A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (21–30)
Suntory Green Tea Iyemon Tokucha Tokucha Laboratory “Teku-Teku Walking” Version / “10-Times Quiz” VersionMasahiro Motoki, Mone Kamishiraishi
This is a commercial that conveys the appeal of Tokucha through a conversation between Masahiro Motoki and Mone Kamishiraishi.
This time, the focus is on value.
In the “Teku-Teku Walking” segment, it highlights that walking more than usual and drinking green tea containing quercetin glycosides can make it easier to reduce body fat, while the “10-Time Quiz” segment introduces a deal where you get one bottle free when you buy ten Tokucha bottles.
The “10-Time Quiz” segment in particular features humorous banter, so be sure to watch until the end.
Suntory All-Free “I Didn’t Know Freedom Could Feel Like This” EditionKenichi Matsuyama
Tatsuro Yamashita’s “Finally Free” was released in 2026 and was created as the CM song for Suntory’s All-Free.
Its expansive, brilliant sound and bright atmosphere are striking, evoking an uplifting feeling like the breeze of the seasons.
The cheerful vocals that intertwine with the bright sound are also noteworthy, and positive emotions are expressed throughout.
The commercial features Kenichi Matsuyama enjoying All-Free and then taking off into the sky—a unique worldview that expresses freedom.
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (31–40)
Suntory Draft Beer: “We made a song with Sun-Nama” EditionJUNON、LEO（BE:FIRST）
This commercial portrays how Suntory Draft Beer reliably eases the fatigue of everyday life, expressed through JUNON and LEO.
The animated versions of the two seem to chase their real-life counterparts, and the light, airy visuals and the expressions they show convey a clear sense of refreshment.
The song that further emphasizes the positive attitude and lightness depicted in the footage is BE:FIRST’s “BLUE.” It gives the impression of dance music with a solid beat, and combined with the conversational vocal delivery, it also imparts a sense of weightlessness.
Suntory -196°C Instant Freeze “Muthu Dances: Sugar-Free Lemon” VersionTaiga Nakano, Saaya
This commercial features Taiga Nakano introducing the appeal of -196°C, transforming his appearance to look almost like someone from a foreign country and making a fun, lively pitch.
Based on the simple idea that “muto” (sugar-free) sounds like “Muthu,” it conveys excitement about the flavor with a development reminiscent of an Indian movie.
Saaya from Lalande delivers a cool-headed punchline—pointing out that it’s sugar-free, not Muthu—which really highlights the humor.
Suntory -196 “M-1 Love Bursting Into Voice” VersionMagical Lovely, Nagisa Shibuya
Shibuya Nagisa and Magical Lovely introduce the appeal of -196, which is also the official chuhai of the M-1 Grand Prix, in content that builds excitement for the M-1 wrap party.
The story has Noda encouraging Shibuya, who feels the year-end blues through M-1, while Murakami delivers punchlines in response to the two’s jokes.
The flow—Shibuya expressing her loneliness in a powerful way, Noda egging her on, and Murakami getting dragged into it—helps create a lively, fun atmosphere.
Suntory -196 “Bravo! This is what chuhai should be” versionAya Ueto, Ryo Nishikido
This commercial features Aya Ueto and Ryo Nishikido visiting an orchard and introducing the flavors of -196.
Ueto holds the lemon flavor, while Nishikido holds the Shine Muscat flavor of -196, each commenting on the can’s design.
When they finally take a sip of -196, they exclaim, “It’s just like real fruit!” Seeing their expressions clearly conveys how delicious it is.
Suntory -196 “Authentic Lemon Anime: Transformation”Moe Toyota, Miku Itō
This piece expresses the delicious lemon flavor packed into Suntory’s -196 through poppy animation.
It depicts the harmony of two types of lemons—frozen lemons and freshly squeezed lemons—conveying the bold taste created when they combine.
The energetic, transformation-scene-like lines are striking, and the overall impression is a positive vibe, isn’t it?