Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
Speaking of Glico, in addition to snacks like Pocky and Papico, the company handles a wide range of primarily food-related products, including yogurt, beverages, and supplements.
Glico offers many products that people pick up in their daily lives, and you probably often see their commercials on TV.
In this article, we’ll introduce a whole lineup of these familiar Glico commercials.
Recently, there’s also been a lot of attention on their star-studded casts, featuring the likes of Haruka Ayase, Yuriko Yoshitaka, Kasumi Arimura, and Hiroshi Tamaki.
Take this opportunity to take a closer look.
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Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages (1–10).
Glico PockyJoyful
Ikimono-gakari’s “Joyful” was released in 2009 as their 15th single, a song that expresses a sense of fun throughout.
Layered over its light, joy-conveying sound, the lyrics also emphasize the resonance of the words, showcasing an irresistible, sing-along kind of delight.
The track was created by request as a commercial song for Ezaki Glico’s Pocky, and the lively mood of the footage it accompanied became a focal point that drew attention.
Because the wording is so light and buoyant, the dancing in the video really stands out, vividly conveying the shared excitement and the thrill of everyone getting hyped together.
Glico Aisu no Mi “Aisu no Mi tte, jitsu wa…” VersionYuriko Yoshitaka
This commercial features Yuriko Yoshitaka reintroducing the delicious taste of Ice no Mi to consumers who are skeptical about its flavor.
In the ad, the song “Kimi wa 1000%,” covered by PEDRO—the solo project of former BiSH member Ayuni D—is used.
With parody lyrics, the CM highlights Ice no Mi’s points of craftsmanship and promotes it as a gelato rich in fruit flavor and deliciously intense.
The original track was released in 1986 by 1986 Omega Tribe, a passionate song set in summer that portrays budding romance.
Ezaki Glico Pocky “Chilled Pocky Game” VersionSatomi Ishihara
This commercial portrays youthful scenes centered around Pocky, while also conveying a comedic vibe by showing how things don’t quite go as planned.
The story features a Pocky game played while hiding in the shadows, and just as the moment peaks, it’s revealed that someone nearby has been watching, leading to an abrupt interruption.
Including Satomi Ishihara’s displeased expression adds to the overall sense of humor in the sequence.
Ezaki Glico commercials. A compilation of commercials for sweets, foods, and beverages (11–20).
Ezaki Glico Pocky: How many sticks should we talk about? ‘Debut’ versionSara Minami, Rie Miyazawa, Koji Okura
This is a commercial depicting a warm conversation between Sara Minami and Rie Miyazawa, a mother and daughter connected through Pocky.
Noticing that her daughter, who has experienced transferring schools, is struggling, the mother uses Pocky as a conversation starter to gently draw out her worries—beautifully expressing the kindness of family.
Just as the mother and daughter’s conversation heats up, Koji Okura, the father, comes home; his unknowing expression further highlights the fun atmosphere.
The song that underscores the warmth expressed in the visuals is B’z’s “Majestic.” Within the group’s signature power, you can also sense a calm air, from which a forward-looking strength comes through.
Ezaki Glico Pocky “Dance Dance” VersionYui Aragaki
This commercial depicts Yui Aragaki suddenly breaking into a dance with a Pocky in hand, expressing both the deliciousness of Pocky and the exhilaration it brings.
It unfolds from her secretly enjoying it at school to heading out into the town, and as others get swept up in the fun, it also conveys how widely loved Pocky is.
The song that emphasizes the gradually rising excitement and the playful atmosphere is ORANGE RANGE’s “DANCE2 feat.
Soy Sauce.” Its distinctive world infused with digital sounds and vocals layered with effects vividly captures a light, buoyant feel.
Ezaki Glico Pocky Share Happy ‘Debut’ Version / ‘Classroom’ VersionHiroomi Tosaka, Takanori Iwata, Naoki Kobayashi
This commercial features Hiroomi Tosaka, Takanori Iwata, and Naoki Kobayashi expressing the fun of sharing Pocky through stylish dance.
They make a surprise visit to a high school and perform, drawing the students in and spreading the circle of fun.
The song that captures this stylish yet lively vibe is “Share The Love.” The CM mainly uses the instrumental break, where a beat with a distinctive brass timbre creates a lightness that makes the dance stand out.
Ezaki Glico Pocky “Everybody Pocky” VersionShiori Kutsuna
It’s a commercial with a unique worldview where Shiori Kutsuna appears in town and draws many people in with the Pocky dance.
You can really feel the fun as townspeople who are initially bewildered are gradually captivated by Shiori Kutsuna’s powerful smile and light-footed dancing.
The song that further highlights the joy and exhilaration of the dance is Ikimono-gakari’s “Joyful.” The layered vocals over the light, buoyant sound emphasize the sense of fun, and the dynamic shifts in the singing evoke the feeling of hearts and bodies bouncing along.