A roundup of local commercials from Osaka Prefecture—all at once. Including those catchy phrases you can’t help but hum.
If you live in Osaka Prefecture, you’ve probably heard these local commercials at least once.
Known for their distinctive melodies and punchy catchphrases, they feature plenty of company and product names that even Osakans can’t read at first glance! These Osaka local commercials evoke a wave of nostalgia for locals, while offering a fresh sense of surprise for everyone else—that’s their charm.
In this article, we’ll introduce a generous selection of local commercials that have long been loved in Osaka Prefecture.
You might even see that jingle you can’t help but hum along to.
Let’s dive right in!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- Nara Prefecture local commercial special: introducing memorable advertisements
- A comprehensive introduction to Hyogo Prefecture’s local TV commercials: a collection of ads loved by the community
- A roundup of Kyoto’s local commercials: a special feature of ads you can’t help but keep watching
- [Famous] Compilation of Local Commercials from Across Japan
- [Mie Prefecture] If you’re a resident, you definitely know these! A nostalgic collection of local commercials
- Shiga Prefecture Local Commercial Guide: A Collection of Community-Focused Advertisements
- List of local commercials in Okinawa Prefecture. Classic corporate commercials too
- Local commercials from Fukuoka Prefecture. Memorable local ads.
- Local commercials broadcast in Hokkaido
- A showcase of local commercials from Ishikawa Prefecture: memorable regional ads
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Company anthems are fascinating! Introducing the unique company songs of Japanese firms
Introducing Osaka Prefecture’s local commercials all at once. Including those catchy phrases you can’t help but hum along to (1–10)
551 Horai
This is the Hourai commercial that could be called the most famous local ad in Kansai.
It has various storylines and settings, but what they all share is the lines “When you’ve got 551” and “When you don’t,” along with the reactions to each.
When you have 551, there’s roaring laughter; when you don’t, people get dejected—this is a bit that any Kansai person can easily get into!
Tonkatsu KYK
The TV commercials for Tonkatsu KYK, which mainly operates in the Kansai area, are familiar to people in Osaka.
The image of a woman stretching out her arms and legs to form the letters KYK, the mouthwatering shots of tonkatsu, and the phrase “Tonkatsu, tonkatsu, KYK” are well-known.
That said, many people may have seen the commercial but, surprisingly, have never actually visited one of the restaurants.
Takahashi DevelopmentShigeru Matsuzaki
Speaking of commercials by Takahashi Kaihatsu—a company headquartered in Hirakata City that handles everything from home construction to sales—this is the one featuring Shigeru Matsuzaki, right? I’m sure many people still have the original song he sings stuck in their heads.
And there may be quite a few who keep replaying the ad because they can’t quite catch what Matsuzaki says at the very end.
A round-up introduction to Osaka Prefecture’s local commercials. Including those catchy phrases you can’t help but hum (11–20)
Hirakata Park
This is a commercial where Junichi Okada appears as “Hirapa-nii-san,” conveying the fun of Hirakata Park with a bright, cheerful vibe.
Because Okada is from Hirakata, it portrays his return for the sake of the city and his intention to promote his hometown from now on.
A key point is his self-introduction in thick Kansai dialect that overturns his cool image, using that contrast to express humor and a sense of fun.
It also builds excitement by suggesting what kinds of experiences are possible at Hirakata Park.
Takemoto PianoIchiro Zaizu
This is a commercial promoting Takemoto Piano, a company specializing in buying and selling used pianos.
Accompanied by Ichirō Zaitsu’s song, it features a quirky dance performed around him, conveying the excitement of having your piano purchased.
The phrase “Piano, please sell it to us!” heightens the sense of fun, and its overlap with the light rhythm makes it stick in your ears.
It also became a hot topic as a CM that, for some reason, could calm crying babies—a uniquely captivating commercial with a mysterious charm and distinctive worldview.
Osaka Korakuen Hotel
This commercial promotes the soothing time at the Osaka Korakuen Hotel through visuals that convey a mood.
When a woman whistles with her fingers, footage of a car driving plays in reverse, creating a unique sense of weightless floating.
It’s notable that detailed elements aren’t shown—only the exterior—heightening anticipation and curiosity about what kind of place it is.
Kishiwada St. John’s Church
I’m sure many of you remember seeing it often on TV Osaka and other channels.
The footage of a church that looks like it’s floating on a fountain pond at a wedding venue in Kishiwada, Osaka, is quite striking, isn’t it? And I think there are plenty of Kansai folks who, after watching this commercial, had the venue name “Kishiwada St.
John’s Church”—the kind of name you just want to repeat—burned into their memory.