Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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Compilation of Subaru commercials: Ads that highlight outstanding safety performance (1–10)
SUBARU XV “Free You.” Version
You often hear [Alexandros]’s “Wataridori” as a movie theme song, a commercial jingle, and in many other tie-ins.
Many people probably remember it from Subaru XV’s “Free You.” commercial.
It’s a great song for when your heart is hurting or when you’re working hard toward a goal, and it’s a number that feels like it cheers on someone’s efforts.
When you feel like you’re about to give up, this uplifting song can make you think, “Maybe I can try a little harder.”
SUBARU LegacyKazu Miura
This is a commercial in which Kazuyoshi Miura introduces two special-edition models of the Legacy.
Miura appears in a cool suit, holding a bouquet, enhancing the premium feel and sleekness of the special editions.
The CM, brimming with sophisticated adult appeal, features one of L’Arc~en~Ciel’s signature songs, “Hurry Xmas,” as its background music.
The track pairs a catchy, up-tempo melody with scenes of spending Christmas with someone special.
Highly recommended for those looking for a bright, upbeat Christmas song.
SUBARU FORESTER ‘A Reliable Partner.’ Version
It has that quintessential Kuwata sparkle in the intro and the rhythmic lilt that now feels reassuring—so pleasant to the ear.
It’s one of the advance-release tracks from his 2021 EP, “Gohan Miso Soup Nori Otsukemono Tamagoyaki feat.
Umeboshi,” created around the theme of Kuwata’s idea of the “ultimate menu.” The song also tied in as the CM track for SUBARU’s new Forester.
Its fresh, liberating atmosphere fits the commercial perfectly, and the lyrics—depicting Japanese omotenashi, with a welcoming spirit that feels like someone saying, “Come on in”—lift a tired heart and fill you with brightness.
Compilation of Subaru commercials: ads highlighting their high safety performance (11–20)
SUBARU LEVORG “ONE DAY” Version
If you hear the chorus, you’ll go, “Oh, that song from the commercial!”—GLAY’s “Into the Wild.” This track, which was used in Subaru’s LEVORG “ONEDAY” commercial, likely made many people think for a moment, “Wait, is this really a GLAY song?” The song is included on GLAY’s 25th-anniversary best-of album, “REVIEW II ~BEST OF GLAY~,” released in 2020.
With its somewhat exotic and bewitching melody, it’s a track that represents a new frontier for GLAY.
SUBARU XV: ‘XV BASE — Live as You Like’ Version
“Kaze ni Natte” by [Alexandros], which serves as the CM song for Subaru XV’s “XV BASE” commercial.
From the title alone, it’s a perfect track for a car commercial that exudes a sense of speed.
Speaking of the Subaru XV, many will remember that [Alexandros]’s “Wataridori” has also been used as its CM song since 2018.
If you’re someone who’s usually busy with work or daily life, this song will surely make you want to go for a drive—and leave you feeling refreshed.
By the time it ends, you’ll be filled with a crisp, exhilarating sense of release.
SUBARU New FORESTER “Surfing” Version
Nagisa, Spitz’s 14th single, was released in 1996.
The song was used in Subaru Forester’s “Surfing” commercial.
As the title suggests, it pairs perfectly with the ocean, and it’s one of Spitz’s most popular tracks.
Kusano’s gentle vocals—while soft—have that distinct Spitz bite that pierces through.
It’s perfect for laid-back listening, yet if you really sit with it, it’s also a track that lets you rediscover what makes Spitz so great.
SUBARU New SAFETY EyeSight “People in the City” Version
Kazumasa Oda’s “wonderful life,” released in 2016, was written specifically as a song for a Subaru commercial.
Speaking of Kazumasa Oda, he’s an artist who has sent countless masterpieces out into the night—his melodies, lyrics, and vocals are all truly one of a kind.
This song, too, conveys his distinctive presence: gentle, yet striking straight to the heart.
Though the lyrics are very simple, it’s a track you’ll want to listen to over and over again—one that feels cleansing to the soul.