration, shown through Kento Kaku and Hiroe Igeta cheering on sports, with Jim Beam woven into the scene.
A key point is that it depicts a casual, hobby-level sports setting, expressing an easygoing sense of fun through the way they wholeheartedly cheer for people close to them.
Freedom is a major theme, and it clearly suggests that Jim Beam heightens the enjoyment.
Suntory -196 “Orchard Where Shine Muscat Cans Grow” / “Orchard Where Lemon Cans Grow”Ryo Nishikido, Aya Ueto
This commercial shows Ryo Nishikido and Aya Ueto visiting an orchard.
You’d expect to see the fruit used as ingredients growing there, but what’s actually on the trees are cans of -196.
It’s the kind of unexpected twist that makes you want to crack a joke, yet through this setup, the ad highlights the dedication of fruit farmers who put great care into their production.
In the latter half, it clearly emphasizes the delicious taste—rich fruit flavor with a clean, refreshing finish.
The background music is an arranged version of Isao Tomita’s “Jungle Emperor Opening Theme,” the iconic, heroic melody from the anime Jungle Emperor (Kimba the White Lion).
Suntory -196 Sugar-Free “Boom! Feel it: Double Lemon” EditionNagisa Shibuya, Daigo
This commercial promotes the taste of Suntory’s -196 Sugar-Free Double Lemon through the impressions of Daigo from the comedy duo Chidori.
While Daigo is enjoying it at home, Nagisa Shibuya suddenly bursts in through the ceiling, and despite the situation, he shares his straightforward thoughts.
Enhancing the excitement and refreshing fun of the flavor is the song Dokaan by Magokoro Brothers.
With an energy that matches the title, its light rhythm and direct vocals convey a positive attitude.
Suntory -196 “-196 Woman Kaboom! with Chidori’s Nobu” VersionNagisa Shibuya, Chidori
This commercial portrays the unpleasant moments we encounter in everyday life through Nobu from Chidori, highlighting how the refreshing sensation of -196 can lift a low mood.
As Nobu struggles with a mistake at work, Nagisa Shibuya appears and suggests refreshing with -196.
The song that accentuates that refreshing feeling and the invigorating push to look forward is Magokoro Brothers’ “Dokan.” It’s an impressively energetic track—as the title suggests—and its light rhythm conveys a positive, forward-looking attitude.
Suntory -196 “What?! Acerola Double is out!” VersionNagisa Shibuya, Yasuko
This commercial conveys that Acerola Double has joined Suntory’s -196 lineup through a lively back-and-forth between Nagisa Shibuya and Yasuko.
It develops from introducing the improved, tastier Double Lemon to introducing Acerola Double, expressing refreshment and fun through comedic movements and overlaps with the scenery.
Further amplifying the cheerful mood depicted in the footage is the song “Dokan” by Magokoro Brothers.
Throughout the track, it conveys a sense of momentum and delivers a positive message encouraging you to boldly move forward.
Suntory Draft Beer: “We made a song with Sun-Nama” EditionJUNON、LEO（BE:FIRST）
This commercial portrays how Suntory Draft Beer reliably eases the fatigue of everyday life, expressed through JUNON and LEO.
The animated versions of the two seem to chase their real-life counterparts, and the light, airy visuals and the expressions they show convey a clear sense of refreshment.
The song that further emphasizes the positive attitude and lightness depicted in the footage is BE:FIRST’s “BLUE.” It gives the impression of dance music with a solid beat, and combined with the conversational vocal delivery, it also imparts a sense of weightlessness.
Suntory Gin SUI “Dinner Soda Declaration” EditionHana Sugisaki, Hidetoshi Nishijima
This commercial shows Hana Sugisaki and Hidetoshi Nishijima each drinking Midori while having a meal.
Sugisaki is eating ginger pork, and Nishijima is eating mapo tofu—their hearty way of eating is satisfying even to watch.
In the final part of the commercial, they drink Midori along with the dishes, and that scene is also very striking!