A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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A roundup of Suntory Boss commercials: the charm lies in their humorous direction (31–40)
Suntory BOSS Alien Jones Series: “Pepper (Workplace)”
This commercial featuring Pepper-kun began airing in February 2015.
In addition to Tommy Lee Jones as Alien Jones, popular actors such as Kotaro Yoshida and Jiro Sato also appear.
The background music uses the track “Hang-LooseI” from the soundtrack of the film “Life: Tengoku de Kimi ni Aetara.”
Suntory BOSS GREEN Low Sugar – Tokuhō BOSS “Everyday Habit” Version
The 2014 commercial for “BOSS GREEN Low-Sugar, Tokuho no Boss” featured comedians Kayoko Okubo and Ainosuke Kataoka, among others.
Ainosuke Kataoka, who plays the committee chairman, exudes such authority that he looks completely authentic.
The background music uses the theme from the TV drama “The Great White Tower.”
This commercial is one installment from the Alien Jones series that aired in 2013.
In addition to comedians Kintaro and Sugi-chan, members of SMAP—who were active at the time—also appear.
The background music uses the soundtrack from the Japanese film “Rainbow Song,” creating a moving, emotional atmosphere.
Suntory “Vendor Story” Version
There aren’t many musicians who can create songs that resonate so deeply with just an acoustic guitar and vocals.
This is a bold Japanese-language cover of a Frank Sinatra classic.
The song was chosen for a commercial featuring a street-side vending machine.
The ad was released exclusively on the web in April 2019.
It was well received and remains one of the series’ most popular installments.
Suntory CAFE de BOSS Fluffy Cappuccino / CAFE de BOSS Gently Sweet Espresso, Alien Jones’s Earth Research Series “Long-Established Shop” Episode
The theme of this commercial is “slacking off.” Because of the “sabo” connection, this song is used—many of you might find it nostalgic.
Alien Jones has come to conduct an undercover investigation at a long-established Japanese confectionery shop.
Thanks to VFX, the shop owner played by Danshun Tatekawa has been de-aged to how he looked 20 years ago.
Along with that, the BOSS label has also been changed to a classic version.
The role of the son is played by the idea man, Taiiku Okazaki, which makes it pretty amusing!
A commercial from the “Alien Jones” series that aired in 2013.
In addition to Tommy Lee Jones as Jones, members of SMAP—who were active at the time—also appear.
In this ad, Jones works as a security guard at a SMAP concert and ends up showing off a dance on stage, with Michael Jackson’s “Billie Jean” used as the background music during the dance.
Suntory BOSS Black Alien Jones “Woman in a Black Dress”
A commercial from the Alien Jones series that began airing in June 2014.
In addition to Tommy Lee Jones as Jones, Mirai Natsume and Matsuko Deluxe also appear.
The background music uses the theme song from the American private-detective TV drama Peter Gunn, giving it a mysterious vibe.
Summary of Suntory BOSS commercials: charmingly humorous direction (41–50)
A commercial from the 2013 “Alien Jones” series.
It’s set up so that Tommy Lee Jones, who plays Alien Jones, is exploring Earth while working at a pizza place.
The background music features the “X-Files Theme,” which is often used in mystery shows, making it a perfect fit for the alien concept.
This is a commercial from the 2013 “BOSS 20th Anniversary Campaign.” The campaign offered a luxurious gold watch as a prize, and Kinya Kitaoji appears in the ad playing a powerful politician.
The background music is “Lara’s Theme” from the film Doctor Zhivago, which perfectly matches the atmosphere of the mansion.
Suntory CRAFT BOSS “A New Breeze: Kotatsu” Version
A bizarre scene where all the office desks have been replaced with kotatsu.
As Hana Sugisaki explains, “We’re almost finished,” an alien named Jones, disguised as a contractor, is busily at work behind her.
Masato Sakai, playing the boss, is stunned by the bold makeover, muttering, “Kotatsu, huh?” At that moment, a strong gust whooshes in from the front, and the title “A new wind has blown” appears.
The whole series really is surreal.
The music is by Michael Bublé, a male big-band singer who’s also active as a singer-songwriter and actor.
Suntory PREMIUM BOSS Alien Jones Series: “Television and Youth” Episode
This commercial from the Alien Jones series aired in 2014.
The ad’s theme is television, and it features Alien Jones doing home renovations and accidentally destroying a TV antenna.
In the latter half of the commercial, Tamori also appears, which became a talking point.
The background music uses the track “Darren” from the soundtrack of the film “All or Nothing” (Japanese title: “Hikari no Machi”).