A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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A roundup of Suntory Boss commercials: the charm lies in their humorous direction (31–40)
Suntory “Vendor Story” Version
There aren’t many musicians who can create songs that resonate so deeply with just an acoustic guitar and vocals.
This is a bold Japanese-language cover of a Frank Sinatra classic.
The song was chosen for a commercial featuring a street-side vending machine.
The ad was released exclusively on the web in April 2019.
It was well received and remains one of the series’ most popular installments.
Suntory CAFE de BOSS Fluffy Cappuccino / CAFE de BOSS Gently Sweet Espresso, Alien Jones’s Earth Research Series “Long-Established Shop” Episode
The theme of this commercial is “slacking off.” Because of the “sabo” connection, this song is used—many of you might find it nostalgic.
Alien Jones has come to conduct an undercover investigation at a long-established Japanese confectionery shop.
Thanks to VFX, the shop owner played by Danshun Tatekawa has been de-aged to how he looked 20 years ago.
Along with that, the BOSS label has also been changed to a classic version.
The role of the son is played by the idea man, Taiiku Okazaki, which makes it pretty amusing!
A commercial from the “Alien Jones” series that aired in 2013.
In addition to Tommy Lee Jones as Jones, members of SMAP—who were active at the time—also appear.
In this ad, Jones works as a security guard at a SMAP concert and ends up showing off a dance on stage, with Michael Jackson’s “Billie Jean” used as the background music during the dance.
Suntory BOSS Black Alien Jones “Woman in a Black Dress”
A commercial from the Alien Jones series that began airing in June 2014.
In addition to Tommy Lee Jones as Jones, Mirai Natsume and Matsuko Deluxe also appear.
The background music uses the theme song from the American private-detective TV drama Peter Gunn, giving it a mysterious vibe.
A commercial from the 2013 “Alien Jones” series.
It’s set up so that Tommy Lee Jones, who plays Alien Jones, is exploring Earth while working at a pizza place.
The background music features the “X-Files Theme,” which is often used in mystery shows, making it a perfect fit for the alien concept.
This is a commercial from the 2013 “BOSS 20th Anniversary Campaign.” The campaign offered a luxurious gold watch as a prize, and Kinya Kitaoji appears in the ad playing a powerful politician.
The background music is “Lara’s Theme” from the film Doctor Zhivago, which perfectly matches the atmosphere of the mansion.
Suntory CRAFT BOSS “A New Breeze: Kotatsu” Version
A bizarre scene where all the office desks have been replaced with kotatsu.
As Hana Sugisaki explains, “We’re almost finished,” an alien named Jones, disguised as a contractor, is busily at work behind her.
Masato Sakai, playing the boss, is stunned by the bold makeover, muttering, “Kotatsu, huh?” At that moment, a strong gust whooshes in from the front, and the title “A new wind has blown” appears.
The whole series really is surreal.
The music is by Michael Bublé, a male big-band singer who’s also active as a singer-songwriter and actor.
Suntory BOSS Alien Jones “Grand Sumo” EditionTommy Lee Jones, Takamisakari
This is a commercial that aired in 2013, the year Takamisato, a popular sumo wrestler of the Heisei era, retired.
It features footage of his bouts and scenes of the crowd cheering, creating a spot that serves as a fitting capstone to his career as a rikishi.
The background music is Miyuki Nakajima’s “Ito” (Thread), which further enhances the warm atmosphere of the commercial.
Released in 1998, the song likens human encounters to threads weaving a fabric, and together with its gentle melody, it becomes a deeply moving piece.
Summary of Suntory BOSS commercials: charmingly humorous direction (41–50)
Suntory BOSS Alien Jones ‘Railway’ EditionTommy Lee Jones, Tamori, Yasuko Matsuyuki, Jun Miura, Goro Yamada
It’s a commercial that likens life to a journey, told through a story in which Tamori rides a train and experiences encounters with various people.
On the train, his meeting and parting with Yasuko Matsuyuki and his friendships with Jun Miura and Goro Yamada are depicted, conveying the charm of life’s ups and downs.
Tommy Lee Jones appears as a crew member, and at the end the train takes to the sky, where he shows Tamori a beautiful fireworks display from above.
The familiar “Change The World” plays as the BGM, lending the commercial a gentle, calming feel.
Suntory BOSS “TOKYO” versionTommy Lee Jones, Tamori, Shioli Kanjiyā
This commercial features Tamori taking a water taxi driven by Tommy Lee Jones to sightsee around Tokyo.
Through the perspective from the river, it rediscover’s Tokyo’s charms and looks back on the history of water transport in the Edo period—revealing many things via the river.
The BGM is Eric Clapton’s “Change the World.” The original was sung by Wynonna Judd, but Eric Clapton’s version was created for use in the film Phenomenon.