Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
Speaking of Glico, in addition to snacks like Pocky and Papico, the company handles a wide range of primarily food-related products, including yogurt, beverages, and supplements.
Glico offers many products that people pick up in their daily lives, and you probably often see their commercials on TV.
In this article, we’ll introduce a whole lineup of these familiar Glico commercials.
Recently, there’s also been a lot of attention on their star-studded casts, featuring the likes of Haruka Ayase, Yuriko Yoshitaka, Kasumi Arimura, and Hiroshi Tamaki.
Take this opportunity to take a closer look.
Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages (1–10).
Glico Cafe au Lait “Take a Break: Deep Relaxation” AdNEW!Emi Takei
Emi Takei is powering through her work while teleworking.
As she works, she cries out in her mind, “On busy days, my brain craves it!” and during breaks she reaches for Glico’s Cafe au Lait.
Soothed by its gentle sweetness, she relaxes and gets back to work.
It really conveys how perfect this drink is for a refresh!
Glico Pocky ‘Discover Pocky’ VersionAyana Shiromoto
This commercial shows Ayana Shiromoto in a library, reading a book about the care that goes into making the chocolate used for Pocky.
Learning that the chocolate is crafted with carefully selected cocoa, she can’t help blurting out, “Wow!” Toward the end of the commercial, there’s a scene of her eating Pocky with a little girl; their heartwarming interaction leaves a lasting impression.
Glico GOOD LIFE CIRCLE “Bodies Are Made of Data” Edition
People walking across a crosswalk, someone eating a hamburger, others enjoying a picnic—this commercial is striking for the way triangular and square patterns appear across everyone’s bodies.
These patterns represent the data that make up each person, and a gentle female narrator explains that by understanding this data correctly, we can create what the body truly needs.
It’s a commercial that aligns with Glico’s corporate philosophy of contributing to mental and physical well-being.
Glico Pocky PRETZ “Everyone’s Totally PRETZ Debut” VersionMitsuki Takahata
This commercial highlights how Pocky-style Pretz sticks are perfect for snacking while doing something else.
As soon as Mitsuki Takahata gets home, she starts diligently building a Rube Goldberg machine while munching on Pretz.
Meanwhile, the narration not only talks about how tasty they are, but also mentions that they’re designed not to leave much powder on your hands—making them ideal for eating while you focus on what you love.
Just as the narration says, Takahata finishes the Rube Goldberg machine while eating Pretz.
The satisfied look on her face as she watches the ball roll along is particularly memorable.
Glico Pocky Two-Layer Style: “Fragrant Cacao — New Release” EditionNarration: Takeo Otsuka
It’s a memorable commercial where Pocky is served on a white plate as if it were a dish from a fine restaurant.
Footage of the chef carrying the plate and the rich, dense cream is paired with narration to convey the product’s appeal.
As the line “a blissful moment that fills the heart” suggests, it may be positioned less as a children’s snack and more as an indulgent treat that adults can enjoy as well.
Ezaki Glico Pocky “Pocky Revolution” VersionAyana Shiromoto, Scha Dara Parr, Nakigoto
This commercial lively portrays the big “revolution” of Pocky becoming more delicious from the ingredients up.
Ayana Shiromoto casually eats a Pocky, notices the change, and celebrates it together with the members of Scha Dara Parr and Nakigoto, who appear on the scene.
Centered around Pocky’s signature red packaging and showing everyone moving joyfully, it conveys that an even better change has been added.
Ezaki Glico Pocky Share Happy: ‘Seven People Appear’ VersionSandaime J Soul Brothers from EXILE TRIBE
This commercial portrays the excitement of having Pocky by your side, starting with the members of Sandaime J Soul Brothers walking down the red carpet.
As various people gather around the cheerful group, it also expresses the connections between people formed through Pocky.
The song that further highlights the fun, uplifting atmosphere depicted in the visuals is J.S.B.
HAPPINESS by Sandaime J Soul Brothers from EXILE TRIBE.
As the title suggests, the track carries an overall gentle tone, and the powerful vocals layered over its soft sound convey a positive, forward-looking emotion.