Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
Compilation of Subaru commercials: Ads that highlight outstanding safety performance (1–10)
Subaru IMPREZA STI Performance Edition Promotional MovieNEW!
This is a stylish commercial introducing Subaru’s Impreza with a focus on STI performance parts.
Since these parts enhance driving performance, the spot centers on dynamic driving, conveying power clearly through scenes of the car charging up a hill.
The refreshing feel of sprinting under blue skies is another highlight, expressing the stability and comfort that come from its robust strength.
SUBARU IMPREZA “For Everyone Who Drives” Version
The Impreza “For Everyone Who Rides” edition is a commercial memorable for its catchphrase, “Peace of mind and fun for everyone who rides.” In the ad, various people are shown riding in the car, and each of them smiles warmly as they look at the scenery outside.
It’s a commercial that conveys Subaru’s desire to let people safely enjoy the experience of riding and driving.
SUBARU Crosstrek “Run, Crosstrek” Version
The song used in the commercial for Subaru’s SUV, the Crosstrek, is BUMP OF CHICKEN’s “Tentai Kansoku” (Stargazing).
Released in 2001, it’s one of their early signature tracks, reaching No.
3 on the Oricon Singles Chart, and it was such a hit that it even inspired a TV drama based on the song’s theme.
The version used in Subaru’s commercial is a re-recording from 2022.
The lyrics, which depict a breakup from a unique perspective, are emotionally stirring, and the shimmering sound evokes a starry sky just like the title suggests—a true classic.
SUBARU BEV “With Pride in Our Hearts” Edition
This is a commercial announcing the launch of two new BEV models from Subaru.
Alongside narration describing how the team worked on development with pride, the process is shown on screen.
The tagline, “An electric vehicle that’s unmistakably SUBARU,” raises expectations not only for Subaru’s signature commitment to outstanding safety performance, but also for a strong focus on driving dynamics.
Subaru TRAILSEEKER “Wear Your Pride” Edition
This is an introductory commercial for the TRAILSEEKER, positioned in Subaru’s lineup as a BEV.
It shows scenes from the factory production line and the vehicle powering through off-road terrain, while sharing stories from its development.
In the latter half of the commercial, the message “Let’s electrify the world” is delivered.
With such a confident appeal, many viewers may have become interested in this car.
Subaru TRAILSEEKER/SOLTERRA “On snowy days, that’s when SUBARU BEVs shine”
This is a commercial showcasing the snow-driving performance of TRAILSEEKER and SOLTERRA, newly introduced as Subaru’s BEV models.
The sight of the two cars powerfully driving in tandem through snowy roads conveys a strong sense of reliability.
It’s a commercial that not only highlights the appeal of BEVs but also effectively expresses the strengths of both TRAILSEEKER and SOLTERRA.
Subaru LEVORG × WRX S4 TI Sport R-Black Limited II “Promotion Movie” Edition
This is a commercial introducing the STI Sport R-Black Limited II, which appears on two models: the LEVORG and the WRX S4.
The cool visuals of the two cars dashing swiftly are striking, and many car enthusiasts were surely captivated by their distinctive exterior and interior.
It clearly conveys that this is a limited model offering a special feel with its unique color scheme and equipment.