A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercials roundup: Popular beverage ads like BOSS and Kinmugi (61–70)
Suntory BOSSAyumi Hamasaki
This is a commercial for the canned coffee BOSS featuring Ayumi Hamasaki, known as the “diva of the Heisei era,” who has produced numerous hit songs.
It’s part of a series in which Hamasaki plays various roles—such as a construction site worker, a boxing second, and a bride—while singing an original song.
In the CM, she performs a parody of Nat King Cole’s classic “L-O-V-E.” Even if you haven’t seen the commercial in a while, many of you can probably still hum this tune.
Suntory CRAFT BOSS Soy Latte — Soy from CRAFT BOSS: “Debut” versionAtarashii Gakko no Leaders
In this commercial, Atarashii Gakko! shows up to someone who’s lacking motivation at work and powerfully promotes Craft Boss Soy Latte.
The members encourage the soy latte with energetic calls, but after drinking it they wear relaxed expressions, creating a humorous contrast.
It gives the impression—conveyed with a unique vibe—that the gentle, tasty flavor calms the mind and gives you the energy to move forward.
The comical movements and poses also heighten interest in Atarashii Gakko! through this video.
Suntory Perfect Suntory Beer “My Way of Drinking”Masato Sakai, Koji Yamamoto, Nao
The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.
They’re fully enjoying their meal with the happy combination of meat, rice, and beer.
The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.
Suntory Kin-Mugi [75% Less Carbs] “Tempting Shopping Street” VersionTaiga Nakano
As Taiga Nakano walks through the shopping street, enticing aromas waft from all around… Dumplings, fried chicken, grilled skewers, croquettes—so many delicious options.
Eventually, unable to resist, Nakano says, “I want to eat, I want to drink.” That’s when Kinmugi 75% Off Carbs is recommended.
Because it’s lower in carbs, you can enjoy more tasty food.
The image of Nakano looking blissful as he drinks Kinmugi while eating a croquette is especially memorable.
Suntory -196: “Bravo! This is what chuhai should be.” / “An orchard where lemon cans grow.”Aya Ueto, Ryo Nishikido
This commercial focuses on the fruits used in Suntory’s -196, highlighting its refreshing taste and fruity sensation by pairing them with scenes from a farm.
The key visual is the expression that makes it seem as if -196 is growing on trees, which effectively conveys the fruitiness.
The comedic pattern where actual cans grow on trees and are harvested is also memorable, and it, too, expresses the deliciousness.
The smiles of Aya Ueto and Ryo Nishikido evoke the refreshing flavor as well.
Suntory Karada-wo-Omou All-Free: ‘Revised: Haven’t You Gained Weight Over New Year?’ version / ‘Revised: Health Checkup’ version / ‘Revised: Delicious Foods Shiritori (Year-Round)’ versionNankai Candies
The two members of Nankai Candies talk about being concerned about visceral fat, while promoting All-Free that cares for your body as their recommendation for such times.
Episodes with highly relatable themes—like ones centered on the New Year, when there are many chances to eat delicious food, or on health checkups—leave a strong impression, don’t they?
Suntory The Premium Malt’s AKB48 20th Anniversary Atsuko Maeda × Minami Takahashi “Life gets richer, slowly and deliciously.” Conversation
This is a short commercial summarizing a conversation between Atsuko Maeda and Minami Takahashi.
The talk was held as part of a collaboration with The Premium Malt’s to celebrate AKB48’s 20th anniversary, and the two of them revisit the past while diving into various topics.
For those who followed them in real time back then, it’s filled with lines that really hit home.
As they speak passionately, The Premium Malt’s sits at their fingertips.
Nostalgic and heartfelt—a can’t-miss CM for fans.