Compilation of commercials from Megane Ichiba. Commercials promoting a secure, worry-free eyeglass life.
Because Megane Ichiba, a leading eyeglass retailer, operates nationwide, you’ve probably seen one of their stores near your home.
If you wear glasses, you may even have purchased a pair at Megane Ichiba yourself.
Megane Ichiba has aired many commercials to date, announcing new models, sales, and campaigns to support a comfortable eyeglass-wearing lifestyle.
Many of these ads have featured popular actors and actresses, drawing considerable attention.
In this article, we’ll introduce all of Megane Ichiba’s commercials that have aired so far, so please take this opportunity to take a closer look.
Compilation of Megane Ichiba commercials. Commercials promoting a安心のメガネライフ (a安心のメガネライフ) (1–10)
Megane Ichiba New Year Sale 2023 “10,000 Yen” VersionNEW!Fumino Kimura
This is a commercial aired in 2023 announcing Megane Ichiba’s New Year’s sale.
Fumino Kimura, dressed in a furisode, explains a campaign where one out of every 3,000 people wins 10,000 yen, and children dressed as rabbits echo her words.
It’s irresistibly cute and leaves a lasting impression after just one viewing.
Megane Ichiba Nosefree “Seesaw” VersionNEW!Fumino Kimura, Tortoise Matsumoto
The commercial introducing Megane Ichiba’s nosefree features Fumino Kimura and Tortoise Matsumoto.
Nosefree is designed with a focus on balance, and it’s touted to reduce the burden on the nose by 20%, making it less likely to leave marks.
This selling point is illustrated by the two riding a seesaw, and the charming touch of a dog holding the key to balance makes the presentation especially memorable.
Megane Ichiba New Year Sale 2026: “Cat-Horse Daruma Dance” Edition
This commercial introduces Megane Ichiba’s value-packed New Year sale, showcasing how fun the campaign is through a character.
The star is a cat character wearing a horse—symbolizing the zodiac animal for 2026—who presents the campaign with a light, lively dance.
From the character rushing toward the viewer to the expansive vistas of outer space, the dynamic visuals convey a strong sense of exhilaration.
Megane Ichiba Mega-Value Thanksgiving Festival 2025: “Gift Cat” Edition
This commercial promotes a great sale celebrating the 20th anniversary of the eyeglasses market, conveyed with a festive vibe.
Tied to the 20-year milestone, glasses are discounted by up to 20%, encouraging customers to take this opportunity to buy a new pair.
A cat character delivers the message with lively energy, and cat meows are used in the BGM to create a friendly, approachable feel.
Megane Ichiba “Karalen Debut” EditionRiho Yoshioka
Color lenses have become widely popular as fashion items.
In this commercial for the eyeglasses market, Riho Yoshioka shows how you can create your favorite pair by combining the frames and lenses you like.
It also appeals to first-time users by suggesting they might make new discoveries by giving it a try, and highlights that the lenses offer UV protection.
Megane Ichiba: “Stress-Free Progressive Lenses” EditionRiho Yoshioka
This commercial lightly appeals to the ongoing evolution of progressive lenses in the eyewear market and how they’ve become stress-free.
Riho Yoshioka introduces the glasses, followed by users sharing their impressions, and their words of amazement convey the high quality.
The fact that she presents them with a smile also clearly suggests that they make everyday life more comfortable.
Megane Ichiba “Stress-Free Lenses” EditionRiho Yoshioka
This is a commercial introducing Megane Ichiba’s original progressive lenses, the Stress-Free Lenses.
Riho Yoshioka, the CM’s featured personality, appears, highlighting how the lenses provide a natural view even when shifting your gaze.
The ad thoroughly showcases the product’s selling points, including the lineup and the fact that they can be purchased with no additional charge.