A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Compilation of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (91–100).
Suntory The Premium Malt’s “Premolko-chan: Classmate Story” VersionSuzu Hirose, Sairi Ito, Joe Odagiri
This is a commercial where Maruko, Tama-chan, and Hanawa-kun from Chibi Maruko-chan drink The Premium Malt’s and talk about their classmates.
It feels a bit uncanny to see their grown-up selves and adult conversation, which aren’t depicted in the main series.
The three of them look perfectly natural drinking, yet you can still catch glimpses of what hasn’t changed—like Maruko’s clumsiness and Tama-chan’s glasses.
It’s the kind of ad you can’t help but want to watch over and over.
Suntory Ballantine “Tatsuya Kitani Tie-up Video” Version
This is a commercial tied in with “Tatsuya Kitani’s All Night Nippon 0,” released to coincide with the launch of Ballantine’s Artist Bottle.
It shows Tatsuya Kitani enjoying Ballantine’s after the radio show, and it goes into detail describing the flavor profile.
The ad also clearly showcases the design of the Artist Bottle, building anticipation for the product.
It’s a stylish piece that effectively conveys the craftsmanship poured into Ballantine’s.
Suntory Japanese Craft Gin ROKU “The Taste of ROKU” EditionNaohito Fujiki, Kavka Shishido
It shows Naohito Fujiki and ShiShiDo Kavka drinking ROKU and sharing their impressions.
Although the overall taste is well-balanced, you can sense multiple layers of individuality within it—an especially captivating take that only expressive artists like them could offer.
Hearing their thoughts makes you think, “I want to try it myself!”
Suntory Natural Mineral Water Crisp Fruit: ‘I’m a Pink Grapefruit’ EditionShingo Katori, Ran Takahashi
Shingo Katori appears before Ran Takahashi, who is briskly power-walking like a race walker, and hands him Suntory Tennensui Kiritto Kajitsu.
The two then drink Kiritto Kajitsu together, highlighting that it’s made only from ingredients that are good for the body.
The friendly rapport between Takahashi and Katori is especially appealing! The BGM features “Kitokito,” a track used in the film Wolf Children.
It’s an instrumental number with a strikingly beautiful melody that conveys a crisp, refreshing feel.
Suntory’s Monozukuri: The “Philosophy” Chapter
It introduces products such as beer, whisky, and wine made by Suntory, along with the people who craft them.
It begins with the narration, “Those who make delicious things usually lean slightly forward,” and goes on to describe Suntory’s commitment to craftsmanship.
It’s a wonderful commercial that heightens affection for and anticipation of Suntory’s products.
The BGM features Koji Tamaki’s signature song, ‘Den-en’ (Rural), a moving piece where his warm vocals perfectly match the gentle, flowing melody.
Suntory Torys Highball Can “Positive Uncle – Autumn” Version
This commercial portrays the everyday struggles of Uncle Torys, the character from Torys, and expresses how a Torys Highball can lift your spirits.
It depicts relatable mishaps and setbacks that could happen to anyone, and shows how to switch your mindset afterward.
The content conveys that the delicious taste of a Torys Highball is perfect for helping you reset, with a touch of humor as well.
Suntory Kinmugi: “Hot Pot and Shiitake” / “Hot Pot and Carrot”Yutaka Takenouchi, Hana Kuroki
In this commercial, which shows Yutaka Takenouchi and Hana Kuroki each savoring a hot pot while chatting about various things, the catchphrase “Happiness is made of eating and talking” leaves a strong impression.
Indeed, sharing lots of conversation with someone important to you over a delicious meal is truly a happy thing.
The ad conveys that Kinmugi is an essential companion for such wonderful moments.