A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (21–30)
Suntory -196 “Orchard Where Shine Muscat Cans Grow” / “Orchard Where Lemon Cans Grow”NEW!Ryo Nishikido, Aya Ueto
This commercial shows Ryo Nishikido and Aya Ueto visiting an orchard.
You’d expect to see the fruit used as ingredients growing there, but what’s actually on the trees are cans of -196.
It’s the kind of unexpected twist that makes you want to crack a joke, yet through this setup, the ad highlights the dedication of fruit farmers who put great care into their production.
In the latter half, it clearly emphasizes the delicious taste—rich fruit flavor with a clean, refreshing finish.
The background music is an arranged version of Isao Tomita’s “Jungle Emperor Opening Theme,” the iconic, heroic melody from the anime Jungle Emperor (Kimba the White Lion).
Suntory -196 Sugar-Free “Boom! Feel it: Double Lemon” EditionNEW!Nagisa Shibuya, Daigo
This commercial promotes the taste of Suntory’s -196 Sugar-Free Double Lemon through the impressions of Daigo from the comedy duo Chidori.
While Daigo is enjoying it at home, Nagisa Shibuya suddenly bursts in through the ceiling, and despite the situation, he shares his straightforward thoughts.
Enhancing the excitement and refreshing fun of the flavor is the song Dokaan by Magokoro Brothers.
With an energy that matches the title, its light rhythm and direct vocals convey a positive attitude.
Suntory -196 “-196 Woman Kaboom! with Chidori’s Nobu” VersionNEW!Nagisa Shibuya, Chidori
This commercial portrays the unpleasant moments we encounter in everyday life through Nobu from Chidori, highlighting how the refreshing sensation of -196 can lift a low mood.
As Nobu struggles with a mistake at work, Nagisa Shibuya appears and suggests refreshing with -196.
The song that accentuates that refreshing feeling and the invigorating push to look forward is Magokoro Brothers’ “Dokan.” It’s an impressively energetic track—as the title suggests—and its light rhythm conveys a positive, forward-looking attitude.
Suntory -196 “What?! Acerola Double is out!” VersionNEW!Nagisa Shibuya, Yasuko
This commercial conveys that Acerola Double has joined Suntory’s -196 lineup through a lively back-and-forth between Nagisa Shibuya and Yasuko.
It develops from introducing the improved, tastier Double Lemon to introducing Acerola Double, expressing refreshment and fun through comedic movements and overlaps with the scenery.
Further amplifying the cheerful mood depicted in the footage is the song “Dokan” by Magokoro Brothers.
Throughout the track, it conveys a sense of momentum and delivers a positive message encouraging you to boldly move forward.
Suntory Gin SUI “Dinner Soda Declaration” EditionNEW!Hana Sugisaki, Hidetoshi Nishijima
This commercial shows Hana Sugisaki and Hidetoshi Nishijima each drinking Midori while having a meal.
Sugisaki is eating ginger pork, and Nishijima is eating mapo tofu—their hearty way of eating is satisfying even to watch.
In the final part of the commercial, they drink Midori along with the dishes, and that scene is also very striking!
Suntory The Premium Malt’s “Premium Maltko-chan: A New Taste Too” VersionNEW!Suzu Hirose, Sairi Ito, Joe Odagiri, Narration: Kenjiro Tsuda
This is the well-known series of The Premium Malt’s commercials featuring the grown-up Maru-chan and friends.
In this installment, it introduces the renewed taste and packaging of The Premium Malt’s.
Seeing the cast take a sip and look surprised probably made many viewers think, “I want to try it!”
Suntory Kinmugi “Perfect Afternoon” EditionYutaka Takenouchi, Hana Kuroki
The “Sequel: A Perfect Afternoon” version features Yutaka Takenouchi relaxing in the living room, saying, “I’m not doing anything else today,” and enjoying a beer.
Meanwhile, in the “Sequel: A Happy Afternoon” version starring Hana Kuroki, she enjoys a beer along with chilled summer vegetables.
It seems both of them are enjoying beer just the way they like, and many beer lovers who saw them probably felt a twinge of envy.
The background music is Bittersweet Samba, a familiar tune from Kinmugi commercials and known as the theme song of All Night Nippon.