A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Summary of Suntory commercials: Popular beverage ads like BOSS and Kin-Mugi (111–120)
Suntory Pepsi Nex 2010 CommercialKobukuro
This commercial features Kobukuro performing next to a bottle of Pepsi, highlighting its powerful, refreshing zing.
Seeing the duo in black outfits delivering a rock-style performance also gives it a fresh, new feel.
The track that accentuates the video’s powerful energy and crisp exhilaration is Kobukuro’s rendition of “Layla.” The song is originally known as a track by Derek and the Dominos, Eric Clapton’s band.
While Kobukuro is generally associated with a more acoustic image, this song conveys their intent to break new ground with a rock-inspired vibe.
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (121–130)
Suntory Pepsi Nex Zero Pepsi Strong 5.0GV Momotaro Series Episode 0 to Episode 5Shun Oguri, Shuhei Nomura
Many of you probably remember the commercial series aired from 2014 to 2017 in which Shun Oguri played Momotaro, as it became a major talking point at the time.
With visuals and direction that looked straight out of a Hollywood film, it was so stylish that you might not even have realized it was a Pepsi ad.
The BGM used in the commercial is Same Ol’ by the British rock band The Heavy.
Its powerful, heavy guitar riff leaves a strong impression—just hearing the intro can knock you out.
The “Ol’” in the title is an abbreviation of “Old,” so “Same Old” conveys the idea of repeating the same things.
The lyrics wryly depict unchanging, monotonous days, making it a track that can give you a push when you’re dissatisfied with the status quo or want to take on a challenge.
Suntory Pepsi J-Cola ‘Monster Dance Troupe’Sayuri Ishikawa, SUGIZO, KenKen, DJ RENA, Nyangostar
This commercial brings together a star-studded lineup led by Sayuri Ishikawa, with LUNA SEA’s SUGIZO, RIZE’s KenKen, DJ RENA, and Nyangostar.
It’s a PEPSI J-Cola spot featuring an awe-inspiring, festival-like spectacle: dancers marching around a massive float carrying the musicians.
The piece performed in the video is “Hyakki Yagyo.” It’s a track that feels like an arrangement of the Soran Bushi folk song, and above all, Ishikawa’s soaring vocals command an overwhelming presence.
Not to be outdone, SUGIZO’s guitar and KenKen’s bass fire back in kind.
It’s a powerful number whose intensity can only be experienced through a collaboration of such lavish artists.
Suntory -196 “Bravo! Best-Selling! Lemon” Version / “Bravo! Best-Selling! Shine Muscat” VersionAya Ueto, Ryo Nishikido
This commercial features a unique world where Suntory’s -196 is harvested from trees, highlighting its fresh taste and refreshing feel.
In the sweltering heat, Aya Ueto and Ryo Nishikido enjoy freshly picked -196, and their smiles convey how delicious it is.
The ad also depicts a passionate focus on the fruit ingredients through this distinctive world—cutting from the tree with scissors or nurturing with bags over the fruit.
Overall, it’s a bright, freshness-forward piece of imagery.
Suntory Single Malt Whisky Yamazaki “The Road” Version
This commercial is composed of interviews with staff from the Yamazaki Distillery, where Suntory’s Yamazaki whisky is made.
Listening to what’s said in the ad—about the distillery where Yamazaki is produced and the craftsmanship behind the whisky—will undoubtedly spark your interest in Yamazaki.
It’s a compelling commercial precisely because it conveys the voices of the people involved in its production.
Suntory Japanese Craft Gin ROKU “The Taste of ROKU” EditionNaohito Fujiki, Kundo Koyama
This is a commercial where Naohito Fujiki and Kundo Koyama enjoy ROKU and discuss its flavors over drinks.
Beyond its characteristically refreshing gin taste, they also talk about the occasions it suits, which likely helped many liquor lovers imagine, “I’d like to drink it at a time like this.” The calm, composed tone of the ad also conveys ROKU’s premium image.
Suntory -196 “The Secret to a Deliciousness You Can’t Recreate on a Cooking Show”Aya Ueto, Ryo Nishikido
This commercial introduces how Suntory’s -196 is made, presented through a cooking show featuring Aya Ueto and Ryo Nishikido.
As Nishikido attempts to cut a lemon, a large “X” suspended by a drone appears, conveying that processing causes the flavor to escape.
The ad then transitions to the actual manufacturing method, highlighting that instant freezing preserves the original taste.
The comedic contrast is memorable: Nishikido, impressed by the attention to detail yet pointing out that it’s impossible to replicate in ordinary cooking, and Ueto responding with a bright smile.