Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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Subaru Commercials Roundup: Ads Showcasing High Safety Performance (21–30)
SUBARU × Ski Association of Japan 50th Anniversary Sponsorship Special CM: “Taking on the Snow”
This is a commercial that depicts Subaru’s 50 years of sponsorship of the Ski Association of Japan while also highlighting the brand’s commitment to tackling snowy conditions.
By intercutting competition footage with scenes of cars driving on snowy roads, it conveys a strong will to keep moving forward.
The way the car firmly grips the snow suggests a sense of stability and reassurance as well.
SUBARU LEVORG Layback: ‘An adventure called freedom’
This is a commercial for the Levorg Layback that positions it as an SUV for grown-ups.
The footage of it sprinting through the great outdoors and the bright expression of the man enjoying both driving and nature convey the Layback’s appeal and the joy of driving.
Many viewers were likely captivated by the tagline delivered at the end of the commercial: “An adventure called freedom.”
Subaru Commercial Compilation: Ads Showcasing High Safety Performance (31–40)
SUBARU EyeSight “For minivans, together with everyone” versionTaichi Kokubun, Tatsuya Yamaguchi
This is a commercial where Tatsuya Yamaguchi and Taichi Kokubun explain the functions of Subaru’s EyeSight system.
Yamaguchi is the one driving, with his family also riding along to experience how EyeSight activates.
The ad shows the car coming to a solid stop just before a collision, using their changing expressions to convey a sense of reassurance.
It also introduces which models the system is equipped on, communicating a broader feeling of safety across the Subaru lineup.
SUBARU Crosstrek S:EHV “FUN” Version
This commercial highlights that the Crosstrek is equipped with a strong hybrid that delivers Subaru’s signature fun-to-drive ride.
It goes all-out to promote the Crosstrek as a car that shatters the old notion that “hybrids get good mileage but aren’t fun to drive.” From nimble winding roads to city streets, the imagery of it powering through with confidence and flair only heightens your anticipation for how it drives.
SUBARU Crosstrek S:EHV “Debut” Version
This commercial straightforwardly showcases how exceptional Subaru’s Crosstrek is, highlighting its powerful performance through both visuals and narration.
Hybrids often get attention only for their fuel efficiency, but this Crosstrek strongly emphasizes that it also delivers robust driving capability.
You can clearly feel its strength as it speeds through a variety of settings, from city streets to the open wilderness.
SUBARU Forester “Adventure Design” Version
This is a commercial for the Forester, which underwent a model change in 2025.
It mainly introduces the exterior with its strikingly sharp look, and through footage of a family driving the Forester, it highlights how perfectly it serves as a companion for adventures in nature.
SUBARU Crosstrek “Introducing the Strong Hybrid” Edition
This is a commercial introducing the appeal of the strong hybrid installed in the Crosstrek.
It strongly emphasizes that the vehicle combines seemingly opposing qualities—power and agility, driving enjoyment and fuel efficiency—and presents it as a car that makes you want to go farther.
It’s a commercial that focuses on the joy of driving, particularly designed to resonate with car enthusiasts.