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Lovely commercial jingle

A roundup of local commercials from Osaka Prefecture—all at once. Including those catchy phrases you can’t help but hum.

If you live in Osaka Prefecture, you’ve probably heard these local commercials at least once.

Known for their distinctive melodies and punchy catchphrases, they feature plenty of company and product names that even Osakans can’t read at first glance! These Osaka local commercials evoke a wave of nostalgia for locals, while offering a fresh sense of surprise for everyone else—that’s their charm.

In this article, we’ll introduce a generous selection of local commercials that have long been loved in Osaka Prefecture.

You might even see that jingle you can’t help but hum along to.

Let’s dive right in!

Introducing Osaka Prefecture’s local commercials all at once. Including those catchy phrases you can’t help but hum along to (1–10)

Takahashi DevelopmentShigeru Matsuzaki

Takahashi Development commercial starring Shigeru Matsuzaki

Speaking of commercials by Takahashi Kaihatsu—a company headquartered in Hirakata City that handles everything from home construction to sales—this is the one featuring Shigeru Matsuzaki, right? I’m sure many people still have the original song he sings stuck in their heads.

And there may be quite a few who keep replaying the ad because they can’t quite catch what Matsuzaki says at the very end.

551 Horai

551 HORAI Pork Bun Commercial 2025

This is the Hourai commercial that could be called the most famous local ad in Kansai.

It has various storylines and settings, but what they all share is the lines “When you’ve got 551” and “When you don’t,” along with the reactions to each.

When you have 551, there’s roaring laughter; when you don’t, people get dejected—this is a bit that any Kansai person can easily get into!

Tako Sho

Take me with you~♪ Tako-sho commercial

Takomasa, known for selling frozen takoyaki as a classic Osaka souvenir, has one of the city’s most iconic local commercials.

The original jingle with the lyrics “Take me with you when you leave Osaka~” is memorable, and I think many people can sing it.

By the way, Takomasa doesn’t just offer frozen takoyaki for souvenirs—they also have shops where you can enjoy it freshly cooked.

A round-up introduction to Osaka Prefecture’s local commercials. Including those catchy phrases you can’t help but hum (11–20)

Kishiwada St. John’s Church

Kishiwada St. John’s Church CM Kishiwada Grand Hall

I’m sure many of you remember seeing it often on TV Osaka and other channels.

The footage of a church that looks like it’s floating on a fountain pond at a wedding venue in Kishiwada, Osaka, is quite striking, isn’t it? And I think there are plenty of Kansai folks who, after watching this commercial, had the venue name “Kishiwada St.

John’s Church”—the kind of name you just want to repeat—burned into their memory.

Mizkan Osaka Infinite Flour-Based Foods Sauce by Ajipon “Emiko Uenuma Raves (1)” / “Emiko Uenuma Raves (2)” / “Emiko Uenuma Raves (3)”NEW!Emiko Uenuma

Emiko Kaminuma is raving about Mizkan’s Kansai-only product, Osaka Mugen Komon Sauce by Ajipon! It’s a confident creation that perfectly suits flour-based dishes like okonomiyaki, combining the satisfying richness of sauce with the refreshing tang of ponzu.

The series of commercials showcases its appeal from multiple angles and will make you hungry just watching.

Be sure to try it at least once!

Hirakata Park

Hirapa Brother Okada Junichi CM video (Super Hirapa Brother, New Hirapa Brother)

This is a commercial where Junichi Okada appears as “Hirapa-nii-san,” conveying the fun of Hirakata Park with a bright, cheerful vibe.

Because Okada is from Hirakata, it portrays his return for the sake of the city and his intention to promote his hometown from now on.

A key point is his self-introduction in thick Kansai dialect that overturns his cool image, using that contrast to express humor and a sense of fun.

It also builds excitement by suggesting what kinds of experiences are possible at Hirakata Park.

Takemoto PianoIchiro Zaizu

Takemoto Piano commercial

This is a commercial promoting Takemoto Piano, a company specializing in buying and selling used pianos.

Accompanied by Ichirō Zaitsu’s song, it features a quirky dance performed around him, conveying the excitement of having your piano purchased.

The phrase “Piano, please sell it to us!” heightens the sense of fun, and its overlap with the light rhythm makes it stick in your ears.

It also became a hot topic as a CM that, for some reason, could calm crying babies—a uniquely captivating commercial with a mysterious charm and distinctive worldview.