A roundup of local commercials from Osaka Prefecture—all at once. Including those catchy phrases you can’t help but hum.
If you live in Osaka Prefecture, you’ve probably heard these local commercials at least once.
Known for their distinctive melodies and punchy catchphrases, they feature plenty of company and product names that even Osakans can’t read at first glance! These Osaka local commercials evoke a wave of nostalgia for locals, while offering a fresh sense of surprise for everyone else—that’s their charm.
In this article, we’ll introduce a generous selection of local commercials that have long been loved in Osaka Prefecture.
You might even see that jingle you can’t help but hum along to.
Let’s dive right in!
Introducing Osaka Prefecture’s local commercials all at once. Including those catchy phrases you can’t help but hum along to (1–10)
551 HoraiNEW!
This is the Hourai commercial that could be called the most famous local ad in Kansai.
It has various storylines and settings, but what they all share is the lines “When you’ve got 551” and “When you don’t,” along with the reactions to each.
When you have 551, there’s roaring laughter; when you don’t, people get dejected—this is a bit that any Kansai person can easily get into!
Kani DōrakuNEW!
This is a commercial for Kani Doraku, whose flagship store is in Dotonbori and which has expanded to locations outside the Kansai region.
It’s memorable for showing lively, fresh crabs, and, toward the end, appetizing footage of crab hot pot.
The famous BGM is also known to have been composed by Taro Kida, nicknamed the “Mozart of Naniwa.”
Tako ShoNEW!
Takomasa, known for selling frozen takoyaki as a classic Osaka souvenir, has one of the city’s most iconic local commercials.
The original jingle with the lyrics “Take me with you when you leave Osaka~” is memorable, and I think many people can sing it.
By the way, Takomasa doesn’t just offer frozen takoyaki for souvenirs—they also have shops where you can enjoy it freshly cooked.
Tonkatsu KYKNEW!
The TV commercials for Tonkatsu KYK, which mainly operates in the Kansai area, are familiar to people in Osaka.
The image of a woman stretching out her arms and legs to form the letters KYK, the mouthwatering shots of tonkatsu, and the phrase “Tonkatsu, tonkatsu, KYK” are well-known.
That said, many people may have seen the commercial but, surprisingly, have never actually visited one of the restaurants.
Grand ChateauNEW!
Many people in Osaka will probably recognize this original song with the memorable lyric, “Kyōbashi is a great place, y’know.” It’s the commercial for Grand Château, the leisure building near Kyobashi Station.
With its distinctly Kansai flavor and strong impact, it’s one of the best-known Kansai-only local commercials.
SangariaNEW!
The commercial for Sangaria, known for the song “Ichi-nii Sangaria, nii-nii Sangaria.” It’s a beverage maker headquartered in Osaka, and this particular ad features coffee.
The Sangaria jingle is also famous in the Kansai region, and many people there are likely familiar with it.
Arctic PopsicleNEW!
Since the Showa era, Hokkyoku’s ice pops have been loved as one of Osaka’s specialties.
The cute animation of the penguin mascot and the familiar phrase “Minna daisuki” (“Everybody loves it”) are well known! It’s a simple commercial, but once you see it, it leaves a lasting impression.