A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Compilation of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (81–90)
Suntory Japanese Craft Gin ROKU “The Taste of ROKU” EditionNaohito Fujiki, Kundo Koyama
This is a commercial where Naohito Fujiki and Kundo Koyama enjoy ROKU and discuss its flavors over drinks.
Beyond its characteristically refreshing gin taste, they also talk about the occasions it suits, which likely helped many liquor lovers imagine, “I’d like to drink it at a time like this.” The calm, composed tone of the ad also conveys ROKU’s premium image.
Suntory -196 “The Secret to a Deliciousness You Can’t Recreate on a Cooking Show”Aya Ueto, Ryo Nishikido
This commercial introduces how Suntory’s -196 is made, presented through a cooking show featuring Aya Ueto and Ryo Nishikido.
As Nishikido attempts to cut a lemon, a large “X” suspended by a drone appears, conveying that processing causes the flavor to escape.
The ad then transitions to the actual manufacturing method, highlighting that instant freezing preserves the original taste.
The comedic contrast is memorable: Nishikido, impressed by the attention to detail yet pointing out that it’s impossible to replicate in ordinary cooking, and Ueto responding with a bright smile.
Suntory Jim Beam: ‘JIM Friends, Joyful Summer Festival’ EditionShingo Katori, Yui Narumi, Kousuke Suzuki, Amane Okayama
This commercial shows my drinking buddies and gym friends Shingo Katori, Yui Narumi, Kosuke Suzuki, and Amane Okayama heading to a summer music festival.
It suggests the perfect way to spend summer: savoring a highball while enjoying your favorite music with friends.
I bet more than a few people who watched this ad thought, “I’ve got to get tickets for a summer festival!”
Suntory Whisky Kakubin “That little detour leads to happiness.”Shota Sometani, Yojiro Noda, Satomi Kobayashi
This commercial portrays a relaxed moment with a bottle of Suntory Whisky Kakubin nearby, captured with a cinematic mood.
True to its title, “That Detour Leads to Happiness,” it conveys the importance of occasionally taking a breather by making a detour—and the wish for Kakubin to be there to support that.
The song that further elevates the relaxed atmosphere and gentle air of the visuals is Yojiro Noda’s “Uisukii ga, Osuki desho” (“You Like Whisky, Don’t You”).
The performance stands out as a stripped-down, singer-with-guitar rendition, and the tenderness is clearly expressed not only in the sound but also in the vocals.
Suntory Karada o Omou All-Free: “New and Super Tasty” EditionNankai Candies
This commercial leaves a strong impression with the two members of Nankai Candies enjoying All-Free for Your Body alongside delicious-looking food.
It introduces All-Free for Your Body as helping to reduce visceral fat, appealing to the idea that you can enjoy even seemingly high-calorie, high-fat dishes without worry.
It clearly shows that this beer is perfect for those who want to enjoy tasty meals while being mindful of their health.
Suntory The Premium Malt’s: “Premol-chan – Grand Canyon” versionSuzu Hirose, Sairi Ito, Joe Odagiri
Suzu Hirose, Sairi Ito, and Joe Odagiri appear as grown-up versions of characters from Chibi Maruko-chan in a commercial that portrays the relationship between an adult way of living and The Premium Malt’s.
Set in a unique world where they enjoy The Premium Malt’s while gazing out over the Grand Canyon, the trio’s conversation conveys the joy of accumulating time.
Emphasizing the sense of fulfillment depicted in the visuals is a rearranged version of Odoru Pompokolin.
While the lyrics remain the same, the rhythm, sound, and vocal feel are thoroughly reworked, giving off a mature ease that suggests savoring the passage of time.
Compilation of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (91–100).
Suntory Kodawari Sakaba’s Tako Highball “Time to Unwind” VersionMinami Tanaka, Tomio Umezawa
This commercial shows Minami Tanaka talking about the stress that builds up day after day and washing away her mental fatigue with Tako-High.
When Tanaka says, “Sometimes everything just gets all tangled up, you know?” Tomio Umezawa warmly agrees, “Totally.” Then Tanaka drinks Tako-High while eating oden and talks about how this moment is her time to unwind.
Many people can probably relate to how she feels, don’t you think?