A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Compilation of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (91–100).
Suntory CRAFT BOSS World TEA Alien Jones & Four Sisters “Idea” VersionTommy Lee Jones, Takako Matsu, Hana Sugisaki, Yumi Kawai, Sairi Ito
It depicts Takako Matsu, Hana Sugisaki, Yumi Kawai, and Sairi Ito watching over the city of Tokyo as four alien sisters.
After remarking that the residents of this planet “are always doing unnecessary things,” referring to their proactive development of the city, they go on to say that “TEA around the world is also doing unnecessary things,” and introduce the product’s features.
By “unnecessary things,” they mean adding various ingredients to black tea, and they highlight that this extra touch is precisely what makes teas of the world so appealing.
The commercial’s BGM features Nulbarich’s stylish track “Words.” I think the words at the end of the lyrics will surely resonate with many people, so please give it a listen while reading the lyrics.
Suntory Let’s become a wonderful past. “Thank you to those who brought it back even when outside.” Circular drama: “Please Forgive the Cancellation,” “The Man Who Lacks Courage,” and “Favorite Shop”Goro Inagaki, Tsuyoshi Kusanagi, Shingo Katori
This commercial is presented as a circular-themed drama featuring Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori, expressing the importance of small acts of consideration when disposing of plastic bottles.
The story shows the three of them empathizing with various people, offering warm words that suggest a good future awaits those who practice proper sorting.
Further highlighting the drama’s positive, heartwarming atmosphere is the song “Mata Au Hi Made” by Kiyohiko Ozaki.
With its distinctive brass tones and brilliant sound, it evokes a bright, expansive feeling, as if the scenery is opening up before you.
Compilation of Suntory commercials: Popular beverage ads like BOSS and Kinmugi (101–110)
Suntory Tokusui “Special Water Debut” VersionMasahiro Motoki
This commercial features Masahiro Motoki conveying what “Tokumizu,” a special water offered by Suntory, is through beautiful movement and narration.
The depiction of water dancing is striking, and the moment it circles around the abdomen communicates its function of helping reduce visceral fat.
The imagery of water moving as if it has a will of its own gives the impression that the special nature of the water is being emphasized.
Suntory Japanese Craft Gin ROKU “Seasons in Turn” version
This commercial promotes Suntory’s craft gin, ROKU, created with a focus on Japanese ingredients, through a grand, expansive worldview.
It depicts Japan’s four seasons, expressing the meticulous care and craftsmanship drawn from them.
The visuals also convey the gin’s clarity, heightening anticipation about its flavors.
Suntory Natural Mineral Water “With the Great Outdoors on Our Side”Tasuku Emoto
This commercial depicts actor Tasuku Emoto as a father chasing his child as they dash through the great outdoors.
Their break-time scene is another key moment: the expansive landscape paired with Suntory Natural Mineral Water, along with Emoto’s warm smile, conveys a gentle sense of refreshment.
The featured music is a choral rendition of “Hanamizuki,” whose beautiful harmonies seem to further highlight the beauty of nature.
Suntory Whisky Kakubin “After Work” VersionYu Aoi, Shota Sometani, Yojiro Noda, Satomi Kobayashi
This piece portrays, in a drama-like fashion, how Suntory’s Kakubin whisky supports those relaxing moments after work.
It begins with Satomi Kobayashi ordering “the best,” to which Yu Aoi responds, conveying that the flavor is perfectly suited to a calm, end-of-day time.
The song that further highlights the gentle atmosphere depicted on screen is “Whisky ga, Osukidesho,” sung by Yojiro Noda.
The warm tone of the acoustic guitar layered with his gentle vocals conveys a sense of warmth and comfort.
Suntory Kinmugi “The Night the Moon Shines” / “The Night the Moon Smiles”Yutaka Takenouchi, Hana Kuroki
This commercial promotes how well Kinmugi pairs with autumn flavors through the appearances of Yutaka Takenouchi and Hana Kuroki.
The shining moon evokes the feeling of autumn, expressing the inner urge to enjoy Kinmugi alongside seasonal dishes.
The happy expressions as they eat and drink clearly convey just how delicious everything is.
Everyone has their own way of eating grilled saury, and the footage also suggests that Kinmugi complements a wide range of flavors.