Pocky commercials: A roundup of memorable ads [Ezaki Glico]
Pocky is one of Ezaki Glico’s signature snacks—surely everyone has tried it at least once, right?
Its distinctive look—pretzel sticks coated in chocolate—and the ease of snacking are a big part of its appeal.
Speaking of Pocky commercials, there have been many memorable ones over the years, starting with the ads where people show off dances to the background music.
In this article, we’ll introduce a wide range of those commercials, both old and new, all at once!
We’ll also cover the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Pocky commercials: A collection of memorable ads [Ezaki Glico] (11–20)
Ezaki Glico Pocky “Everybody Pocky Declaration” VersionYellow Magic Orchestra
Yellow Magic Orchestra is a band featuring three members—Ryuichi Sakamoto, Haruomi Hosono, and Yukihiro Takahashi—who have all remained at the forefront of the music scene.
One of YMO’s signature songs, “RYDEEN,” was released as their second single in 1980.
Many years have passed since its release, yet it hasn’t lost its luster; it’s rare to find a track that still sounds cool every time you hear it.
Beyond the Pocky commercial, it’s an extremely famous number that you hear in all kinds of settings.
It’s a song that will surely continue to be listened to for years to come.
Ezaki Glico Pocky “Ikimonogakari” VersionIkimonogakari
Speaking of Pocky commercial songs, Joyful is often the first that comes to mind.
It’s one of Ikimonogakari’s signature tracks, almost always performed at their concerts, and vocalist Kiyoe Yoshioka’s full-throttle singing as she runs around the stage leaves a strong impression.
Lyricist-composer Yoshiki Mizuno has said he wrote it with a desire to be freed from the “meaning” of lyrics—completely opposite to the simultaneously released single YELL.
It’s an upbeat song that lets you empty your head and surrender to the groove.
Ezaki Glico Pocky Share Happy – 7 People “Love” VersionKanta Sato, Rena Takeda, Sandaime J Soul Brothers from EXILE TRIBE
The Pocky commercial “Love,” which featured a couple enjoying a date along with the members themselves, used as its theme song the 22nd single released in 2017, “J.S.B.
HAPPINESS.” While Sandaime J Soul Brothers are strongly associated with love songs, this track is one that gently lifts a heavy heart—regardless of gender—making you feel a little lighter when you’re feeling down or stuck in a fog.
Glico Pocky Two-Layer Style: “Fragrant Cacao — New Release” EditionNarration: Takeo Otsuka
It’s a memorable commercial where Pocky is served on a white plate as if it were a dish from a fine restaurant.
Footage of the chef carrying the plate and the rich, dense cream is paired with narration to convey the product’s appeal.
As the line “a blissful moment that fills the heart” suggests, it may be positioned less as a children’s snack and more as an indulgent treat that adults can enjoy as well.
Ezaki Glico Pocky “Pocky Revolution” VersionAyana Shiromoto, Scha Dara Parr, Nakigoto
This commercial lively portrays the big “revolution” of Pocky becoming more delicious from the ingredients up.
Ayana Shiromoto casually eats a Pocky, notices the change, and celebrates it together with the members of Scha Dara Parr and Nakigoto, who appear on the scene.
Centered around Pocky’s signature red packaging and showing everyone moving joyfully, it conveys that an even better change has been added.
Glico PockyJoyful
Ikimono-gakari’s “Joyful” was released in 2009 as their 15th single, a song that expresses a sense of fun throughout.
Layered over its light, joy-conveying sound, the lyrics also emphasize the resonance of the words, showcasing an irresistible, sing-along kind of delight.
The track was created by request as a commercial song for Ezaki Glico’s Pocky, and the lively mood of the footage it accompanied became a focal point that drew attention.
Because the wording is so light and buoyant, the dancing in the video really stands out, vividly conveying the shared excitement and the thrill of everyone getting hyped together.
Pocky commercials. A compilation of memorable ads [Ezaki Glico] (21–30)
Ezaki Glico Pocky “A Journey to Share”Kazunari Ninomiya
In the “Sharing Journey” segment, the song that played in the memorable commercial showing Mr.
Ninomiya, who portrayed “Devil Nino,” mending his ways is a parody version based on Walter Donaldson’s composition “My Blue Heaven.” Gene Austin’s 1928 version was a massive hit, selling over five million copies.
In Japan, versions like “Watashi no Aozora” by Teiichi Futamura and others also became popular.
Its solemn atmosphere matches the tone of the commercial, conveying a sense of purity that comes from a cleansed heart and expressing modest happiness.
