A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (21–30)
Suntory VARON Masters Blend “Day 10 Noritake Kinashi”Noritake Kinashi
This commercial shows how a person’s facial impression changes when using VARON Master’s Blend, featuring Noritake Kinashi on his 10th day of use.
The visuals are simply him looking at his reflection in the mirror, yet his clear smile conveys that he’s genuinely feeling the product’s effects.
The song that further accentuates the joy of this transformation is “Land of 1000 Dances.” The gradually layered vocals are striking, and together with the vibrant sound, they effectively express a sense of exhilaration.
Suntory -196: “Bravo! This is what chuhai should be.” / “An orchard where lemon cans grow.”Aya Ueto, Ryo Nishikido
This commercial focuses on the fruits used in Suntory’s -196, highlighting its refreshing taste and fruity sensation by pairing them with scenes from a farm.
The key visual is the expression that makes it seem as if -196 is growing on trees, which effectively conveys the fruitiness.
The comedic pattern where actual cans grow on trees and are harvested is also memorable, and it, too, expresses the deliciousness.
The smiles of Aya Ueto and Ryo Nishikido evoke the refreshing flavor as well.
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (31–40)
Suntory Iyemon Kyoto Blend “A New Kyoto” VersionSatomi Ishihara
In this commercial where Satomi Ishihara introduces Iyemon Kyoto Blend, there’s a scene of her sitting on a rooftop, drinking Iyemon.
After taking a sip of Iyemon Kyoto Blend, she describes it as “Kyoto like I’ve never tasted before.” It’s an abstract expression, but it makes you wonder, “What kind of flavor could it be?” The fresh, open-feeling visuals also leave a strong impression.
Suntory Green Tea Iyemon: “Iyemon Club — In summer, is barley tea better than green tea?” edition.Masahiro Motoki, Daikichi Hakata (Hakata Hanamaru and Daikichi), Atsuto Uchida, Mana Ashida
When Atsuto Uchida said, “Isn’t barley tea better than green tea in summer?”, Hanamaru agreed, saying, “I was thinking the same.” But then, when Mana Ashida and Masahiro Motoki joined them and the four all took a sip of Iyemon at once, everyone started drinking it down enthusiastically.
Uchida then declared, “Iyemon in summer? I’m in!” Seeing him polish off an entire plastic bottle in one go, you can almost imagine that refreshing flavor that’s perfect for the season!
Suntory Green Tea Iyemon Tokucha “Moene Goddess” VersionMone Kamishiraishi
This is a humor-filled commercial inspired by Aesop’s fable “The Golden Axe.” When a foreign man mutters, “I’m worried about my body fat,” Mone Kamishiraishi appears as a goddess and says, “Which one are you looking for?” She then introduces the Iemon Tokucha product lineup.
The man is perplexed because every option is a “golden” something, but Kamishiraishi emphasizes that they all contain Quercetin Gold.
Not only is their back-and-forth amusing, but the commercial also has a surreal charm because it’s dubbed over still images.
Suntory Green Tea Iyemon Tokucha “Gold Tokucha Research Lab” VersionMasahiro Motoki, Mone Kamishiraishi
In this commercial depicting the Iemon Tokucha research lab, the key ingredient, Quercetin Gold, is introduced.
Masahiro Motoki and Mone Kamishiraishi appear as researchers, celebrating that they have finally discovered Quercetin Gold.
The commercial concludes by explaining that Quercetin Gold acts on subcutaneous and visceral fat in the abdominal area.
It’s an impactful CM with a sci-fi vibe.
Suntory Green Tea Iyemon “A Token of Thanks” VersionMasahiro Motoki
This is a commercial introducing a campaign where buying Iyemon enters you into a lottery to win gifts dubbed “engimon” (lucky charms).
Masahiro Motoki explains that the campaign expresses gratitude for how much people have been drinking Iyemon, praising its beautiful green color and great taste.
The Kyoto vibe leaves a strong impression, with scenes of him speaking in the Kyoto dialect while wrapping gifts in a furoshiki.