A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (21–30)
Suntory Whisky Ao “Please enjoy a journey in a glass.”NEW!Ichiro Yamaguchi, Kuruma Takahira, Yoshihiko Ueda, Reo Yoshida, Mijika Nagai
Five figures active across entertainment, art, fashion, and other fields appear, shown savoring Suntory Whisky Ao.
The secret behind Ao’s delicious taste is described in depth, and in the background, the way they drink Ao looks incredibly cool.
Tying into its origin from distilleries in five different countries, the tagline “Enjoy a journey in a single glass” leaves a strong impression.
Suntory The Premium Malt’s Master’s Dream “Grain’s Character” EditionNEW!
This commercial expresses the dedication to barley embodied in The Premium Malt’s Master’s Dream through a unique worldview.
The individuality of the barley is a major theme, conveying a striving spirit that discerns each grain’s character to achieve the ultimate flavor.
The grand visuals charging toward that ideal are further accentuated by a piece specially composed for this by Joe Hisaishi.
Its structure, which gradually builds in strength, is striking, and the sweeping development that follows conveys an expansive sense of scenery.
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (31–40)
Suntory -196 “Bravo! This is what chu-hi should be” version / “Orchard where lemon cans grow” version / “Orchard where Shine Muscat cans grow” versionAya Ueto, Ryo Nishikido
This ad, which promotes the appeal of freshness as if the flavor of the fruit were sealed in as-is, is a commercial for -196.
In the “Bravo! This is what chuhai should be” version, Nishikido looks at a can with a muscat design and says, “It could just stay on the tree like this,” and the “Lemon Cans Growing in the Orchard” and “Shine Muscat Cans Growing in the Orchard” versions humorously depict -196 cans actually growing on trees.
While the commercial features the unusual concept of chuhai growing on trees, the farmer’s narrative tone conveys the care with which the fruits used as ingredients are cultivated.
Suntory Jasmine Shochu “Matsurika” — “Because I want to stay with you a little longer”NEW!Haruna Kawaguchi
This commercial promotes a relaxing time with Suntory’s jasmine shochu, Matsurika, conveyed through Haruna Kawaguchi.
It depicts what makes you want to drink it, strongly expressing how it supports fun moments with friends and times of relaxation.
The overlap with the gentle BGM and her soft smile also effectively highlights the drink’s mild, gentle flavor.
Suntory The Premium Malt’s “Premolko-chan Premium Glass Campaign” VersionNEW!Joe Odagiri
This commercial features Jo Odagiri coolly introducing the Premium Glass Campaign, which lets you enjoy The Premium Malt’s even more.
It thoroughly showcases the variety of glasses and explains how each shape influences the flavor.
Enhancing the cool atmosphere depicted in the visuals is a rearranged version of B.B.
Queens’ “Odoru Pompokolin.” The jazz-inspired, relaxed vibe is striking, expressing a sense of calm while retaining the fun of the original song.
Suntory The Premium Malt’s “Premol-ko-chan Special ver. · Kami-Awa Master Bar” VersionNEW!Suzu Hirose, Sairi Ito, Joe Odagiri, Narration: Kenjiro Tsuda
This commercial spotlights the “divine foam” as one of The Premium Malt’s key attractions, emphasizing both how hard it is to achieve and how delicious it makes the beer.
Amid lively banter between Suzu Hirose, Sairi Ito, and Joe Odagiri, the sense of awe for the divine foam really comes through.
Enhancing that relaxed vibe is an arranged version of B.B.
Queens’ ‘Odoru Pompokolin.’ With jazz-inspired sound and rhythms, it preserves the fun of the original while creating a more grown-up atmosphere.
Suntory Non-Alcohol Tavern “Nothing goes better with a meal.”NEW!Susumu Terajima, Kasumi Mori
This commercial brightly conveys, through Susumu Terajima, that the crisp taste of Non-Al Sakaba pairs perfectly with meals.
Terajima appears as a restaurant staff member, serving various dishes while singing, drawing customers in to express how delicious everything is.
Supporting the excitement of these scenes is a parody of Daiji MAN Brothers Band’s “Sore ga Daiji,” sung together by Terajima and the customers.
Preserving the fun vibe of the original song, it powerfully showcases Non-Al Sakaba’s appeal as a great match for food.