Bourbon commercials: A collection of familiar snack ads
Bourbon sells many familiar snacks for many people, such as Alfort, Lumonde, and the Petit series.
Chances are you also have a few favorite snacks among Bourbon’s product lineup.
In this article, we’ll showcase a whole range of Bourbon commercials featuring their many appealing treats.
You’ll find not only the classics you’ve enjoyed for years but also commercials for new products, so take this opportunity to watch plenty of their ads.
Bourbon commercials: A collection of familiar snack ads
Bourbon Biscuit Hero Fuku: “The Power of Biscuits” / “The Hope of Biscuits”NEW!Fuku Suzuki
It’s a memorable commercial featuring Fuku Suzuki appearing as Biscuit Hero Fuku.
In the footage, Suzuki shows up dressed like the hero of a sentai series and, in time with the song, introduces one Bourbon snack after another.
It’s the kind of ad that makes you blurt out, “Ah, I love this one!”—so exciting you end up watching all the way to the end.
Bourbon Petit Series “Best Moments” AdTetsurō Degawa, Mei Hata
It depicts people spending some me-time at the end of the day while enjoying the Puchi series.
There are two versions of the commercial: one featuring Tetsurou Degawa and another featuring Mei Hata.
Both of them wear excited expressions, as if they’ve been looking forward to this moment, making you want to treat yourself to a snack as a reward for getting through the day—just like they do.
Bourbon Rich Chocolate Brownie “Chocolate Mouth” VersionAmi Toma
When Ami Toma takes a bite of the rich chocolate brownie, three tiny Amis appear.
Each one introduces the appeal of the rich chocolate brownie, but the chocolate is apparently so delicious that they can only say “choco.” It’s a memorable commercial that clearly conveys just how much they’re pushing chocolate.
Bourbon Lumonde “Lumonde Party” versionTomoya Nakamura, Ryubi Miyase
This commercial announces that Lumonde has reached its 50th anniversary and depicts the scene of the Lumonde 50th anniversary party.
Tomoya Nakamura takes the lead as the host of the party, with Ryuya Miyase appearing as his assistant.
The commercial highlights the unchanging delicious taste even after 50 years, while also conveying gratitude to the consumers who have loved the product for so many years.
Bourbon Rich Chocolate Brownie ‘May Your Dreams Come True’ EditionFumiya Takahashi, Ami Toma
This is a commercial for Rich Chocolate Brownies featuring Ami Toma and Fumiya Takahashi playing senior and junior roles.
Takahashi is preparing for entrance exams, and Toma wholeheartedly supports him, wishing, “I hope senpai passes.” Then Takahashi appears, and the ad concludes with the two of them eating the rich chocolate brownies together.
Toma’s feelings for Takahashi come through clearly, and I think many viewers felt their hearts flutter while watching.
Bourbon Fettuccine Gummy “15th Anniversary High School FES in Kashiwazaki” VersionAtarashii Gakko no Leaders
This is a Fettuccine Gummi commercial featuring a performance captured on film by ATARASHII GAKKO! and high school students from Kashiwazaki City.
The students collaborating with ATARASHII GAKKO! through brass band performances and dance look absolutely radiant.
The song featured in the commercial is “One Heart,” released in March 2025.
With lyrics that encourage you to keep following the path you believe in, it’s a straightforward, empowering cheer song.
Bourbon Alfort Mini Chocolate “I am Alfort Party” VersionEiji Akaso
Omoinotake’s “Innocent Blue” is a song that gained attention after being featured in a commercial for Bourbon’s Alfort.
Its buoyant rhythm and light, lively sound are striking, conveying a cheerful, fun atmosphere.
The lyrics seem to depict interactions with someone important, expressing a sense of elation through the feeling of hearts connecting.
In the commercial, Eiji Akaso appears as a member of the “Alfor-tō” (Alfort Party), spreading the appeal of Alfort to those around him, and the scenes of everyone eating Alfort together also convey a sense of fun.
