When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
SUNTORY Iyemon TV Commercial: “Savor Iyemon. Restaurant” version, 15 seconds
This commercial depicts an exchange between Masato Sakai and Kotone Furukawa set in a restaurant.
When Sakai says, “Can I get a white?” Furukawa recommends a chilled Iyemon tea, replying, “The green is better than the white.” When Sakai responds, “That’s impossible,” the other customers all turn to look at him at once.
With a flustered expression, Sakai wonders if he’s the one saying something strange.
It ends with Sakai, still bewildered, clinking glasses with Furukawa while holding a wine glass filled with Iyemon.
It humorously conveys that Iyemon is a perfect companion to meals.
Suntory The Premium Malt’s: “Premolko-chan: New Year’s Resolution” EditionSuzu Hirose, Sairi Ito, Joe Odagiri
The Premium Malt's 'Premoru-ko-chan: New Year's Resolutions' 30-second commercial featuring Suzu Hirose, Sairi Ito, and Joe Odagiri – Suntory CM
This is an installment from the popular Premium Malts commercial series that imagines the characters of Chibi Maruko-chan as adults, aired in December 2025.
Suzu Hirose plays Maruko, Sairi Ito plays Tama-chan, and Joe Odagiri plays Hanawa-kun, and in this spot each of them shares their resolution for the coming year.
Tama-chan says she wants to get better at cooking, while Maruko says she wants to learn how to give compliments.
Hanawa-kun says he wants to improve his penmanship, showing off his own calligraphy—only for Maruko to remark, “Your handwriting has… character,” leaving a wry impression in true Chibi Maruko-chan fashion.
The background music uses Odoru Pompokolin, familiar from the anime, but instead of B.B.
Queens’ original, a jazz-styled, more grown-up arrangement is featured.
Suntory Drink Smile “Taxi Tales We Can All Relate To” / “Scary Stories from a Taxi”Kozo Sato, An Asahina
Suntory Drink Smile “Taxi Anecdotes” 30 seconds
Suntory Drink Smile 'A Scary Story That Happened in a Taxi' 30 seconds
This is a commercial by Suntory aimed at encouraging people to drink alcohol safely and responsibly.
The ad unfolds like a ghost story told by a taxi driver.
When he follows the address given by a female passenger, it leads deep into the mountains.
Bracing himself for a horror twist, the driver glances back at the rear seat… Only to hear the woman, finally sobering up, murmur, “Huh? Where are we?” The punchline reveals there’s no horror at all—she was just drunk and gave a strange, incorrect address.
At the end of the commercial, there’s a reminder to drink water when consuming alcohol to avoid ending up in situations like this.
It’s a cleverly humorous ad that makes you want to watch it over and over.
Suntory Pepsi “Shall we have Pepsi and KFC today?” versionKuruma Takahira, Nagano
Suntory Pepsi <Draft> “How about Pepsi and KFC today?” 15-second Car Nagano
It’s a truly surreal commercial showing Kuruma Takahira attempting Nagano’s routine under Nagano’s watchful eye.
In Nagano’s act, Van Gogh and Lassen make appearances, but in this ad he declares, “At year’s end, KFC chicken and Pepsi are essential.” Kuruma’s powerful screams rival Nagano’s, leaving Nagano looking satisfied.
The impact is tremendous—once you’ve seen it, you can’t forget this commercial.
Suntory The Peel: “The Peel Strikes Back — A Big Hit”Yo Oizumi, Takumi Saito, Sosuke Ikematsu
The Peel “The Revenge of the Rind: Smash Hit” Version (15 seconds) Yo Oizumi, Takumi Saitoh, Sosuke Ikematsu – Suntory Commercial
This is an introductory commercial for The Peel, a sour made from lemon peel.
The three familiar faces from this product’s ads appear, shown playing darts.
The sophisticated combination of suits, darts, and James Brown’s “I Got You” creates a very grown-up vibe that seems to symbolize the flavor of the product.
The background music, “I Got You,” is one of his signature songs, released in 1965.
Riding on a funky performance, the song proclaims feeling on top of the world, and just listening to it really lifts your spirits, doesn’t it?
