Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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Subaru commercial roundup: Ads highlighting its superior safety performance (41–50)
SUBARU Stella R2UA
This commercial featuring UA is for the R2, a kei car.
It shows UA buying a picture book at a bookstore and then reading it with a child by the riverside.
It highlights that the car is perfect for everyday use like shopping, as well as for short outings.
The BGM in this commercial is “Suna on the Skirt,” sung by UA.
With its steelpan sound and tropical vibe, it’s the kind of song that makes you want to sway along.
SUBARU Stella R2UA
This is an R2 commercial that aired in 2004.
In the first half, we see UA looking out from a balcony; in the second half, she stands with a red R2 against a backdrop of trees in a park.
It’s a simple spot with only UA’s monologue—“I can go anywhere, that’s why I’m here”—and a narration introducing the R2, yet it leaves a strangely memorable impact.
The BGM is her song “Bōga” performed a cappella.
It’s a track with a unique atmosphere that transcends genres, so I recommend listening to the full song.
SUBARU Impreza AnesisSatoshi Tsumabuki
This commercial conveys a sense of comfortable, exhilarating driving through the image of Satoshi Tsumabuki behind the wheel of an Impreza.
It unfolds with a moment in everyday life—a casual curve—that brings to mind the hairpin turn in Monaco, and his expressions clearly communicate the excitement.
Further accentuating the refreshing atmosphere of the car speeding through is Porno Graffitti’s “A New Day.” The band’s signature powerful yet invigorating sound, together with the light, airy vocals layered on top, expresses a genuine sense of exhilaration.
As the title suggests, it’s a song that seems to capture the thrill of moving toward a new day.
SUBARU LeoneHiromi Iwasaki
This commercial conveys the eye-catching, cool performance through the image of Hiromi Iwasaki watching a Subaru Leone speed past.
Because the footage focuses on the Leone in motion, the sense of speed is clearly expressed.
Further emphasizing that stylish atmosphere is Hiromi Iwasaki’s song “Kaleidoscope.” Its uniquely floating sound and cool vocals leave a strong impression, vividly conveying a mature mood and emotions like the hidden passion within the heart.
SUBARU LeoneHiromi Iwasaki
This commercial shows Hiromi Iwasaki driving Subaru’s new Leone, conveying its various onboard features and smooth, comfortable ride.
The closing line, “I love it because it’s gentle,” also underscores the Leone’s sense of security.
The song used to enhance the ad’s refreshing atmosphere is Iwasaki’s “Joyu” (“Actress”).
Its sound is striking for blending calmness with a light touch, and the percussion timbres add a sense of passion.
The lyrics, which portray the life of an actress, evoke an image of strength.
SUBARU Your story with “Proposal” VersionYuki Sakurai
This is a Subaru commercial that aired in 2011.
In this ad, which depicts the scene where the boyfriend proposes to her inside the car, their memories together with this car up to that point are shown in flashbacks, and the two of them savor the joy of getting married.
It reminds us that a car isn’t just a means of transportation, but becomes a part of our memories—making it a heartwarming commercial.
SUBARU Crosstrek: ‘A Crosstrek with EYE’ (commercial)
In the commercial for Subaru’s SUV, the Crosstrek, titled “With EYE Crosstrek,” it highlights that Subaru’s renowned EyeSight system is equipped.
Speaking of Subaru, its strong appeal lies in the high level of safety made possible by this EyeSight technology.