A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (71–80)
Suntory Natural Mineral Water “With the Great Outdoors on Our Side”Tasuku Emoto
This commercial depicts actor Tasuku Emoto as a father chasing his child as they dash through the great outdoors.
Their break-time scene is another key moment: the expansive landscape paired with Suntory Natural Mineral Water, along with Emoto’s warm smile, conveys a gentle sense of refreshment.
The featured music is a choral rendition of “Hanamizuki,” whose beautiful harmonies seem to further highlight the beauty of nature.
Suntory Pepsi
This commercial depicts the powerful presence of ancient people fighting in an arena, while also highlighting the bold, refreshing appeal of Pepsi.
Just when it seems like Britney Spears, Beyoncé, and Pink are going to battle, they throw down their weapons and deliver a performance that draws in the audience, unfolding a story of standing up to those in power.
The song featured as a powerful performance in this footage is “We Will Rock You.” Originally a Queen song, it conveys a different kind of strength here by being sung by women known for their powerful vocals.
With a sound that feels like stamping the earth and layered vocals that sweep up everyone around, the entire piece emphasizes sheer power.
Suntory Pepsi BIG Nama “Both are huge!” versionRiki Choshu, Keiji Mutoh
This commercial features Riki Choshu and Keiji Muto enjoying Pepsi and KFC, with their expressions clearly conveying how delicious it is.
At first, they both look happy, but then each starts to feel dissatisfied when the other’s chicken or Pepsi seems bigger than their own.
In the end, they can’t hold back and point out the unfairness, engaging in a childlike back-and-forth that creates a comedic vibe.
The intensity of their eating and their words showcases their power as pro wrestlers, which highlights the fun even more.
Suntory Pepsi Nex
In visuals that look like something straight out of a B’z music video, Pepsi appears and assertively conveys its refreshing appeal in this commercial.
The shot of pulling a bottle from an ice-filled bucket suggests its coldness, while the smiles of the people drinking it convey its delicious taste.
The song that firmly underscores the powerful sense of refreshment in these visuals is B’z’s “C’mon.” A key point is the incorporation of acoustic elements into the powerful band sound, creating not only heat but also a breezy freshness that feels like a wind blowing through.
Suntory Pepsi NEX “Wilderness” Version
This commercial showcases B’z delivering a powerful performance out in the wilderness, simultaneously highlighting Pepsi’s bold, invigorating refreshment.
At first it seems to be a barren wasteland, yet a mirror ball is suspended there, creating a distinctive world that conveys not only strength but also fun.
Among the elements depicted in this imagery, the piece that’s presented to accentuate the band’s forceful presence is B’z’s “Sayōnara Kizudarake no Hibi yo.” Its powerful rock sound evokes an expansive landscape and conveys a positive, forward-driving emotion.
Suntory Pepsi Nex 2010 CommercialL’Arc〜en〜Ciel
This commercial shows L’Arc-en-Ciel performing surrounded by Pepsi bottles, evoking the refreshing sensation of Pepsi.
It highlights their powerful performance through expressions and movement, and by layering it with visuals of fizzing carbonation, it also conveys deliciousness.
The song that accentuates the crisp yet forceful sense of refreshment expressed in the footage is “I Love Rock ’N’ Roll.” Although performed by L’Arc-en-Ciel, the song originally comes from the British rock band The Arrows.
The sound features powerfully resonant low tones, and the layered vocals give listeners a boost of energy.
Its straightforward rock sound inspires a positive, forward-looking feeling.
Suntory Pepsi Nex 2010 CommercialPerfume
This commercial showcases the delicious taste and refreshing feel of Pepsi through Perfume’s stylish dance and bright expressions.
With a structure that repeats similar shots—signature looks and poses—the unique progression further elevates the stylish atmosphere.
The song that underscores this breezy vibe is Lovefool, performed by Perfume, a cover of The Cardigans’ 1996 track.
The repeated phrase before the vocals begin and the gentle singing that follows create a distinctive sense of weightlessness.
It’s a track that conveys fun while maintaining a cool, stylish image.