A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (11–20)
Suntory Horoyoi no Moto “Cheers to Every Today”NEW!Michaela Wakako Sato, Yuki Kaji, Ika Matsuyama
This commercial portrays the ebb and flow of everyday emotions through the appearances of Mikaela Wakako Sato, Yuki Kaji, and Ika Matsuyama, expressing the importance of relaxing at such times.
The highlight is the toast at the end of the day, conveying that with Horoyoi as the base, you can tailor arrangements to suit your mood and enjoy your own style of refreshment.
It also seems to emphasize ease of use, suggesting that a variety of arrangements can be enjoyed casually.
Suntory Bekkaku Highball “Why is it exceptional?” versionNEW!
This commercial introduces the exceptional Kakubin Highball, created in pursuit of the ultimate Kakubin Highball flavor, and conveys the desire for people to enjoy it at the bar.
By pouring various commitments into every detail, it shows how the Kakubin Highball has evolved to taste even better and to enhance the fun as well.
It also shows the reactions of people who drink it, which helps heighten expectations for this exceptional version.
Suntory Gin SUI “Sui Gyoza are SUI-per delicious!” versionNEW!Ayumu Nakajima, Hana Sugisaki
There’s a strong image that beer is the go-to partner for gyoza, but this commercial suggests that Midori pairs just as well.
Ayumu Nakajima, playing the shop owner, serves Midori and pan-fried gyoza to Hana Sugisaki.
Nakajima cracks a pun, saying “With Midori and gyoza, it’s ‘Midori-gyoza,’” but Sugisaki brushes him off coolly with, “No, it’s pan-fried gyoza,” which gets a laugh.
After taking a bite of gyoza and a sip of Midori, Sugisaki exclaims, “Midorigyo!”—a playful twist showing how amazed she is by the pairing.
Suntory Draft Beer “Ayumi Who Feels It Deeply (Courage)” VersionNEW!Yumi Kawai
“Alright then, let’s just do it like every other year!” As the meeting was about to end without much discussion, Ayumi, played by Yumi Kawai, mustered her courage and said, “Wait a moment, please—I’d like us to reconsider.” Her boss and colleagues sat back down and listened to what she had to say.
On her way home that day, having taken a brave step and had a wonderful experience, she enjoyed a glass of draft beer that looked absolutely delicious.
Beer after a job well done really does taste amazing, doesn’t it?
Suntory Whisky Kakubin “The Beginning”Yu Aoi, Shota Sometani, Yojiro Noda, Satomi Kobayashi
The new series of commercials has drawn attention for casting Yu Aoi as the fourth-generation shop owner.
In addition to Aoi, the cast includes Shota Sometani, Satomi Kobayashi, and Yojiro Noda.
The spots are packed with highlights—from casual conversations that hint at tips for living richly, to lush, mouthwatering shots of whiskey.
And an essential element when discussing these commercials is Noda’s cover of “Do You Like Whisky?” He also appears in the footage playing guitar and singing, and his gentle, soft vocals perfectly match the mellow tone of the song.
Suntory Akadama Premium Blended Wine Yuru Home-Drinking Infomercial with Asuka Wada “Nikujaga” EditionAsuka Wada
This commercial for Suntory’s Akadama Premium Blended Wine highlights pairing the wine with food.
In a scene where Asuka Wada pairs nikujaga with the wine, her look of surprise conveys the potential of combining wine with Japanese cuisine.
By matching wine with home-style dishes, it creates a sense of luxury and suggests a message of making everyday meals even more enjoyable.
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (21–30)
Suntory Horoyoi “Silhouettes of the Newcomers” Versionapricot blossom
This is a Horoyoi commercial featuring Kyoka playing a new employee.
It portrays Kyoka’s struggles as a rookie, while also showing her throwing herself into band activities with her former bandmates.
They head into the studio together and later toast with Horoyoi; the message “Loving what you love doesn’t change, even when you grow up” likely resonated with many viewers.
The BGM is “Silhouette,” sung by Kyoka—a song originally released by KANA-BOON in 2015, known for its youthful, evocative lyrics.