Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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Subaru Commercial Compilation: Ads Showcasing High Safety Performance (31–40)
SUBARU VIVIO
This is a commercial for the kei car VIVIO that was sold in the 1990s.
In this ad, the VIVIO RX-R—known for its impressive sporty specs, featuring 4WD and a supercharger—is introduced, and it shows the RX-R swiftly overtaking a car driven by a woman.
Surprisingly, the sporty visuals are set to a ballad by CHAGE and ASKA.
Titled “WALK,” the song was originally released under the name Chage & Asuka in 1989, and then re-released under CHAGE and ASKA in 1992, the year the commercial aired.
Reading the lyrics, which express earnest feelings for a beloved woman, might remind you of a passionate romance you once experienced.
SUBARU VIVIO
This commercial conveys the excitement of both the event and the act of driving by showing someone behind the wheel of a Subaru VIVIO as they go about their Christmas shopping.
The scene of parking in a tight spot is memorable, highlighting the comfort that only a compact car can offer.
The song that further accentuates the excitement depicted in the footage is CHAGE and ASKA’s “Merry X’mas to the World.” With its gentle, Christmas-evoking sound and vocals, the layered singing also evokes a sense of human connection.
SUBARU VIVIO
This is a commercial that conveys the comfort and reassurance of Subaru’s VIVIO, tailored to each person’s preferences.
It unfolds with someone sneaking out of school to go drive the VIVIO, and their expression clearly conveys the excitement of getting behind the wheel.
The song that highlights the refreshing drive depicted in the footage is CHAGE and ASKA’s “Weather Forecast Lover.” Both the sound and the vocals create a bright, expansive atmosphere as if the scenery is opening up, strongly expressing the rising sense of exhilaration.
SUBARU 50th Anniversary “Fantastic Moments” Edition
This commercial depicts everyday scenes with Subaru cars, highlighting their comfortable ride and sense of security.
It uses gentle, warm visuals to express the joy of driving and the idea that Subaru is perfect for people who enjoy their daily lives.
The song that further emphasizes the calm atmosphere of the footage is MONKEY MAJIK’s “Together.” The piano and acoustic guitar tones are striking, and combined with the conversational style of the vocals, they convey a sense of warmth.
Overall, it’s a track that evokes kindness and human connection.
SUBARU DEX “Debut” VersionYuri Ebihara
In this commercial, as Yuri Ebihara shows off stylish moves, Subaru’s DEX appears, highlighting its coolness.
Because the cool vibe is expressed with her entire body, the ad conveys not only the compact DEX’s cuteness but also its strength.
Further emphasizing the cool atmosphere of the visuals is MiChi’s “One Of A Kind.” The guitar tones resonate strikingly, and the slower tempo all the more effectively communicates a sense of power.
The forceful vocals, delivered almost like being thrown at you over the powerful sound, also convey strong confidence.
Subaru commercial roundup: Ads highlighting its superior safety performance (41–50)
SUBARU Stella R2UA
This commercial featuring UA is for the R2, a kei car.
It shows UA buying a picture book at a bookstore and then reading it with a child by the riverside.
It highlights that the car is perfect for everyday use like shopping, as well as for short outings.
The BGM in this commercial is “Suna on the Skirt,” sung by UA.
With its steelpan sound and tropical vibe, it’s the kind of song that makes you want to sway along.
SUBARU Stella R2UA
This is an R2 commercial that aired in 2004.
In the first half, we see UA looking out from a balcony; in the second half, she stands with a red R2 against a backdrop of trees in a park.
It’s a simple spot with only UA’s monologue—“I can go anywhere, that’s why I’m here”—and a narration introducing the R2, yet it leaves a strangely memorable impact.
The BGM is her song “Bōga” performed a cappella.
It’s a track with a unique atmosphere that transcends genres, so I recommend listening to the full song.