Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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- A compilation of Nissan commercials: cool ads that showcase their technological prowess.
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Compilation of Subaru commercials: ads highlighting their high safety performance (11–20)
SUBARU Legacy Outback “Final Chapter” Edition
This is the commercial titled “Final Chapter,” announcing that production of the current-generation Legacy Outback will end.
The Legacy series debuted in 1989, and the Legacy Outback has been on sale since 2004.
The commercial features a lineup of Legacy models through the years, including the 30th Anniversary Edition sold in 2024.
For those who once drove a Legacy, as well as those who still own one, it’s likely a deeply moving ad.
Enhancing that poignant atmosphere is the Glenn Miller Orchestra’s classic ‘Moonlight Serenade.’ The piece is arranged with beautifully rendered piano and strings, giving it an even more elegant impression than the original.
SUBARU IMPREZA “A Car You Can Truly Rely On” Version
There are many signature songs by DREAMS COME TRUE, but you can’t leave out “LOVE LOVE LOVE.” Released in 1995 as their 18th single, it was also the theme song for the hit TV drama “Say You Love Me,” starring Etsushi Toyokawa and Takako Tokiwa, and it became a hit alongside the show.
With its very simple, straightforward lyrics and a style that doesn’t say too much, it’s loved as a tear-jerking love song that resonates with almost anyone who’s experienced romance.
SUBARU Stella R2Erika Sawajiri
This is the debut single released under the name ERIKA by Erika Sawajiri.
The song reached number one on the Oricon Weekly Singles Chart, and although it was a collaboration, she also contributed to the lyrics.
It was used as the commercial song for the R2 and Stella ads in which Erika Sawajiri appeared, playing a different persona.
SUBARU “believe.” version
The gentle, laid-back song featured in Subaru’s “believe.” commercial is “My Way” by the famous American jazz singer Frank Sinatra.
It’s a well-known number that has been covered by world-renowned artists such as Elvis Presley and Sid Vicious.
In Japan, it has also been covered with Japanese lyrics by artists like Kiyohiko Ozaki and Keiko Fuji.
The song portrays the protagonist, aware that the end of life is near, reflecting that “though many things happened, it was a good life lived true to myself.” Listening closely to the song while watching the commercial may leave you feeling that driving a Subaru could help you lead a wonderful life that’s true to who you are.
SUBARU Stella R2 2007Asami Mizukawa
“Senkou Shoujo,” which was used in the Stella R2 commercial, is a song by Tokyo Jihen—a band acclaimed by connoisseurs for their refined musicianship and Shiina Ringo’s literary lyrics.
Released in 2007 and later included on the album Sports, the track was reportedly inspired by composer Seiji Kameda’s glimpse of a young girl that led him to imagine her future.
It conveys the beauty and importance of living in the present.
The song offers a warmth that accompanies the joys, sorrows, anger, and hardships of everyday life, while also possessing a charm that feels driven by a sudden impulse.
SUBARU ‘SUBARU Track and Field Team: Taking on the New Year Ekiden’
This commercial highlights the SUBARU track and field team as they take on the New Year Ekiden, expressing their spirit of challenge and the exhilarating feeling of charging forward.
As it features SUBARU’s athletics team, it cleverly parallels the athletes with the car itself, further emphasizing their powerful stride.
The scenes of the runners sprinting toward the distant horizon also convey the relentless effort of pushing toward a result.
Subaru Commercials Roundup: Ads Showcasing High Safety Performance (21–30)
SUBARU XV “Curiosity” Version
GReeeeN’s major-label debut single, “Michi” (“Road”).
It’s a timeless classic that has been loved ever since their debut.
Chosen for the SUBARU XV commercial as a song that cheers on people who keep their curiosity alive into adulthood and those who strive to live actively.
Overall it has a catchy feel, but the key change in the final chorus and the striking piano make it a moving track.
