A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Compilation of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (91–100).
Suntory Japanese Craft Gin ROKU “Six Japanese Botanicals and the Four Seasons’ Freshness” / “First Impression”Naohito Fujiki
This commercial conveys straightforward impressions of what Suntory’s Japanese craft gin, ROKU, is like.
Actor Naohito Fujiki’s comment that he could distinctly sense the aroma from the very first sip shows how the six carefully selected Japanese botanicals and the essence of the four seasons truly come through.
The overall clarity of the visuals also evokes an image of a clean, crisp taste.
Suntory Kinmugi “Perfect Afternoon” EditionYutaka Takenouchi
This is a Kin-Mugi commercial featuring Yutaka Takenouchi attaching bamboo blinds to the window to create a cozy, summer-only spot.
The couple toasts with Kin-Mugi, praising the comfort as “perfect,” and it’s absolutely lovely.
It’s a commercial that makes you want to spend such peaceful moments yourself.
Suntory Kinmugi “A Happy Afternoon”Haru Kuroki
This commercial, “A Happy Afternoon,” shows Hana Kuroki enjoying a can of Kinmugi while savoring small everyday joys.
It features scenes of her harvesting vegetables from a home garden—an idyllic lifestyle many people might long for.
Her contented expression as she enjoys the Kinmugi leaves a lasting impression.
Suntory Tokucha Jasmine “Refreshing Method” EditionKei Tanaka
This commercial features Kei Tanaka introducing recommendations for refreshing your mind and body, while also promoting Tokucha Jasmine.
It depicts various ways to lift your spirits, such as getting a massage, listening to music at full blast, watching a tear-jerker, and eating super-spicy food.
At the end, Tokucha Jasmine makes an appearance, conveying a slightly different kind of refreshment than what’s come before.
By showing a range of experiences and expressions, the ad suggests that there’s a perfect kind of refreshment for everyone.
Suntory Green Tea Iyemon Tokucha “JUMP” VersionMasahiro Motoki, Summers, Kei Tanaka, Aya Asahina
In the commercial for Tokucha, which is said to help reduce body fat, the catchphrase used is “Let’s lighten up as we lose body fat.” In the ad, the cast members are shown making big jumps as if embodying that slogan.
While everyone strikes their own pose mid-jump, Kei Tanaka lifts one leg as he jumps, giving off a slightly playful vibe that feels quite endearing.
Suntory Wellness Sesamin Vital: “My battery runs out after five o’clock” / “My battery never reaches MAX”Kei Tanaka
This is a commercial introducing Sesamin Vital, which helps reduce feelings of fatigue.
Kei Tanaka appears as an office worker and a dad, looking worn out and saying, “I feel like my battery’s about to die…” There are many chuckle-worthy scenes, like when a junior colleague mistakenly hands him a phone charger, or when his daughter checks whether his phone is charged.
They say the cause of fatigue is that your cells are getting rusty.
Suntory “Let’s Become a Wonderful Past 2025” (version)Goro Inagaki, Tsuyoshi Kusanagi, Shingo Katori
This commercial portrays Suntory’s commitment to cherishing nature and its aspiration to create a better future, paralleling that vision with children’s growth.
It also shows childhood photos of Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori, conveying the hope that today’s children will grow up just as healthy.
With an eye toward building a past that future adults will look back on as wonderful, it expresses a strong conviction to improve the present—rendered with a refreshing touch through the use of animation.