Big Motor’s collection of commercials: Revisiting the clips that made headlines
The Bigmotor commercials you’ve probably seen at least once on TV or online.
Many of you may still remember their catchy phrases and striking visuals.
There are times when you suddenly think, “What was that commercial about again?” and feel like looking it up, right? In this article, we’ll look back at Bigmotor’s commercials and highlight their best moments and the aspects that got people talking.
We’re covering everything from nostalgic spots to the most memorable ones, so go ahead and check them out!
Big Motor’s collection of commercials: Revisiting the clips that made headlines
BigmotorNEW!Masahiko Nishimura
It’s a memorable commercial featuring Masahiko Nishimura saying, “You have to choose the shop before you sell your car,” and “You have to choose the shop before you choose a car.” One version shows a buyback scene where an appraiser bangs on the car and deliberately damages it, then says, “We can’t buy it for a high price,” implying shady tactics.
Big Motor emphasizes that nothing like that happens there and that they’ll buy cars at high prices.
Another version shows a sales scene where, as a man who has decided on a car is about to be guided inside the store, the chosen car breaks down.
This contrasts with unscrupulous dealerships and promotes that Big Motor sells only quality cars at great prices.
The edgy, ironic direction really stood out.
Bigmotor “The Three Mr. Satos” VersionNEW!Ryuta Sato
A woman who’s considering selling her car gets an appraisal from another company’s site, but is offered a price lower than she expected, prompting her to say, “What? No way.” Then three versions of Ryuta Sato appear and recommend Bigmotor, saying, “In that case!” Familiar phrases from the commercials—like “If you’re selling your car, Bigmotor,” and “Big is the best, after all”—come one after another, making for a powerful ad that leaves the impression that Bigmotor is the place for high-priced car buyouts.
BIGMOTOR: “Japan’s No.1 in car purchase volume for 4 consecutive years”NEW!Ryuta Sato
This is a commercial featuring feedback from people who sold their cars to Bigmotor.
Many express surprise at how high the purchase price is, and Ryuta Sato drives the message home with his signature line, “Big is the best.” The CM ends by noting that the company has been No.1 in car purchases in Japan for four consecutive years, firmly reinforcing the image that Bigmotor is the right choice when selling your car.
BIGMOTOR “BIG Sato” EditionNEW!Ryuta Sato
This is a commercial from the BIG Sato series featuring Ryuta Sato appearing in giant form.
Commercials have been produced with themes of purchase appraisals and vehicle inspections, titled “Big Appraisal” and “Big Inspection,” highlighting high-priced buybacks and reliable inspections.
Sato’s friendly character really makes the commercials memorable, doesn’t it?
BIGMOTOR “The Man Who Sees Everything” VersionNEW!Nao Omori
This is one of the series of commercials featuring Nao Omori with a dandy vibe, and this time it’s about vehicle inspections.
Omori coolly says that he can see right through everything—from the service details to the prices—but the boy next to him chimes in, “Me too!” Through this humorous exchange, the ad highlights that Big Motor’s vehicle inspections have clear contents and pricing, so you can trust them with peace of mind.
Bigmotor “Oh! Big!” VersionNEW!Ryuta Sato
It shows a man considering selling his car and his family getting an appraisal at Bigmotor.
It’s memorable how they all hum the familiar jingle, “If you’re selling your car, Bigmotor,” as they head to the dealership.
At the store, Ryuta Sato plays the staff member in charge of the appraisal, emphasizing their confidence in offering high prices.
When the family sees the offered amount, they all give a humorous, American-style reaction, exclaiming, “Oh, big!”
BIGMOTOR “The Unwavering Man” VersionNEW!Nao Omori
The commercial opens with Nao Omori, exuding a rugged vibe, saying, “A man must not waver.” You wonder what he’s talking about, but it turns out he’s actually in the middle of getting his beloved car appraised.
He resolves not to waver, yet because the car holds so many memories, he decides not to sell after all.
However, when the appraisal amount is presented, the price is far higher than he imagined, and he immediately says, “You’ve got a deal!” The story shows even a steadfast man changing his mind, highlighting the company’s confidence in its purchase prices.