A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (31–40)
Suntory NOPE “Guilty Prison”NEW!Toma Ikuta, Oji Suzuka, Antony
Set in a prison, this commercial—dubbed “Guilty Soda”—is an ad for nope.
Veteran inmate Antony asks Oji Suzuka, who’s just been locked up, “What’d you do to end up here?” Suzuka replies, “I’m guilty of eating ice cream in the middle of the night.” In fact, this prison houses people who’ve given in to everyday temptations.
Then Toma Ikuta appears, ravenously chowing down on fast food and chips.
The concept of nope—“It’s okay to do something sinful when you lose to your appetite!”—is expressed perfectly.
What kind of soda is Suntory Ban-meshi Soda? “Happy Hamburger” version / “Energizing Tonkatsu” version / “Enchanted Mapo Eggplant” versionNEW!Hidetoshi Nishijima
This commercial conveys the appeal of Suntory’s “Banmeshi Soda” through Hidetoshi Nishijima talking about his favorite dinner dishes and interacting with food samples.
In a relaxed atmosphere, it shows how Banmeshi Soda enhances the carefully crafted qualities of dishes like hamburg steak, tonkatsu, and mapo eggplant.
Within this distinctive mood that heightens anticipation for the new product, an arrangement of “Kizudarake no Tenshi” is used.
The structure features the melody played by bright brass instruments, evoking a sense of cheerfulness and a forward-looking attitude.
Suntory Whisky Kakubin “The Beginning”Yu Aoi, Shota Sometani, Yojiro Noda, Satomi Kobayashi
The new series of commercials has drawn attention for casting Yu Aoi as the fourth-generation shop owner.
In addition to Aoi, the cast includes Shota Sometani, Satomi Kobayashi, and Yojiro Noda.
The spots are packed with highlights—from casual conversations that hint at tips for living richly, to lush, mouthwatering shots of whiskey.
And an essential element when discussing these commercials is Noda’s cover of “Do You Like Whisky?” He also appears in the footage playing guitar and singing, and his gentle, soft vocals perfectly match the mellow tone of the song.
Suntory The Premium Malt’s “Premolko-chan: Complete Renewal” VersionNEW!Suzu Hirose, Sairi Ito, Joe Odagiri, Narration: Kenjiro Tsuda
This commercial features Suzu Hirose, Sairi Ito, and Joe Odagiri introducing the revamped The Premium Malt’s with a cool vibe.
With a focus on the “premium” aspect, their gentle smiles and subtly showy gestures convey a sense of rising anticipation for the flavor.
Further accentuating the cool mood of the visuals is a rearranged version of B.B.
Queens’ Odoru Pompokolin.
The calmly bouncing, jazz-inspired rhythm is striking—while preserving the fun spirit of the original, it creates a more grown-up atmosphere.
Suntory Torys “A Happy Spring: Days” Edition
This commercial depicts the simple yet happiness-filled spring days of the mascot character Uncle Torys.
In the first half, a cherry blossom petal gently falls onto a can of Torys, capturing a moment that makes your heart naturally soften.
In the second half, although the minced cutlet sells out right before Uncle Torys, who is waiting in line to buy one, it’s quickly restocked, and he happily gets a freshly fried piece.
Both episodes are the kind that make you feel a little happier just by watching.
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (41–50)
Suntory Craft Boss World TEA Alien Sisters Company “Joining the Company” version / “India” version / “Dance” versionKoji Yakusho, Hana Sugisaki, Yumi Kawai
This is a series of commercials in which Hana Sugisaki plays the older sister and Yuumi Kawai the younger sister—two alien sisters who work together at a company—into which Koji Yakusho, a human from Earth, gets hired.
Yakusho, who is consistently on the back foot with the sisters, is especially memorable, and the banter among the three is really entertaining.
Through this quirky interaction, the commercials introduce the World TEA Series.
Suntory Craft Boss Unsweetened Italiano “Alien Jones: Truth or Fake?” Part 2Tommy Lee Jones, LiLiCo, Noriyuki Furuichi
LiLiCo introduces Noritoshi Furuichi to a video asking, “Have you seen this?” titled “Is Alien Jones getting a movie adaptation?!” Furuichi then describes the plot, but LiLiCo cuts him off, saying, “That’s an ad! Are you making fun of movies?” However, it concludes with a scene where she tries the unsweetened Italiano featured in the video and is surprised by how good it tastes, followed by the message, “Check it with your own mouth.” This commercial, with its narrative feel, likely left a lasting impression on many viewers.