Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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Subaru commercial roundup: Ads highlighting its superior safety performance (41–50)
SUBARU Impreza AnesisSatoshi Tsumabuki
This commercial conveys a sense of comfortable, exhilarating driving through the image of Satoshi Tsumabuki behind the wheel of an Impreza.
It unfolds with a moment in everyday life—a casual curve—that brings to mind the hairpin turn in Monaco, and his expressions clearly communicate the excitement.
Further accentuating the refreshing atmosphere of the car speeding through is Porno Graffitti’s “A New Day.” The band’s signature powerful yet invigorating sound, together with the light, airy vocals layered on top, expresses a genuine sense of exhilaration.
As the title suggests, it’s a song that seems to capture the thrill of moving toward a new day.
SUBARU LeoneHiromi Iwasaki
This commercial conveys the eye-catching, cool performance through the image of Hiromi Iwasaki watching a Subaru Leone speed past.
Because the footage focuses on the Leone in motion, the sense of speed is clearly expressed.
Further emphasizing that stylish atmosphere is Hiromi Iwasaki’s song “Kaleidoscope.” Its uniquely floating sound and cool vocals leave a strong impression, vividly conveying a mature mood and emotions like the hidden passion within the heart.
SUBARU Forester: “Picking Up in a Guerrilla Downpour”
This commercial introduces Subaru Forester’s EyeSight and showcases its powerful performance paired with peace of mind.
Even in conditions where visibility is poor before a sudden downpour, it clearly conveys the trust that safety will be protected in critical moments by showing footage of a collision being avoided.
SUBARU Crosstrek: ‘A Crosstrek with EYE’ (commercial)
In the commercial for Subaru’s SUV, the Crosstrek, titled “With EYE Crosstrek,” it highlights that Subaru’s renowned EyeSight system is equipped.
Speaking of Subaru, its strong appeal lies in the high level of safety made possible by this EyeSight technology.
SUBARU “Kenji” and “Ashley” episodes from SUBARU owners around the world
This is a commercial structured around real accident experiences told by Subaru owners in the United States.
Two people, Kenzie and Ashley, appear and each recounts their accident, interweaving actual dashboard camera footage.
Despite both crashes being severe, they both emphatically say, “We survived because we were in a Subaru.” It’s a commercial that directly conveys the vehicle’s high level of safety.
SUBARU “The Facts of Safety” Version
This commercial introducing the high safety performance of Subaru vehicles is the “Facts of Peace of Mind” edition.
In addition to clearly showing how the cars are prepared for emergencies—through features like EyeSight and a body that can withstand collisions—it also presents accident statistics and highlights awards received for safety performance.
Watching this ad conveys just how confidently you can ride in a Subaru.
SUBARU REX “Let’s go on an adventure with REX” version
Thirty years after the first-generation REX, released in 1972, ended its 20-year history in 1992, it made a comeback in 2022 as a redesigned compact SUV.
The commercial song selected was an original track composed specifically for the ad by composer-arranger Tomonori Hayashibe, with vocals by U.S.-born singer Ayako Kawai.
It’s a high-energy, uptempo tune packed with speed and a luxurious horn section—one of those tracks that instantly makes you want to go for a drive.
