A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (31–40)
Suntory Green Tea Iyemon: “Finally Found a Green Like This – New” VersionMana Ashida
It’s a commercial that emphasizes a refreshing atmosphere to convey Iemon’s clean, crisp taste.
After a shot of the Iemon bottle, there’s a very simple structure where Mana Ashida is shown drinking Iemon.
Throughout, the visuals are built around a sparkling, beautiful green tea color, resulting in a clear, striking image.
And the single word whispered at the end—“Delicious”—lingers strongly in your memory.
Suntory Green Tea Iyemon: “Iyemon Club – Does peeling make it tastier?” versionMasahiro Motoki, Daikichi Hakata (Hakata Hanamaru-Daikichi), Yoshino Kimura, Mana Ashida
This commercial, which begins with the question “Does it taste better if you peel it off?”, shows the cast peeling off the Iyemon label.
At the time this ad aired, there was a fortune slip printed on the back of the label.
The smiles on everyone’s faces as they share their fortunes are memorable.
Another key message is that peeling off the label lets you clearly see Iyemon’s beautiful green color, subtly underscoring that it’s a truly authentic tea.
Suntory Green Tea Iyemon: “Iyemon — Kyoto in your heart. Just a step ahead.”Nao
This is a TV commercial for the renewed Iemon green tea in a PET bottle from Suntory.
Nao, the new image character, appears holding a bottle of Iemon.
Saying, “If you’ll excuse me, I’ll go on ahead,” she leaps out through a window overlooking springtime Kyoto in full bloom, looks up at the cherry blossoms, and smiles with delight.
A narration says, “Iemon, renewed,” and Nao peeks back in from outside the window, says, “Look forward to it,” and closes the window.
It really piques your interest in the new Iemon.
Suntory Green Tea Iyemon Tokucha: “Mission: Reduce Body Fat.”Masahiro Motoki, Haruna Kawaguchi
This commercial features Masahiro Motoki and Haruna Kawaguchi as agents taking on a special mission.
Their challenge is a mission to “reduce body fat.” The key ingredient drawing attention is quercetin.
The scene where Kawaguchi arrives on a motorcycle and hands quercetin to Motoki is staged like a moment straight out of a movie.
Toward the end, it’s introduced that Iyemon Tokucha Premium contains quercetin, which helps reduce body fat.
Adding to the tense atmosphere of the commercial is Tomoyasu Hotei’s signature track “Battle Without Honor Or Humanity.” The razor-sharp, instantly recognizable guitar riff is super cool and compelling.
Suntory Iyemon Green Tea “O-Chagei” version.I’m starting as a cheer-dancer from scratch.
This commercial features the performer known from the otagei scene who appears in “Starting as a Wota-Dancer from Zero,” showcasing not otagei but a tea-themed twist called ‘Ocha-gei.’ It’s striking to see them performing to music while holding a glowing Iemon bottle instead of a glow stick.
Moreover, the ad isn’t just making a pun; through Ocha-gei it conveys that Iemon tastes even better when shaken.
It’s a superb commercial that delivers strong impact while effectively highlighting the product.
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (41–50)
Suntory Green Tea Iyemon: “Savor Iyemon. Restaurant” VersionMasato Sakai, Kotone Furukawa
This commercial depicts an exchange between Masato Sakai and Kotone Furukawa set in a restaurant.
When Sakai says, “Can I get a white?” Furukawa recommends a chilled Iyemon tea, replying, “The green is better than the white.” When Sakai responds, “That’s impossible,” the other customers all turn to look at him at once.
With a flustered expression, Sakai wonders if he’s the one saying something strange.
It ends with Sakai, still bewildered, clinking glasses with Furukawa while holding a wine glass filled with Iyemon.
It humorously conveys that Iyemon is a perfect companion to meals.
Suntory Green Tea Iyemon: “Savor it, Iyemon. Don’t get too fussy.”Masato Sakai, Kotone Furukawa
This commercial has a distinctive atmosphere, with a memorable exchange between Kotone Furukawa and Masato Sakai.
Furukawa plays a ryokan attendant in Kyoto, while Sakai plays a guest.
Speaking in the Kyoto dialect, Furukawa points out to Sakai—who has visited Kyoto many times—that he’s never tried Iyemon tea, which flusters him.
Near the end, she offers him an Iyemon, and Sakai appears ready to drink it, but he never lets go of his tense expression.
The quiet conversation carries a taut undercurrent, and the interplay between the two is strangely addictive.