A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (71–80)
Suntory Kinmugi “The Usual Way Home” EditionYutaka Takenouchi, Hana Kuroki
This is a commercial with the catchphrase “When you get home, Kinmugi,” depicting how having Kinmugi at home makes coming back something to look forward to.
It shows multiple scenes of Yutaka Takenouchi and Hana Kuroki each returning home.
Every scene has a wonderfully charming mood, and above all, pay attention to the perfect expressions on their faces at the end when they drink Kinmugi.
The BGM is “Bittersweet Samba,” also known as the theme song of All Night Nippon.
Many people may recognize the tune but not know its title.
Suntory Suntory Draft Beer “Hajimari no Ao” (The Blue of Beginnings) VersionYumi Kawai
This commercial promotes the refreshing taste of Suntory Draft Beer through visuals that primarily use blue tones and through the relaxed presence of Yuumi Kawai.
It’s a simple concept in which Kawai walks slowly while singing, and that expression conveys a sense of reassurance about the delicious flavor.
The song Yuumi Kawai sings in the footage, which further highlights the calm atmosphere, is “Ue o Muite Arukou.” Known as a song by Kyu Sakamoto, it gently expresses the importance of maintaining a positive outlook.
Suntory Jim Beam “Put Some Punch into It” VersionTakayuki Yamada
This striking footage of Takayuki Yamada striding confidently across the wilderness is a Jim Beam commercial.
In the spot, Yamada delivers a passionate message: while we tend to think we mustn’t be different from others or mustn’t fail, what really matters is being happy yourself.
In the latter half, he is shown drinking a Jim Beam highball, and the ad closes with the tagline, “Put some punch in your life.” The direction evokes the feel of classic commercials while still being cool and memorable.
Suntory -196 “Unstoppable! Made with 100% fruit-infused liquor!”Nagisa Shibuya, Saori Yoshida
As Saori Yoshida is surprised by the lemon flavor of -196, Nagisa Shibuya says, “That’s right!” and introduces that -196 uses 100% whole-fruit infused liquor.
Hearing this, Yoshida responds, “That’s the strongest!” Through the snappy, fast-paced visuals, you really get a sense of -196’s dedication and delicious taste.
Suntory BOSSAyumi Hamasaki
This is a commercial for the canned coffee BOSS featuring Ayumi Hamasaki, known as the “diva of the Heisei era,” who has produced numerous hit songs.
It’s part of a series in which Hamasaki plays various roles—such as a construction site worker, a boxing second, and a bride—while singing an original song.
In the CM, she performs a parody of Nat King Cole’s classic “L-O-V-E.” Even if you haven’t seen the commercial in a while, many of you can probably still hum this tune.
Suntory CRAFT BOSS Soy Latte — Soy from CRAFT BOSS: “Debut” versionAtarashii Gakko no Leaders
In this commercial, Atarashii Gakko! shows up to someone who’s lacking motivation at work and powerfully promotes Craft Boss Soy Latte.
The members encourage the soy latte with energetic calls, but after drinking it they wear relaxed expressions, creating a humorous contrast.
It gives the impression—conveyed with a unique vibe—that the gentle, tasty flavor calms the mind and gives you the energy to move forward.
The comical movements and poses also heighten interest in Atarashii Gakko! through this video.
Suntory Maker’s Mark “Aliens” VersionYuki Sakurai, AiNA THE END
This is a Maker’s Mark commercial showing Yuki Sakurai captivated by a performance while sipping a drink at a bar.
Sitting at the counter away from the stage, Sakurai is completely absorbed in the music.
The singer performing at the bar is AiNA THE END, formerly of BiSH and now a solo artist.
She’s covering Kirinji’s 2000 classic “Aliens.” Her vocals are striking—more uptempo than the original yet still imbued with a sense of poignancy.