Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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Subaru Commercials Roundup: Ads Showcasing High Safety Performance (21–30)
SUBARU “believe.” version
The gentle, laid-back song featured in Subaru’s “believe.” commercial is “My Way” by the famous American jazz singer Frank Sinatra.
It’s a well-known number that has been covered by world-renowned artists such as Elvis Presley and Sid Vicious.
In Japan, it has also been covered with Japanese lyrics by artists like Kiyohiko Ozaki and Keiko Fuji.
The song portrays the protagonist, aware that the end of life is near, reflecting that “though many things happened, it was a good life lived true to myself.” Listening closely to the song while watching the commercial may leave you feeling that driving a Subaru could help you lead a wonderful life that’s true to who you are.
Set off on a new journey with the SUBARU Levorg: “Driving” Edition
When you think of songs used in car commercials, you picture a car dashing through majestic scenery, paired with music that fits perfectly, right? This song, Kobukuro’s “Kimi to Iu Na no Tsubasa” (“Wings Named You”), matches that image exactly—a refreshing track that pairs beautifully with nature and grand landscapes.
The lyrics evoke the seasons and touch on elements like the sky and wind, which totally explains its breezy feel.
At the same time, it’s also a gutsy song that gives you the strength to overcome hardships.
SUBARU FORESTER “Meteor Shower” Version
Stargazer is a love song by Spitz, released in 2004.
Many people may know it as the theme song for Ainori.
Following Nagisa and Hibiscus, it was also used in a commercial for the Forester.
Its melodious, beautiful band sound feels like a shooting star might sparkle across the sky.
The lyrics, which earnestly portray the ache of love, make you think of someone dear and deepen the longing for those everyday, dreamlike moments.
It’s perfect for a drive, too! Masamune’s clear, translucent vocals somehow make your heart feel lighter.
SUBARU IMPREZA SPORTS “Happiness” Version
Originally, this was a summer song selected as the All-Japan Okinawa campaign song.
It was later used as the commercial song for SUBARU’s Impreza Sport in 2014 and 2015.
In an interview, the artist said, “This song is meant to showcase the part of my voice that extends most beautifully,” making it a perfect match for a summer drive!
SUBARU Stella R2 2007Asami Mizukawa
“Senkou Shoujo,” which was used in the Stella R2 commercial, is a song by Tokyo Jihen—a band acclaimed by connoisseurs for their refined musicianship and Shiina Ringo’s literary lyrics.
Released in 2007 and later included on the album Sports, the track was reportedly inspired by composer Seiji Kameda’s glimpse of a young girl that led him to imagine her future.
It conveys the beauty and importance of living in the present.
The song offers a warmth that accompanies the joys, sorrows, anger, and hardships of everyday life, while also possessing a charm that feels driven by a sudden impulse.
SUBARU「Your story with」#01
It’s a memorable commercial that shares a real-life story about a crash in a Subaru.
The narrator talks about a final family trip before his daughter’s wedding, during which they were rear-ended on a congested highway.
Even though they were hit, everyone was okay—and they credit the Subaru for keeping them safe, with actual crash data presented to support it.
It clearly shows that Subaru builds its cars with safety as the top priority.
SUBARU ‘SUBARU Track and Field Team: Taking on the New Year Ekiden’
This commercial highlights the SUBARU track and field team as they take on the New Year Ekiden, expressing their spirit of challenge and the exhilarating feeling of charging forward.
As it features SUBARU’s athletics team, it cleverly parallels the athletes with the car itself, further emphasizing their powerful stride.
The scenes of the runners sprinting toward the distant horizon also convey the relentless effort of pushing toward a result.
