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Pocky commercials: A roundup of memorable ads [Ezaki Glico]
Pocky is one of Ezaki Glico’s signature snacks—surely everyone has tried it at least once, right?
Its distinctive look—pretzel sticks coated in chocolate—and the ease of snacking are a big part of its appeal.
Speaking of Pocky commercials, there have been many memorable ones over the years, starting with the ads where people show off dances to the background music.
In this article, we’ll introduce a wide range of those commercials, both old and new, all at once!
We’ll also cover the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
Pocky commercials: A roundup of memorable ads [Ezaki Glico] (1–10)
Ezaki Glico Pocky “Dance Dance” VersionYui Aragaki
This commercial depicts Yui Aragaki suddenly breaking into a dance with a Pocky in hand, expressing both the deliciousness of Pocky and the exhilaration it brings.
It unfolds from her secretly enjoying it at school to heading out into the town, and as others get swept up in the fun, it also conveys how widely loved Pocky is.
The song that emphasizes the gradually rising excitement and the playful atmosphere is ORANGE RANGE’s “DANCE2 feat.
Soy Sauce.” Its distinctive world infused with digital sounds and vocals layered with effects vividly captures a light, buoyant feel.
Glico Pocky ‘Discover Pocky’ VersionNEW!Ayana Shiromoto
This is a Pocky commercial featuring Ayana Shiramoto reading a book about the deliciousness of Pocky at an overseas library.
The song with the memorable acoustic sound used as the CM’s BGM is “Amaama Ginmi” by Nakigoto.
In the commercial, it’s arranged as an instrumental, giving it a completely different vibe from the original.
Unlike the CM version, the original track is full of energy, so be sure to give it a listen as well.
Ezaki Glico NEW Pocky “Debut” VersionShiori Kutsuna
This song, which was used in a 2008 Glico Pocky commercial, is ORANGE RANGE’s 20th single, “Oshare Bancho feat.
Soy Sauce.” ORANGE RANGE’s tracks always pump up the energy, and this one really gets you hyped—makes you feel excited and thrilled.
The title “Oshare Bancho” (Fashion Boss) is intriguing, but what’s really fun is the catchy phrasing of the lyrics, and once you start thinking about their meaning, you can get completely absorbed.
Ezaki Glico Pocky: How many sticks should we talk about? ‘Debut’ versionSara Minami, Rie Miyazawa, Koji Okura
This is a commercial depicting a warm conversation between Sara Minami and Rie Miyazawa, a mother and daughter connected through Pocky.
Noticing that her daughter, who has experienced transferring schools, is struggling, the mother uses Pocky as a conversation starter to gently draw out her worries—beautifully expressing the kindness of family.
Just as the mother and daughter’s conversation heats up, Koji Okura, the father, comes home; his unknowing expression further highlights the fun atmosphere.
The song that underscores the warmth expressed in the visuals is B’z’s “Majestic.” Within the group’s signature power, you can also sense a calm air, from which a forward-looking strength comes through.
Ezaki Glico Pocky “Everybody Pocky” VersionShiori Kutsuna
It’s a commercial with a unique worldview where Shiori Kutsuna appears in town and draws many people in with the Pocky dance.
You can really feel the fun as townspeople who are initially bewildered are gradually captivated by Shiori Kutsuna’s powerful smile and light-footed dancing.
The song that further highlights the joy and exhilaration of the dance is Ikimono-gakari’s “Joyful.” The layered vocals over the light, buoyant sound emphasize the sense of fun, and the dynamic shifts in the singing evoke the feeling of hearts and bodies bouncing along.
Ezaki Glico Pocky Pocky & Pretz Day Special Commercial 2023
This commercial edits together dances by a variety of people holding Pocky, bringing them together as a single piece.
With the freedom in costumes and choreography, each person’s individuality shines, and that’s exactly why you can feel a kind of bond in everyone enjoying Pocky together.
The song that further highlights the fun of the dance is Nanao Akari’s “Oshare Banchō feat.
Soy Sauce.” Compared to ORANGE RANGE’s original, it gives a poppier impression, and its light arrangement really conveys the sense of fun.
Ezaki Glico Pocky Share Happy ‘Debut’ Version / ‘Classroom’ VersionHiroomi Tosaka, Takanori Iwata, Naoki Kobayashi
This commercial features Hiroomi Tosaka, Takanori Iwata, and Naoki Kobayashi expressing the fun of sharing Pocky through stylish dance.
They make a surprise visit to a high school and perform, drawing the students in and spreading the circle of fun.
The song that captures this stylish yet lively vibe is “Share The Love.” The CM mainly uses the instrumental break, where a beat with a distinctive brass timbre creates a lightness that makes the dance stand out.