A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (121–130)
Suntory Jim Beam Black ‘Renewal New Release’ Version
This is a commercial promoting the renewed release of Jim Beam Black, a premium expression within the Jim Beam brand.
The footage depicts moments at a bar where people are enjoying Jim Beam Black, and the gentle smiles on everyone’s faces convey its rich flavor.
As the scene gradually transitions into dancing, it also communicates the rising excitement inspired by the taste.
Suntory CRAFT BOSS World TEA: ‘Alien Jones and the Four Sisters’ EditionTommy Lee Jones, Takako Matsu, Hana Sugisaki, Yumi Kawai, Sairi Ito
In BOSS commercials, Tommy Lee Jones is well-known for appearing as an alien.
In the new Craft BOSS TEA commercial, however, four actresses—Takako Matsu, Hana Sugisaki, Yumi Kawai, and Sairi Ito—appear as aliens.
The four are portrayed as sisters, engaging in a heartwarming conversation.
The background music features Nulbarich’s 2024 track “Words,” a lovely song that reflects on life, set to a gentle, soothing melody.
Suntory Jim Beam: ‘JIM Buddies, the Miraculous Business Trip’Shingo Katori, Yui Narumi, Kousuke Suzuki, Amane Okayama
Here’s a commercial that clearly conveys the idea of casually enjoying drinks with like-minded friends over Jim Beam.
Yui Narumi, who’s on a business trip, turns down a drinking party with a client and chooses to meet her friends instead.
They say company year-end and New Year parties are decreasing, and as the commercial suggests, who you drink with might be very important.
Suntory The Premium Malt’s Kaoru Ale “Premol-ko-chan: Blue Rose” Version Suzu Hirose, Sairi Ito, Joe Odagiri
This is the “Blue Rose” episode from the Premol-ko-chan series, which depicts a world line where the characters have grown into sophisticated adults.
Hanawa-kun, played by Joe Odagiri, gives blue roses to Maruko and Tama-chan, and then the three of them toast and drink The Premium Malt’s together.
It’s a development you’d never imagine in the original, and it gives you a mix of excitement and a slightly restless, fluttery feeling.
Suntory commercial roundup: Popular beverage ads like BOSS and Kin-Mugi (131–140)
Suntory Green Tea Iyemon: ‘Iyemon — Kyoto in Your Heart. Spring.’ EditionNao, Yu Aoki
It’s a commercial that promotes the revamped Suntory Iyemon while also speaking to the charm of its hometown, Kyoto.
It conveys, from multiple angles, what makes Kyoto such an appealing place—for example, a version where Nao dives into Kyoto’s spring and experiences its beauty, and another that depicts a drama starring Nao and Yu Aoki set in Kyoto.
The song that further highlights Kyoto’s gentle spring atmosphere is Haru Yuko’s “Hanasaku Tabiji.” Its calm sound paired with her tender vocals is captivating, evoking the beauty of spring and a sense of positive hope.
Suntory Old
Set against the backdrop of Japan’s rich natural scenery, this is a commercial for Suntory’s whisky, Suntory Old.
Appearing in the CM is screenwriter So Kuramoto, known for works such as “From the North Country” and “Yasuragi no Sato.” In a calm, understated tone, he conveys thoughts like how small humans are within nature, how adults can spend their time freely in the great outdoors, and how, for people, living creatures, and nature to thrive, we must refrain from meddling with nature.
The contrast between the mature, nature-themed visuals and the whisky beautifully elevates everything.
Above all, So Kuramoto sipping whisky is the coolest and most sophisticated of all!
Suntory “LAST MAN” × Suntory Draft Beer: Namba EditionOrin (apple variety)
This is a commercial for Suntory Draft Beer featuring Ourin in character as Nozomi Namba from the drama “LAST MAN: The Blind Investigator.” It depicts how, even on days when work is hectic and tough, having a Suntory Draft Beer helps reset your mood and gives you the energy to tackle tomorrow.
Aren’t there many people who look forward to that after-work drink just like this?