Bridgestone commercials: a compilation of ads conveying tire performance and peace of mind.
Among domestic tire manufacturers, Bridgestone boasts an especially large market share.
From affordable tires for kei cars to tires that offer a refined, comfortable ride for sedans and minivans, and even studless winter tires that provide peace of mind on icy roads—its wide lineup and high performance are truly appealing.
You’ve probably often seen Bridgestone commercials while watching TV or YouTube.
In this article, we’ll introduce all the Bridgestone commercials that have aired so far.
They all emphasize superior performance and reliability, so please take your time and enjoy watching them.
Bridgestone commercials: a compilation of ads conveying tire performance and peace of mind.
Bridgestone “FINESSA HB01” Version
The commercial opens with a mother who’s come to pick up her child, worrying about driving in the rain.
But once she starts driving, she’s surprised—and reassured—by how much more stable the car feels than she expected.
Apparently, that’s thanks to FINESSA.
The ad highlights that the tires deliver high performance even on rainy days, gripping through curves and hills without slipping and stopping securely.
Bridgestone “Bridgestone’s Proper Purchase” version
This commercial opens with a striking shot of a tire spinning at the center of the screen and encourages choosing tires to match each person’s needs.
After highlighting how tire performance has improved in recent years, it urges viewers to use the tires that came with their new car as a baseline and select replacements carefully according to their needs.
Because tires are what your life depends on, the ad serves as a prompt to think carefully and make a considered purchase.
Bridgestone: “At the Feet of That Journey” (version)
This commercial shows a family’s journey as they grow, while highlighting how Bridgestone has supported them every step of the way.
It transitions from scenes of traveling in the parents’ car to the mother and child riding their own bicycles, conveying that Bridgestone has always been there at every moment.
The slightly downward perspective is also a key element, expressing the brand’s desire to support people’s steps toward the future from the ground up.
Enhancing the warm tone of the visuals is a song by Oh Shu, which celebrates everyday happiness set to an acoustic sound.
Bridgestone BLIZZAK WZ-1 “Snowfall” Version / “Non-Snowfall” VersionTakuma Sato
This commercial showcases the car itself to highlight that with Blizzak, you can drive powerfully on any road surface.
The way it plows through the snow and then comes to a stop is particularly striking, and that imagery conveys a sense of security that supports the driver.
The song that strongly emphasizes the power of these visuals is Kazuyoshi Saito’s “Wadachi.” With its bold, resonant band sound and a forceful, almost thrown vocal delivery, you can feel the momentum of pushing forward.
Bridgestone “BLIZZAK SUV” version
Among Bridgestone’s winter tires, BLIZZAK, this commercial features the lineup for SUVs.
In recent years, SUVs have become extremely popular, and you often see them around town.
From this commercial, you can sense the desire to let drivers travel winter roads with confidence using winter tires made specifically for SUVs.
BRIDGESTONE is a Worldwide Olympic Partner and a Gold Partner of the Japanese Olympic Committee. “Let’s Go Anywhere – Winter” 30-second version.Haruka Ayase
This is a BRIDGESTONE commercial featuring the Japan women’s national ice hockey team, “Smile Japan,” as the main focus.
Haruka Ayase appears in the role of someone looking up at a street monitor showing the women’s national team.
It’s a short but stirring ad filled with people chasing their dreams and giving their all.
It makes you feel like you want to do your best, too.
