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Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.

Speaking of Glico, in addition to snacks like Pocky and Papico, the company handles a wide range of primarily food-related products, including yogurt, beverages, and supplements.

Glico offers many products that people pick up in their daily lives, and you probably often see their commercials on TV.

In this article, we’ll introduce a whole lineup of these familiar Glico commercials.

Recently, there’s also been a lot of attention on their star-studded casts, featuring the likes of Haruka Ayase, Yuriko Yoshitaka, Kasumi Arimura, and Hiroshi Tamaki.

Take this opportunity to take a closer look.

Ezaki Glico commercials. A collection of ads for snacks, foods, and beverages (21–30).

Glico Almond Effect: “Nothing beats a healthy everyday life.”Nanako Matsushima

Almond Effect Nanako Matsushima “Nothing beats a wholesome everyday life.” Version (30s)

By adding a little something extra to a healthy lifestyle, you can live an even richer life—so claims the Almond Effect commercial, “Nothing beats a wholesome everyday life.” Rather than suggesting that this product alone solves everything, it appealingly emphasizes that the most important things are wholesome habits like sleep, exercise, and refreshment.

Glico ICREO: Straightforward Gaze (version)

ICREO “Straight Gaze” Version (30”)

A commercial for Icreo, Glico’s powdered and liquid baby formula.

The ad begins with a scene where a baby starts crying while the mother is driving, and the father, seated in the back, immediately gives the baby liquid formula.

It clearly conveys how easy Icreo is to use.

Also, as suggested by the commercial’s title, “Straightforward Gaze,” it depicts the researchers’ earnest, unwavering gaze, showing that this product is made with great care.

Pocky: “Everybody Pocky” Version

Pocky Commercials – Shiori Kutsuna, Two in a Row (Everybody Pocky / Fashion Leader)

Many people probably first learned about Shiori Kutsuna through this commercial.

Glico’s Pocky Chocolate “Everybody Pocky” ad is the kind of spot that instantly brightens your mood just by watching it.

I’ve heard the request behind producing this CM carried the wish to “energize and brighten today’s Japan,” and it really sticks in your memory as a commercial that lifts your spirits and raises the excitement.

And the song “Joyful,” one of Ikimonogakari’s signature tracks and the CM’s theme, fits it perfectly.

Glico Giant Cone web movie: “The secret that happiness just can’t stop”Haruka Ayase

Haruka Ayase “The Secret to Unstoppable Happiness” Giant Cone web movie

The Giant Cone commercial featuring Haruka Ayase, titled “The Secret to Happiness You Can’t Stop.” One bite gives you chocolate and nuts, another bite chocolate and ice cream, then a bite of ice cream and cone, and finally a nibble of the layer of chocolate hardened at the very bottom of the cone… Describing this chain as “happiness that won’t stop” is so stylish.

The laid-back rap jingle and Ayase’s smile make you grin right along with her.

It might even make you want to dash to a convenience store or drugstore.

Glico Farm-Squeezed: From the Fresh Milk RanchHaru Kuroki

Farm Fresh: Haru Kuroki “From the Fresh Milk Ranch” (30s)

This commercial portrays Haru, played by Hana Kuroki, working hard on a farm despite her anxieties.

As she tackles her daily tasks while consulting her materials, the story shows the ice cream gradually nearing completion.

Her fulfilled expression when the ice cream is finished conveys the rich flavor of fresh milk.