A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (11–20)
Suntory Jim Beam “ROOFTOP” VersionNEW!Rola
This commercial promotes the refreshing sensation of Jim Beam on the rocks, conveyed through Rola’s cool expression.
The striking visual of her blowing on the ice in the glass to make it crackle leaves an impression, and the bold imagery suggests a robust flavor.
The visuals dominated by white and blue also communicate a sense of refreshment, building strong anticipation for the taste.
Suntory Jim Beam “SAKURA Reel” EditionNEW!SAKURA（LE SSERAFIM）
This commercial showcases SAKURA from LE SSERAFIM spending time with her friends, highlighting how Jim Beam supports fun moments.
It features a new style where a camera is mounted on the ceiling to take photos, expressing the excitement of this fresh experience alongside the exhilaration of Jim Beam.
The bursting smiles of each person are striking, conveying a sense of refreshment and freedom.
Suntory Jim Beam “The Great Roots” versionNEW!Rola
This commercial portrays the roots of Jim Beam alongside grand, sweeping landscapes, while also conveying the refreshing crispness of its taste.
The image of wind rushing through vast scenery is striking, and the smile of Rola, who appears in the ad, evokes a sense of exhilaration about the flavor.
By showing the wind blowing through various landscapes, the ad communicates both a refreshing feel and a rich taste.
Suntory Jim Beam “My Turn with Jim Beam Cola”NEW!Takashi Yoshimura, ARuFa, Yu Shirota
This commercial promotes how Jim Beam supports refreshing yourself from work fatigue, conveyed through appearances by Yu Shirota, Takashi Yoshimura, and ARuFa.
Their all-out approach to refreshing is striking, and with bold, Yu-Gi-Oh!-like language, they prepare various elements for a reset.
It also suggests what Jim Beam mixed with cola tastes like and offers ideas on what to prepare to make it even more enjoyable.
Suntory Jim Beam “Rola Appears” VersionNEW!Rola
This commercial emphasizes Jim Beam’s refreshing feel through visuals layered with ice, conveying the taste as well through Rola’s expressions.
The shot where a breath blown onto a large piece of ice turns it into fine shards is striking, and the burst of ice that follows also evokes a sense of refreshment.
Rola’s smooth movements and memorable smile further make a strong appeal of deliciousness.
Suntory Jim Beam “Our JIM Summer” EditionNEW!Shingo Katori, Yui Narumi, Kousuke Suzuki, Amane Okayama
This commercial portrays Shingo Katori and his friends wholeheartedly enjoying summer, while showing how Jim Beam highballs amplify that fun.
It explains the reason for wearing flashy accessories simply as “because it’s summer,” delivering a message to enjoy the season without overthinking.
With dynamic footage—including lively interactions among friends and beaming, bursting smiles—the spot conveys an energetic pace and leaves a refreshing impression.
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (21–30)
Suntory Jim Beam “Free Support”NEW!Kento Kaku, Hiroe Igeta
This commercial conveys a sense of refreshing taste and exhilaration, shown through Kento Kaku and Hiroe Igeta cheering on sports, with Jim Beam woven into the scene.
A key point is that it depicts a casual, hobby-level sports setting, expressing an easygoing sense of fun through the way they wholeheartedly cheer for people close to them.
Freedom is a major theme, and it clearly suggests that Jim Beam heightens the enjoyment.