A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Compilation of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (91–100).
Suntory Draft Beer “San-Nama CM Has Been Decided” VersionJUNON、LEO
This video depicts JUNON and LEO joyfully celebrating their selection to appear in a Suntory Draft Beer commercial.
They express their excitement through a light, upbeat dance, and their sparkling smiles as they move really convey the exhilaration.
The video ends with the two of them drinking Suntory Draft Beer, their blissful expressions clearly conveying how good it tastes.
Suntory Beer Ball: “Welcome to Snack Koto” / “Snack Koto at Home”Kotone Furukawa
This commercial is set in Snack Koto, with Kotone Furukawa playing the owner, and it also highlights the appeal of Beer Ball served there.
In a calm tone, it conveys that it has a somewhat grown-up flavor and that you can actually enjoy it at home, too.
The song that further emphasizes this mature, atmospheric worldview is Kayoko Yoshizawa’s “Konya, Yume Hiraku.” The overall retro-tinged sound is striking, and together with the vocals, it evokes a strong sense of nostalgia.
Compilation of Suntory commercials: Popular beverage ads like BOSS and Kinmugi (101–110)
Suntory Natural Mineral Water Kiritto Yogu Morning-picked Lemon & Yogurt Flavor “Great Nature Swing” VersionShingo Katori, Ran Takahashi
In addition to the familiar Shingo Katori, the commercial for Natural Mineral Water Kiritto Yogu also features Ran Takahashi, a member of the Suntory Sunbirds who has also played for Japan’s national team.
With its Morning-Picked Lemon & Yogurt flavor, the must-see scene shows Katori tossing a lemon and Takahashi smashing it with a perfect attack.
The background music is “Kito Kito,” a track used in the film Wolf Children.
Composed by Kyoto-born musician Masakatsu Takagi, its beautiful piano and strings create a refreshing, cleansing feeling.
Suntory All-Free “Magic” Version / “Prank” VersionTomoyo Harada, Batteries
This is a commercial for All-Free featuring Tomoyo Harada and Batteries.
Until now, All-Free has been known as a beer-taste non-alcoholic drink, but this time it introduces two new sour-flavored varieties.
In the “Magic” version, Harada performs a magic trick, while in the “Prank” version, Batteries playfully doodle on Harada’s face, creating a heartwarming story.
Meanwhile, the theme from Enter the Dragon plays as the background music, adding a sense of tension that contrasts with the tone of the visuals.
Suntory Draft Beer “Hokkaido Area TV Commercial” VersionMimu Takiya, Masaki Sasaki, Haruhiro Katsuuchi
This commercial introduces delicious cuisine from the Hokkaido area that pairs perfectly with Suntory Draft Beer.
It highlights Hokkaido’s autumn foods—like fish and vegetables—while Mimyu Takiya expresses her desire to enjoy them with Suntory Draft Beer.
The structure, which shows her smiling brightly, clearly conveys both the tastiness of the food and the appeal of Suntory Draft Beer that enhances it.
At the end, it also makes sure to promote the MY Sun-Nama Jug campaign, where you can have your name put on a mug.
Overall, it’s a commercial that feels fun from start to finish.
Suntory Reserve 10 Years 1996 / Kirin Beer: Shochu Soda “That’s pure happiness.” Version
Many people probably find themselves itching with that feeling of “I’ve heard this before, but I don’t know what it’s called!” This piece was originally written by Ary Barroso in 1939 under the title “Aquarela do Brasil.” It was later covered by many artists and came to be widely known by its current title, “Brazil.” Over the years, multiple commercials have used various artists’ cover versions: Jeff and Maria Muldaur’s version was featured in a 1996 Suntory Reserve 10 Years commercial, and Tokyo Ska Paradise Orchestra’s cover was used in a 2024 Kirin Beer commercial.
It’s truly a classic beloved across eras and genres.
Suntory Draft Beer MALT’S
The song ‘’S Wonderful’ used in the commercial for Suntory Draft Beer MALT’S was composed in 1927 by the Gershwin brothers, Ira and George Gershwin.
In addition to being performed in the Broadway musical ‘Funny Face,’ it was also used as the theme song for the 1957 film ‘Funny Face.’ The commercial features a version arranged for strings by the Alban Berg Quartet, giving it a more leisurely and elegant atmosphere than the original.