A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (41–50)
Suntory Suntory Natural Mineral Water Special Ginger Ale “Ginger! Jajaaan!” VersionYuu Kashiwagi
Yuu Kashiwagi plays an office worker panicking because he can’t finish his work.
Then, from inside his desk, the mascot character Ginger Penguin appears.
Handed a bottle of Suntory Tennensui Ginger Ale, he takes a sip—and suddenly he’s in a concert hall! In a nod to the product name, Kashiwagi plays the alphorn, while an accordion and percussion back him up, turning the scene into a lively festival that makes even the viewers feel the excitement.
It’s a powerful, impactful performance indeed.
Suntory Dilute-Only Craft Boss Cafe “The Song of Wanting to Cafe” VersionAyako Imoto
Ayako Imoto appears as the mother of a small child, singing a catchy tune about how she wants to go to a café but can’t get there so easily.
What’s recommended for times like that is Craft Boss Café you just mix.
The commercial shows how you can make café au lait simply by mixing it with milk, clearly conveying how convenient it is.
Suntory Beer Ball: “Welcome to Summer at Snack Koto”Kotone Furukawa
This commercial showcases the refreshing appeal of Beer Ball—perfect for summer—through conversations set at Snack Koto.
In it, Kotone Furukawa listens to customers’ concerns, then encourages them to reset and move forward with a Beer Ball, especially a lemonade mix, when they’re facing worries.
The song that highlights the unique mood and upbeat atmosphere depicted on screen is Kayoko Yoshizawa’s “Konya, Yume Hiraku” (“Tonight, Dreams Open”).
The solid, resonant rhythm and the beautifully powerful vocals layered over it convey a strong sense of forward drive.
Suntory The Peel: “The Peels Strike Back — A Big Hit” VersionYo Oizumi, Takumi Saito, Sosuke Ikematsu
In the commercial for The Peel, said to be made using lemon peels, its appeal is presented to beer lovers.
The ad shows only image cuts of lemon peel, shots of the cast drinking The Peel as if it tastes great, and the number of units sold.
It never explicitly describes the flavor, but the message that it’s “loved by beer aficionados” invites us to imagine it has no sweetness and a compelling, addictive bitterness.
By not revealing everything, it cleverly conveys the product’s allure.
The background music is James Brown’s signature song “I Got You (I Feel Good),” making it clear the ad is aimed at adults.
Released in 1965, the track is renowned for its funky shouts and an irresistible groove that makes you want to move.
Suntory Draft Beer: “We made a song with Sun-Nama” EditionJUNON、LEO（BE:FIRST）
This commercial portrays how Suntory Draft Beer reliably eases the fatigue of everyday life, expressed through JUNON and LEO.
The animated versions of the two seem to chase their real-life counterparts, and the light, airy visuals and the expressions they show convey a clear sense of refreshment.
The song that further emphasizes the positive attitude and lightness depicted in the footage is BE:FIRST’s “BLUE.” It gives the impression of dance music with a solid beat, and combined with the conversational vocal delivery, it also imparts a sense of weightlessness.
Suntory Draft Beer “Soothing Blue”Yumi Kawai
This commercial promotes the refreshing taste of Suntory Draft Beer through the presence of Yumi Kawai.
The key point is that she’s drinking under a vast blue sky, and because the visuals are predominantly blue, the sense of freshness comes across strongly.
Her gentle smile also conveys the impression that the flavor supports a feeling of fulfillment.
Enhancing the calm atmosphere depicted in the visuals is the song “Ue o Muite Arukou,” performed by Kazuyoshi Saito.
The vocals flow gently over a relaxed rhythm, evoking a sense of ease throughout.
Suntory Goma Mugicha “Goma Mugicha After a Bath” versionKazuki Iio, Jonio Iwai
Kazuki Iio visits a public bath where Jonio Iwai is working the front desk, and after his bath he drinks Goma Mugicha (sesame barley tea).
When Iio says, “A mug of Goma Mugicha,” Iwai counters, “It’s gotta be bottled coffee milk.” Iwai starts to launch into a speech about coffee milk with, “At the bathhouse, you know…,” but as he watches Iio pour Goma Mugicha into a mug and drink it with obvious delight, he admits, “That’s not a bad idea either…,” finding himself intrigued by the tea.
After seeing this commercial, I wouldn’t be surprised if many people, like Iwai, became interested in Goma Mugicha.