A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (21–30)
Suntory Suntory Locomore WATER Sesamin 1000 “The Birth of a Drinkable Supplement” EditionSairi Ito, Nagisa Katahira, Naoki Tanaka
In this commercial, Sairi Ito introduces Suntory Locomore WATER and Sesamin 1000, highlighting how turning supplements into a beverage makes them easy to use.
The convenience of hydrating while getting nutrients at the same time is presented as something that leads to everyday health and fulfillment—something also conveyed through the appearances of Nagisa Katahira and Naoki Tanaka, who are recommended the products.
Enhancing the upbeat, fun vibe depicted in the footage is a parody of “Tonarigumi.” The song, known from shows like “Dorifu Dai-Bakushō” and sung with various lyrics over the years, uses its light rhythm to effectively convey a sense of fun.
Suntory GREEN DA・KA・RA Yasashii Kuromamecha “Hajimete no Kuromame” EditionTsuyoshi Kusanagi, Kuro-chan
In the new commercial introducing the gentle black soybean tea, Tsuyoshi Kusanagi plays Yasashii-man, the GREEN DA・KA・RA CM character.
When he sings “Hajimete no kuromame” (“My first black soybeans”), Kuro-chan chimes in with a rhythmic “cha-cha-cha,” and Kuro-chan gently appears from inside the black soybeans.
The result is a striking commercial with a distinctive, mellow atmosphere.
Suntory The Premium Malts Premium Namigiwa Hanako “When the Premium Malts can changes from gold to navy” versionMai Shiraishi
This commercial announces the relaunch of The Premium Malt’s brand: along with revamped brewing methods and flavor, the distinctive gold can will be changed to navy.
It’s one entry in a series inspired by a live-action take on the anime Chibi Maruko-chan, featuring Mai Shiraishi playing Hanako Migiwa, who is making her debut as an idol.
Framed as the music video for the song “When the Premium Malt’s Can Changes from Gold to Navy,” the spot’s meticulous attention to detail is truly impressive.
Suntory Akadama Premium Blended Wine “Ah, Un” Version / “Pun” VersionTakako Matsu, Takashi Okabe
The Akadama commercial series featuring Takako Matsu and Takashi Okabe as a married couple.
Beyond the two actors’ performances, the CM’s original music used as BGM adds to a distinctive, drama-like atmosphere.
The warm, heartening dialogue becomes addictive, making it a commercial you can’t help but watch over and over.
Suntory Kyogetsu Green “Have a chuckle with Kyogetsu.”Aoi Morikawa
This is a commercial featuring Aoi Morikawa, showing her making a Kyogetsu oolong tea mixed drink in front of friends.
The ad itself also includes a commercial she previously appeared in, and as she shows that footage, she continues making the oolong highball—its meta structure is quite striking! After taking a delicious sip, she naturally keeps chatting with a smile, conveying the message that Kyogetsu is something to enjoy in everyday life.
Suntory Green Tea Iyemon Tokucha Tokucha Laboratory “Teku-Teku Walking” Version / “10-Times Quiz” VersionMasahiro Motoki, Mone Kamishiraishi
This is a commercial that conveys the appeal of Tokucha through a conversation between Masahiro Motoki and Mone Kamishiraishi.
This time, the focus is on value.
In the “Teku-Teku Walking” segment, it highlights that walking more than usual and drinking green tea containing quercetin glycosides can make it easier to reduce body fat, while the “10-Time Quiz” segment introduces a deal where you get one bottle free when you buy ten Tokucha bottles.
The “10-Time Quiz” segment in particular features humorous banter, so be sure to watch until the end.
Suntory The Peel: “The Peels Strike Back — A Big Hit” VersionYo Oizumi, Takumi Saito, Sosuke Ikematsu
In the commercial for The Peel, said to be made using lemon peels, its appeal is presented to beer lovers.
The ad shows only image cuts of lemon peel, shots of the cast drinking The Peel as if it tastes great, and the number of units sold.
It never explicitly describes the flavor, but the message that it’s “loved by beer aficionados” invites us to imagine it has no sweetness and a compelling, addictive bitterness.
By not revealing everything, it cleverly conveys the product’s allure.
The background music is James Brown’s signature song “I Got You (I Feel Good),” making it clear the ad is aimed at adults.
Released in 1965, the track is renowned for its funky shouts and an irresistible groove that makes you want to move.