Pocky commercials: A roundup of memorable ads [Ezaki Glico]
Pocky is one of Ezaki Glico’s signature snacks—surely everyone has tried it at least once, right?
Its distinctive look—pretzel sticks coated in chocolate—and the ease of snacking are a big part of its appeal.
Speaking of Pocky commercials, there have been many memorable ones over the years, starting with the ads where people show off dances to the background music.
In this article, we’ll introduce a wide range of those commercials, both old and new, all at once!
We’ll also cover the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Pocky commercials. A compilation of memorable ads [Ezaki Glico] (21–30)
Ezaki Glico Pocky: ‘Heart Pocky—Give it to someone special’ version
This commercial focuses on the idea that combining Pocky boxes can form a heart shape, encouraging viewers to express gratitude and love to those who matter.
It portrays various people creating heart-shaped Pocky, and their expressions convey a warm affection for their loved ones.
By showing variations—some that make use of the original box design and others that incorporate personal designs—it presents a range of possibilities.
The video is filled with positive emotions like happiness and joy.
Ezaki Glico Pocky “Outing” VersionSara Minami, Rie Miyazawa
This commercial portrays parent-child bonding time through Pocky and conveys the warmth of that shared space.
It shows a lighthearted, cheerful family interaction where the mother, Rie Miyazawa, sees a small child and asks her daughter, Sara Minami, to behave in a similar way.
Further emphasizing the warm family moments depicted in the footage is the song “Majestic” by B’z.
With its band sound infused with acoustic elements and expansive vocals, it evokes an image of powerful emotion imbued with warmth.
Ezaki Glico Pocky “Valentine” VersionSara Minami, Rie Miyazawa
This commercial comically depicts a mother, Rie Miyazawa, giving her daughter, Sara Minami, a strategy for how to act on Valentine’s Day.
Using Pocky sticks as stand-ins for people, their simulation naturally brings smiles and creates a positive vibe.
The song that further emphasizes the familial warmth shown in the footage is B’z’s “Majestic.” While it has a gentle atmosphere, the powerful vocals and band sound—featuring acoustic elements—convey a strong sense of positivity.
Ezaki Glico Pocky: How many sticks’ worth should we talk? “Thanks to my family” versionSara Minami, Rie Miyazawa, Koji Okura
Sara Minami and Rie Miyazawa appear as daughter and mother, conveying gratitude and affection to Koji Okura, who plays the father, using Pocky.
They create a big heart out of Pocky boxes, and the expression on the father’s face when he receives it clearly shows his joy.
The song that underscores the warm atmosphere of the video is B’z’s “Majestic.” With a powerful yet gentle sound that incorporates acoustic tones, combined with the dynamic vocals, it effectively conveys a positive, uplifting feeling.
Glico Pocky Afternoon Indulgence “Couple’s Time” VersionRie Miyazawa, Koji Okura
This commercial features Rie Miyazawa and Koji Okura as a married couple, depicting how Pocky’s Gogo no Zeitaku (“Afternoon Indulgence”) gently enriches their time together.
After reflecting on having said too much, Rie Miyazawa suggests taking a break with Afternoon Indulgence to Koji Okura, and the ad portrays the two gradually returning to smiles, creating a warm, gentle mood.
Underscoring this tender atmosphere is the song Majestic by B’z.
Its acoustic tones and calm rhythm are striking, and when combined with the group’s signature strength, they powerfully convey a forward-looking, positive feeling.
Ezaki Glico Pocky Share Happy: ‘Seven People Appear’ VersionSandaime J Soul Brothers from EXILE TRIBE
This commercial portrays the excitement of having Pocky by your side, starting with the members of Sandaime J Soul Brothers walking down the red carpet.
As various people gather around the cheerful group, it also expresses the connections between people formed through Pocky.
The song that further highlights the fun, uplifting atmosphere depicted in the visuals is J.S.B.
HAPPINESS by Sandaime J Soul Brothers from EXILE TRIBE.
As the title suggests, the track carries an overall gentle tone, and the powerful vocals layered over its soft sound convey a positive, forward-looking emotion.