Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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Subaru Commercials Roundup: Ads Showcasing High Safety Performance (21–30)
SUBARU Your story with “Proposal” VersionYuki Sakurai
This is a Subaru commercial that aired in 2011.
In this ad, which depicts the scene where the boyfriend proposes to her inside the car, their memories together with this car up to that point are shown in flashbacks, and the two of them savor the joy of getting married.
It reminds us that a car isn’t just a means of transportation, but becomes a part of our memories—making it a heartwarming commercial.
SUBARU EyeSight “For minivans, together with everyone” versionTaichi Kokubun, Tatsuya Yamaguchi
This is a commercial where Tatsuya Yamaguchi and Taichi Kokubun explain the functions of Subaru’s EyeSight system.
Yamaguchi is the one driving, with his family also riding along to experience how EyeSight activates.
The ad shows the car coming to a solid stop just before a collision, using their changing expressions to convey a sense of reassurance.
It also introduces which models the system is equipped on, communicating a broader feeling of safety across the Subaru lineup.
Subaru Commercial Compilation: Ads Showcasing High Safety Performance (31–40)
SUBARU Crosstrek S:EHV “FUN” Version
This commercial highlights that the Crosstrek is equipped with a strong hybrid that delivers Subaru’s signature fun-to-drive ride.
It goes all-out to promote the Crosstrek as a car that shatters the old notion that “hybrids get good mileage but aren’t fun to drive.” From nimble winding roads to city streets, the imagery of it powering through with confidence and flair only heightens your anticipation for how it drives.
SUBARU Crosstrek S:EHV “Debut” Version
This commercial straightforwardly showcases how exceptional Subaru’s Crosstrek is, highlighting its powerful performance through both visuals and narration.
Hybrids often get attention only for their fuel efficiency, but this Crosstrek strongly emphasizes that it also delivers robust driving capability.
You can clearly feel its strength as it speeds through a variety of settings, from city streets to the open wilderness.
SUBARU Crosstrek “Introducing the Strong Hybrid” Edition
This is a commercial introducing the appeal of the strong hybrid installed in the Crosstrek.
It strongly emphasizes that the vehicle combines seemingly opposing qualities—power and agility, driving enjoyment and fuel efficiency—and presents it as a car that makes you want to go farther.
It’s a commercial that focuses on the joy of driving, particularly designed to resonate with car enthusiasts.
SUBARU VIVIO
This is a commercial for the VIVIO, which was sold in the 1990s and still enjoys strong popularity among some car enthusiasts.
While three-cylinder engines are common for kei cars, this model features a four-cylinder engine, as highlighted in the ad.
Despite that uncommon specification, the commercial emphasizes everyday practicality by showing a woman using the VIVIO for shopping, showcasing its nimbleness and convenience for daily use.
To underscore that approachable feel, the ad uses CHAGE and ASKA’s “No no darlin’.” The song’s moody, sweet vocals and accompaniment, along with lyrics that express affection for a loved one, leave a strong impression—it’s a track you can’t help but become absorbed in.
SUBARU VIVIO
This is a 1994 commercial for Subaru’s kei car, the VIVIO.
The purple body color—something you’d hardly believe was a factory option and unimaginable today—is super cute and catchy, isn’t it? The VIVIO has a sporty image and enjoys lasting popularity among car enthusiasts, but this ad highlights its compact size, nimble handling, and generous cargo capacity.
For the background music, they again used a song by CHAGE and ASKA, as in past VIVIO commercials.
It’s a track carrying a message to children, with a near–a cappella arrangement that’s both beautiful and powerful.