Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
Compilation of Subaru commercials: Ads that highlight outstanding safety performance (1–10)
SUBARU IMPREZA “For Everyone Who Drives” Version
The Impreza “For Everyone Who Rides” edition is a commercial memorable for its catchphrase, “Peace of mind and fun for everyone who rides.” In the ad, various people are shown riding in the car, and each of them smiles warmly as they look at the scenery outside.
It’s a commercial that conveys Subaru’s desire to let people safely enjoy the experience of riding and driving.
SUBARU Crosstrek “Run, Crosstrek” Version
The song used in the commercial for Subaru’s SUV, the Crosstrek, is BUMP OF CHICKEN’s “Tentai Kansoku” (Stargazing).
Released in 2001, it’s one of their early signature tracks, reaching No.
3 on the Oricon Singles Chart, and it was such a hit that it even inspired a TV drama based on the song’s theme.
The version used in Subaru’s commercial is a re-recording from 2022.
The lyrics, which depict a breakup from a unique perspective, are emotionally stirring, and the shimmering sound evokes a starry sky just like the title suggests—a true classic.
SUBARU XV “Free You.” Version
You often hear [Alexandros]’s “Wataridori” as a movie theme song, a commercial jingle, and in many other tie-ins.
Many people probably remember it from Subaru XV’s “Free You.” commercial.
It’s a great song for when your heart is hurting or when you’re working hard toward a goal, and it’s a number that feels like it cheers on someone’s efforts.
When you feel like you’re about to give up, this uplifting song can make you think, “Maybe I can try a little harder.”
SUBARU LegacyKazu Miura
This is a commercial in which Kazuyoshi Miura introduces two special-edition models of the Legacy.
Miura appears in a cool suit, holding a bouquet, enhancing the premium feel and sleekness of the special editions.
The CM, brimming with sophisticated adult appeal, features one of L’Arc~en~Ciel’s signature songs, “Hurry Xmas,” as its background music.
The track pairs a catchy, up-tempo melody with scenes of spending Christmas with someone special.
Highly recommended for those looking for a bright, upbeat Christmas song.
SUBARU「Your story with」#01
It’s a memorable commercial that shares a real-life story about a crash in a Subaru.
The narrator talks about a final family trip before his daughter’s wedding, during which they were rear-ended on a congested highway.
Even though they were hit, everyone was okay—and they credit the Subaru for keeping them safe, with actual crash data presented to support it.
It clearly shows that Subaru builds its cars with safety as the top priority.
SUBARU Forester “Adventure Conquest” Version
This commercial does a great job of showcasing the power of the new Forester.
It features scenes of the car tearing across off-road trails in the great outdoors, and many viewers are surely captivated by its rugged performance.
It’s especially appealing for those who love the outdoors and often head into the mountains.
The catchy, pleasant track playing in the background is an original song created specifically for the commercial, produced by Melody Punch, a production company known for handling many ad tunes.
If you found yourself thinking, “Whose song is this?” you weren’t the only one.
SUBARU 2026 New Year Ekiden Special CM
This commercial powerfully showcases the range of vehicles offered by SUBARU and the unique appeal of each model.
A key point is that it aired during the New Year Ekiden, and the play-by-play used to highlight each vehicle’s strengths is crafted with the relay race in mind.
While the cars pack a variety of features, the focus on differences in driving performance also evokes the spirit of an Ekiden relay.
