Pocky commercials: A roundup of memorable ads [Ezaki Glico]
Pocky is one of Ezaki Glico’s signature snacks—surely everyone has tried it at least once, right?
Its distinctive look—pretzel sticks coated in chocolate—and the ease of snacking are a big part of its appeal.
Speaking of Pocky commercials, there have been many memorable ones over the years, starting with the ads where people show off dances to the background music.
In this article, we’ll introduce a wide range of those commercials, both old and new, all at once!
We’ll also cover the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Pocky commercials: A roundup of memorable ads [Ezaki Glico] (1–10)
Glico Pocky ‘Discover Pocky’ VersionAyana Shiromoto
This commercial shows Ayana Shiromoto in a library, reading a book about the care that goes into making the chocolate used for Pocky.
Learning that the chocolate is crafted with carefully selected cocoa, she can’t help blurting out, “Wow!” Toward the end of the commercial, there’s a scene of her eating Pocky with a little girl; their heartwarming interaction leaves a lasting impression.
Ezaki Glico Pocky “Pop and Challenge! Part-Time Job” VersionYui Aragaki
The Pocky commercial “Bursting with Challenge! Part-time Job” that aired in 2007 featured Ayaka’s “For today,” a single released digitally that same year.
While Ayaka is often associated with love songs and heartwarming tracks that make you feel gentle, this song is powerful and uplifting.
We all go through various things every day, but listening to this track will surely make you feel positive and ready to say, “I’ll do my best again starting tomorrow!”
Ezaki Glico Pocky “A New Normal” Version
Majestic by B’z was used as the theme song for the Pocky commercial “How many Pocky sticks’ worth can we laugh together? ‘A New Normal’” that aired in the fall of 2020.
The song is included on the album NEW LOVE, released in 2019.
When you think of Pocky CM songs, you might imagine something bubbly and upbeat, but this track is a gently warming ballad that spreads warmth through your heart.
It’s a soothing, softly encouraging number that brings comfort when you’re feeling down or uncertain.
Pocky commercials: A collection of memorable ads [Ezaki Glico] (11–20)
Ezaki Glico Pocky “Chilled Pocky Game” VersionSatomi Ishihara
This commercial portrays youthful scenes centered around Pocky, while also conveying a comedic vibe by showing how things don’t quite go as planned.
The story features a Pocky game played while hiding in the shadows, and just as the moment peaks, it’s revealed that someone nearby has been watching, leading to an abrupt interruption.
Including Satomi Ishihara’s displeased expression adds to the overall sense of humor in the sequence.
Ezaki Glico Pocky: “Let’s ask them today instead of ‘someday.’”Kasumi Arimura
In the commercial “Let’s Ask Someday—Let’s Ask Today” featuring Kasumi Arimura, a song composed by Ryo Nagano, vocalist and guitarist of APOGEE, is used.
Created as an original song for the ad, it features a buoyant, uplifting melody that’s instantly catchy.
Starting with a piano-driven rhythm, the arrangement gradually layers various instruments and voices, building a lively atmosphere that perfectly matches the CM’s theme of getting together and having a great time.
It’s a track you’ll want as the BGM for snack time while enjoying Pocky.
Ezaki Glico Pocky “DRINK & Po” versionKazunari Ninomiya
MC Hammer’s ‘U Can’t Touch This’ was used in the ‘DRINK & Po’ commercial featuring Kazunari Ninomiya from Arashi.
Hugely popular in Japan, the song was also used in a Nissan commercial in addition to Pocky.
Set to an unforgettable melody that sticks with you after just one listen, the lyrics are all about unshakeable self-confidence—basically, ‘Look how amazing I am!’ If you struggle with self-confidence or want to grow more, this song might just give you the boost you need.
Ezaki Glico Pocky ShareHappi “Outing” EditionHiroomi Tosaka, Takanori Iwata, Naoki Kobayashi
Is there any other song that makes you look forward to the chorus this much? It’s by a unit with a very long name—“THE Sharehappi from Sandaime J Soul Brothers from EXILE TRIBE,” formed by Sandaime JSB for a Pocky commercial.
This song, “Share The Love,” is strongly associated with the Pocky ads.
And above all, the “Sharehappi Dance” became a hot topic.
It’s a catchy, danceable tune that makes everyone want to move when they hear it—or even just watch it—and it’s one of the signature songs of Pocky commercials.