Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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Subaru commercial roundup: Ads highlighting its superior safety performance (41–50)
SUBARU Forester: “Picking Up in a Guerrilla Downpour”
This commercial introduces Subaru Forester’s EyeSight and showcases its powerful performance paired with peace of mind.
Even in conditions where visibility is poor before a sudden downpour, it clearly conveys the trust that safety will be protected in critical moments by showing footage of a collision being avoided.
Subaru Commercial Compilation: Commercials Showcasing High Safety Performance (51–60)
SUBARU “Kenji” and “Ashley” episodes from SUBARU owners around the world
This is a commercial structured around real accident experiences told by Subaru owners in the United States.
Two people, Kenzie and Ashley, appear and each recounts their accident, interweaving actual dashboard camera footage.
Despite both crashes being severe, they both emphatically say, “We survived because we were in a Subaru.” It’s a commercial that directly conveys the vehicle’s high level of safety.
SUBARU “The Facts of Safety” Version
This commercial introducing the high safety performance of Subaru vehicles is the “Facts of Peace of Mind” edition.
In addition to clearly showing how the cars are prepared for emergencies—through features like EyeSight and a body that can withstand collisions—it also presents accident statistics and highlights awards received for safety performance.
Watching this ad conveys just how confidently you can ride in a Subaru.
SUBARU REX “Let’s go on an adventure with REX” version
Thirty years after the first-generation REX, released in 1972, ended its 20-year history in 1992, it made a comeback in 2022 as a redesigned compact SUV.
The commercial song selected was an original track composed specifically for the ad by composer-arranger Tomonori Hayashibe, with vocals by U.S.-born singer Ayako Kawai.
It’s a high-energy, uptempo tune packed with speed and a luxurious horn section—one of those tracks that instantly makes you want to go for a drive.
SUBARU ‘Risking One’s Life’ Version
In Subaru’s commercial that also drew attention for featuring the young actress Ms.
Tsubaki, an original piece with striking piano and strings is used.
The ad highlights the superior safety performance that Subaru cars are proud of, and it became a hot topic among many viewers as “simple yet clearly conveying Subaru’s strengths.” The music, which creates both tension and reassurance in this masterpiece-worthy commercial, was composed by Kazuoe Suma, a composer and violinist.
It’s a beautifully crafted piece that skillfully varies its pace to suit each scene—from the peaceful atmosphere depicting cherished everyday life to the reassuring melodies in the scenes conveying the tension of an accident and the vehicle’s safety.
SUBARU Impreza
This is the 34th single by CHAGE and ASKA, released in 1993.
It was a re-cut single from the album “RED HILL,” and was used in a SUBARU Impreza commercial.
It is also known for being used as the ending theme for the Fuji TV drama special “If You Look Back, He’s There.”
SUBARU LegacyKazu Miura
Released in 2007, it is L’Arc〜en〜Ciel’s 31st single and was used as the theme song for a Legacy commercial featuring soccer player Kazuyoshi Miura.
It’s a beautiful, medium-tempo track that showcases Hyde’s clear, soaring vocals.