A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (111–120)
Suntory Pepsi NEX “Wilderness” Version

This commercial showcases B’z delivering a powerful performance out in the wilderness, simultaneously highlighting Pepsi’s bold, invigorating refreshment.
At first it seems to be a barren wasteland, yet a mirror ball is suspended there, creating a distinctive world that conveys not only strength but also fun.
Among the elements depicted in this imagery, the piece that’s presented to accentuate the band’s forceful presence is B’z’s “Sayōnara Kizudarake no Hibi yo.” Its powerful rock sound evokes an expansive landscape and conveys a positive, forward-driving emotion.
Suntory Pepsi Nex 2010 CommercialL’Arc〜en〜Ciel

This commercial shows L’Arc-en-Ciel performing surrounded by Pepsi bottles, evoking the refreshing sensation of Pepsi.
It highlights their powerful performance through expressions and movement, and by layering it with visuals of fizzing carbonation, it also conveys deliciousness.
The song that accentuates the crisp yet forceful sense of refreshment expressed in the footage is “I Love Rock ’N’ Roll.” Although performed by L’Arc-en-Ciel, the song originally comes from the British rock band The Arrows.
The sound features powerfully resonant low tones, and the layered vocals give listeners a boost of energy.
Its straightforward rock sound inspires a positive, forward-looking feeling.
Suntory Pepsi Nex 2010 CommercialPerfume

This commercial showcases the delicious taste and refreshing feel of Pepsi through Perfume’s stylish dance and bright expressions.
With a structure that repeats similar shots—signature looks and poses—the unique progression further elevates the stylish atmosphere.
The song that underscores this breezy vibe is Lovefool, performed by Perfume, a cover of The Cardigans’ 1996 track.
The repeated phrase before the vocals begin and the gentle singing that follows create a distinctive sense of weightlessness.
It’s a track that conveys fun while maintaining a cool, stylish image.
Suntory Pepsi Nex 2010 CommercialThe Cro-Magnons

This commercial showcases The Cro-Magnons delivering a powerful performance amid a unique landscape where rocks and Pepsi bottles are ruggedly lined up, highlighting Pepsi’s bold, invigorating refreshment.
Even within this mysterious world, they perform just as they always do, conveying a sense of staying true to themselves.
Underscoring the strength of the visuals is The Cro-Magnons’ rendition of “Blitzkrieg Bop.” A cover of The Ramones’ song, its straightforward rock sound and the iconic opening chant convey an outpouring of energy.
Suntory Pepsi Nex 2010 CommercialPorno Graffitti

This commercial features Porno Graffitti delivering a powerful performance surrounded by Pepsi bottles, highlighting a refreshing sensation.
The white and black outfits are a key point, and when paired with the dark color of Pepsi, they create a cool vibe.
The song that further accentuates the strength and stylishness of the visuals is Porno Graffitti’s “Get It On.” It’s a cover of a track by T.
Rex, notable for its straightforward rock sound that conveys not only power but also a sense of fun.
Suntory Pepsi Nex 2010 CommercialKumi Koda

This commercial features Kumi Koda performing while surrounded by Pepsi bottles, showcasing the refreshing taste of Pepsi through her presence.
In a playful twist, the Pepsi bottles start dancing along, creating a fun atmosphere enhanced by Kumi Koda’s expressions.
The song that elevates the light, refreshing, and joyful feel depicted in the visuals is Kumi Koda’s “Got To Be Real.” The original is by Cheryl Lynn, and while it retains the powerful soulfulness of the original, Kumi Koda’s vocals add a stylish lightness to the track.
Suntory Pepsi NEX “Hikaru Utada Christmas” VersionHikaru Utada

It’s a commercial that conveys a sense of cold: Hikaru Utada sings with a Pepsi bottle at her back, set against scenery that looks like it’s snowing.
While the visuals feel chilly, her voice carries warmth, creating a curious atmosphere.
The song that highlights this unique worldview is “Can’t Wait ’Til Christmas,” sung by Hikaru Utada.
It’s a quiet, Christmas-themed track that evokes a gentle heart amid the cold.


