A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Compilation of Suntory commercials: Popular beverage ads like BOSS and Kinmugi (101–110)
Suntory The Bezels “My First BEZERS”Tadanobu Asano
This is a commercial introducing the flavor of Bezels, a new non-alcoholic drink launched in 2025.
The impactful direction, which seems to convey exactly the shock Tadanobu Asano feels after taking a sip, leaves a lasting impression after just one viewing.
The memorable song featured in the ad is Deep Purple’s signature track “Burn.” Its driving guitar riff, delivered with powerful sound, makes it an incredibly cool tune.
Suntory Akadama Premium Blended Wine “Wine Boom” VersionTakako Matsu, Takashi Okabe
In this commercial where Takako Matsu and Takashi Okabe chat about wine while eating sukiyaki, there’s a distinctive atmosphere reminiscent of the dramas and films Matsu has appeared in.
Through their casual small talk, the allure of wine comes through in a subtle, nuanced way—an appealing touch.
The original music composed specifically for this CM is also very striking.
Suntory New Non-Alcohol Beer “Teaser” Version
This is a commercial for a new non-alcoholic beer product from Suntory.
A man, either practicing or in the middle of recording, takes a drink while still holding his instrument and lets out a surprised exclamation.
You’re curious about his line, “Beh?”, right? The background music is ‘Burn,’ released by Deep Purple in 1994.
It was cut as a single from the album of the same name and became a big hit in Japan.
The crisp, driving sound heightens anticipation for the new product.
Suntory Torys Highball Can “Positive Uncle: Summer” Edition
This commercial depicts Uncle Toris enjoying summer with a Toris Highball in hand.
After being jostled on a crowded train ride home, he’s shown happily sipping his drink.
The burst of refreshment and light, crisp taste the moment the chilled can is opened makes you forget the heat.
Memorable scenes transform moments—like time with friends or sitting in front of an electric fan—into something even more comfortable.
Smiles fill the relaxed atmosphere, conveying an easygoing way to enjoy summer.
It’s a heartwarming ad that makes you feel a closer connection with friends through a drink.
Suntory Pepsi
This commercial depicts the powerful presence of ancient people fighting in an arena, while also highlighting the bold, refreshing appeal of Pepsi.
Just when it seems like Britney Spears, Beyoncé, and Pink are going to battle, they throw down their weapons and deliver a performance that draws in the audience, unfolding a story of standing up to those in power.
The song featured as a powerful performance in this footage is “We Will Rock You.” Originally a Queen song, it conveys a different kind of strength here by being sung by women known for their powerful vocals.
With a sound that feels like stamping the earth and layered vocals that sweep up everyone around, the entire piece emphasizes sheer power.
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (111–120)
Suntory Pepsi BIG Nama “Both are huge!” versionRiki Choshu, Keiji Mutoh
This commercial features Riki Choshu and Keiji Muto enjoying Pepsi and KFC, with their expressions clearly conveying how delicious it is.
At first, they both look happy, but then each starts to feel dissatisfied when the other’s chicken or Pepsi seems bigger than their own.
In the end, they can’t hold back and point out the unfairness, engaging in a childlike back-and-forth that creates a comedic vibe.
The intensity of their eating and their words showcases their power as pro wrestlers, which highlights the fun even more.
Suntory Pepsi Nex
In visuals that look like something straight out of a B’z music video, Pepsi appears and assertively conveys its refreshing appeal in this commercial.
The shot of pulling a bottle from an ice-filled bucket suggests its coldness, while the smiles of the people drinking it convey its delicious taste.
The song that firmly underscores the powerful sense of refreshment in these visuals is B’z’s “C’mon.” A key point is the incorporation of acoustic elements into the powerful band sound, creating not only heat but also a breezy freshness that feels like a wind blowing through.