Subaru commercials roundup: ads highlighting their high safety performance
Subaru is appealing for its manufacturer-unique, high-level safety performance.
There are commercials that showcase its advanced technology and safety in various styles—some are story-driven, while others feature celebrities taking test drives and sharing their genuine impressions on camera.
In this article, we’ll introduce a wide range of those Subaru commercials all at once.
We’ll pick selections both old and new, and also cover the cast and background music.
Please take a look at these commercials that convey Subaru’s serious commitment to achieving zero fatal traffic accidents.
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Subaru Commercial Compilation: Ads Showcasing High Safety Performance (31–40)
SUBARU VIVIO
This is a commercial for the VIVIO, which was sold in the 1990s and still enjoys strong popularity among some car enthusiasts.
While three-cylinder engines are common for kei cars, this model features a four-cylinder engine, as highlighted in the ad.
Despite that uncommon specification, the commercial emphasizes everyday practicality by showing a woman using the VIVIO for shopping, showcasing its nimbleness and convenience for daily use.
To underscore that approachable feel, the ad uses CHAGE and ASKA’s “No no darlin’.” The song’s moody, sweet vocals and accompaniment, along with lyrics that express affection for a loved one, leave a strong impression—it’s a track you can’t help but become absorbed in.
SUBARU VIVIO
This is a 1994 commercial for Subaru’s kei car, the VIVIO.
The purple body color—something you’d hardly believe was a factory option and unimaginable today—is super cute and catchy, isn’t it? The VIVIO has a sporty image and enjoys lasting popularity among car enthusiasts, but this ad highlights its compact size, nimble handling, and generous cargo capacity.
For the background music, they again used a song by CHAGE and ASKA, as in past VIVIO commercials.
It’s a track carrying a message to children, with a near–a cappella arrangement that’s both beautiful and powerful.
SUBARU VIVIO
This is a commercial for the kei car VIVIO that was sold in the 1990s.
In this ad, the VIVIO RX-R—known for its impressive sporty specs, featuring 4WD and a supercharger—is introduced, and it shows the RX-R swiftly overtaking a car driven by a woman.
Surprisingly, the sporty visuals are set to a ballad by CHAGE and ASKA.
Titled “WALK,” the song was originally released under the name Chage & Asuka in 1989, and then re-released under CHAGE and ASKA in 1992, the year the commercial aired.
Reading the lyrics, which express earnest feelings for a beloved woman, might remind you of a passionate romance you once experienced.
SUBARU VIVIO
This commercial conveys the excitement of both the event and the act of driving by showing someone behind the wheel of a Subaru VIVIO as they go about their Christmas shopping.
The scene of parking in a tight spot is memorable, highlighting the comfort that only a compact car can offer.
The song that further accentuates the excitement depicted in the footage is CHAGE and ASKA’s “Merry X’mas to the World.” With its gentle, Christmas-evoking sound and vocals, the layered singing also evokes a sense of human connection.
SUBARU VIVIO
This is a commercial that conveys the comfort and reassurance of Subaru’s VIVIO, tailored to each person’s preferences.
It unfolds with someone sneaking out of school to go drive the VIVIO, and their expression clearly conveys the excitement of getting behind the wheel.
The song that highlights the refreshing drive depicted in the footage is CHAGE and ASKA’s “Weather Forecast Lover.” Both the sound and the vocals create a bright, expansive atmosphere as if the scenery is opening up, strongly expressing the rising sense of exhilaration.
Subaru commercial roundup: Ads highlighting its superior safety performance (41–50)
SUBARU 50th Anniversary “Fantastic Moments” Edition
This commercial depicts everyday scenes with Subaru cars, highlighting their comfortable ride and sense of security.
It uses gentle, warm visuals to express the joy of driving and the idea that Subaru is perfect for people who enjoy their daily lives.
The song that further emphasizes the calm atmosphere of the footage is MONKEY MAJIK’s “Together.” The piano and acoustic guitar tones are striking, and combined with the conversational style of the vocals, they convey a sense of warmth.
Overall, it’s a track that evokes kindness and human connection.
SUBARU DEX “Debut” VersionYuri Ebihara
In this commercial, as Yuri Ebihara shows off stylish moves, Subaru’s DEX appears, highlighting its coolness.
Because the cool vibe is expressed with her entire body, the ad conveys not only the compact DEX’s cuteness but also its strength.
Further emphasizing the cool atmosphere of the visuals is MiChi’s “One Of A Kind.” The guitar tones resonate strikingly, and the slower tempo all the more effectively communicates a sense of power.
The forceful vocals, delivered almost like being thrown at you over the powerful sound, also convey strong confidence.