A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (71–80)
Suntory Teacher’s Highland Cream “Teacher’s Mysterious BAR” versionYosuke Sugino
This is a Teachers commercial depicting Yosuke Sugino visiting a mysterious bar.
When Sugino enters, the place feels like a world straight out of a painting.
Saying, “Some nights, ordinary whisky just won’t do,” he drinks Teachers on the bartender’s recommendation.
Captivated by its smoky yet light flavor, he whispers “I like it,” and the commercial concludes.
It’s a concept that will resonate with those who, like Sugino, are in the mood for a whisky that’s a little different from the usual.
Suntory Akadama Premium Blended Wine “Sukitte” VersionTakako Matsu, Takashi Okabe
This spot, which gives the impression of a scene straight out of a drama, is a commercial introducing Akadama Premium.
It shows Takako Matsu and Takashi Okabe drinking Akadama Premium while eating sukiyaki, with Matsu teasing Okabe in a memorable way.
It’s a commercial with a pleasant, subtly mysterious atmosphere created by their conversation.
Suntory Green Tea Iemon: “The Four Seasons of Kyoto” Edition
Following the message “Please enjoy the four seasons of Kyoto,” this commercial shows Kyoto in each season.
There’s no narration or any staging that highlights product features; after simply presenting beautiful scenery, Iyemon appears.
It’s a strikingly simple approach.
A video this minimal may actually be more memorable.
Suntory Single Malt Whisky Yamazaki: “Let’s Dream Long.” (version)Narrator: Ichiko Aoba
This commercial for Yamazaki Single Malt Whisky opens with footage of mist-shrouded, dreamlike mountains and rivers.
In narration by Ichiko Aoba, it reflects on how, while the pace of everyday life in modern society has quickened, there are still things that can only be attained by looking far ahead and taking time.
The ad introduces the Yamazaki Distillery’s more than 100 years of continuous, high-quality whisky making.
The background music is Aoba’s 2021 release “Sleep with Endive,” a track marked by her pure, memorable singing voice that evokes an almost mystical atmosphere.
Suntory Iyemon Kyoto Blend “A New Kyoto” VersionSatomi Ishihara
In this commercial where Satomi Ishihara introduces Iyemon Kyoto Blend, there’s a scene of her sitting on a rooftop, drinking Iyemon.
After taking a sip of Iyemon Kyoto Blend, she describes it as “Kyoto like I’ve never tasted before.” It’s an abstract expression, but it makes you wonder, “What kind of flavor could it be?” The fresh, open-feeling visuals also leave a strong impression.
Suntory Green Tea Iyemon: “Iyemon Club — In summer, is barley tea better than green tea?” edition.Masahiro Motoki, Daikichi Hakata (Hakata Hanamaru and Daikichi), Atsuto Uchida, Mana Ashida
When Atsuto Uchida said, “Isn’t barley tea better than green tea in summer?”, Hanamaru agreed, saying, “I was thinking the same.” But then, when Mana Ashida and Masahiro Motoki joined them and the four all took a sip of Iyemon at once, everyone started drinking it down enthusiastically.
Uchida then declared, “Iyemon in summer? I’m in!” Seeing him polish off an entire plastic bottle in one go, you can almost imagine that refreshing flavor that’s perfect for the season!
Suntory Green Tea Iyemon Tokucha “Moene Goddess” VersionMone Kamishiraishi
This is a humor-filled commercial inspired by Aesop’s fable “The Golden Axe.” When a foreign man mutters, “I’m worried about my body fat,” Mone Kamishiraishi appears as a goddess and says, “Which one are you looking for?” She then introduces the Iemon Tokucha product lineup.
The man is perplexed because every option is a “golden” something, but Kamishiraishi emphasizes that they all contain Quercetin Gold.
Not only is their back-and-forth amusing, but the commercial also has a surreal charm because it’s dubbed over still images.