A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kin-Mugi (131–140)
Suntory “Last Man” × Suntory Draft Beer: “Manome & Namba” EditionSatoru Matsuo, Ourin
The collaboration commercial between Suntory Draft Beer and the drama “LAST MAN: The Blind Investigator,” starring Yo Oizumi and Masaharu Fukuyama, is the “Manome & Namba” edition.
It features Detective Manome and hotel butler Mr.
Namba from the show, and it’s put together like a side story to the drama.
Having a beer on a day when work didn’t go well—we can all relate, right?
Suntory Kodawari Sakaba’s Tako-Highball “Den-Tako” VersionMinami Tanaka
This is a commercial that highlights how well Suntory’s “Takohai” pairs with oden, a winter staple.
The way Minami Tanaka savors both—her expression as if she’s soaking in happiness—and the way she enjoys her meal to a rhythmic phrase really convey the uplifting feeling that comes from deliciousness.
Suntory Kodawari Sakaba Tako-Highball “What flavor is it?” versionMinami Tanaka, Tomio Umezawa
Suntory’s Kodawari Sakaba TACO-HI commercial, “What flavor is it?” This version is crafted to spark curiosity about the product’s taste.
The story begins with Minami Tanaka sipping TACO-HI.
When she asks Tomio Umezawa if he’s curious about what it tastes like, he shows interest—but in the end, she never tells him.
Packed with subtle laughs, it features their reactions and bits like pronouncing the company name with flair.
Suntory Kodawari Sakaba Tako Highball “I’m on Team Tako” VersionMinami Tanaka, Tomio Umezawa
In Suntory’s Tako-High commercial “I’m Team Tako,” the familiar faces Minami Tanaka and Tomio Umezawa appear.
The exchange is memorable: Tanaka introduces Tako-High, while Umezawa emphasizes that he’s “been Team Tako all along,” appealing to the fact that he’s been drinking Tako-High for years.
Suntory Kodawari Sakaba Tako-Highball “Flavor, Announcement” Version / “Red Tako-Highball” VersionMinami Tanaka, Tomio Umezawa
In the Tako-Hi commercial, the long-unanswered question—“What does Tako-Hi actually taste like?”—is finally revealed in the ‘Flavor Announcement’ segment.
However, Minami Tanaka and Tomio Umezawa end up disagreeing and arguing, so in the end we still don’t clearly find out what the flavor is…
which just makes you even more curious, right? Meanwhile, in the ‘Red Tako-Hi’ segment, a newly introduced plum-flavored Tako-Hi is featured, and many viewers were likely tempted by the sight of crushing a plum inside the drink.
Suntory Non-Alcoholic Izakaya Lemon Sour × “We Love Saunas” Collaboration: “Bon Appetit, Sauna Meal” Edition, Part 2Misato Shimizu
This is a commercial for Non-Al Sakaba Lemon Sour, centered on “sa-meshi”—short for sauna-meshi, the meal you eat after a sauna.
Featuring Misato Shimizu, who’s also known as a sauna enthusiast, it shows her eating mapo tofu after a sauna session.
And for her drink, she deliberately chooses the non-alcoholic Non-Al Sakaba Lemon Sour.
Seeing her eat and drink so deliciously probably made many people think, “I’m going to hit the sauna tonight and enjoy some sa-meshi!”
Suntory The Premium Malt’s Kaoru Ale “Nine Out of Ten is Nine Out of Ten” Version
This commercial for The Premium Malt’s
At Shinjuku Station, an ad boldly lines up these 90 percent book covers, and at select Kinokuniya and Sanseido bookstores, shelves featuring only 90 percent books are being set up, extending the campaign beyond the TV spot.
By the way, the narration in the commercial is done by Suzu Hirose.