A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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Compilation of Suntory BOSS commercials: the charm lies in their humorous direction (21–30)
Suntory BOSS Alien Jones Earth Investigation Series: “Appearance” Episode
The BOSS canned coffee commercial series that starts with “The inhabitants of this planet…”—the ‘Alien Jones’ Earth Investigation Series’—made quite a splash thanks to Tommy Lee Jones’s appearance and the alien premise, and it felt like one funny ad after another kept coming out.
The series has been on the air since 2006, which makes you think, “Wow, it’s been running since that long ago?” There are so many commercials that it’s one of those series that makes you go, “Oh right, I remember that one!” and feel nostalgic.
Suntory BOSS Alien Jones ‘Sekigahara’ EditionTommy Lee Jones, Tamori, Mansai Nomura, Taka and Toshi
A commercial depicting the Battle of Sekigahara, with Tamori playing Tokugawa Ieyasu and Mansai Nomura playing Ishida Mitsunari.
Tommy Lee Jones and the comedy duo Taka and Toshi appear as foot soldiers, portraying the harsh realities of the battlefield with a touch of humor.
It concludes, as always, with a message honoring those working on the front lines.
A roundup of Suntory Boss commercials: the charm lies in their humorous direction (31–40)
In this commercial from the 2013 “Alien Jones Earth Exploration Series,” members of SMAP, who were active at the time, appeared as themselves and drew a lot of attention.
Two SMAP songs were used as the CM songs, and in the latter half’s concert encore, the classic “SHAKE” was featured.
A commercial for “BOSS Gran Aroma” that aired in 2013.
The members of SMAP, who were active at the time, appear in the ad, and their noses grow longer to highlight the aroma of the coffee.
The background music uses SMAP’s famous song “Sekai ni Hitotsu Dake no Hana” (“The Only Flower in the World”), playing on the Japanese wordplay between ‘hana’ meaning ‘flower’ and ‘hana’ meaning ‘nose.’
This is a commercial for “BOSS Luxury Low-Sugar × Black Low-Sugar” that aired in 2013.
It became a hot topic for featuring a star-studded cast including Nao Omori, Ai Hashimoto, and Hidetoshi Nishijima.
In the latter half of the commercial, the Italian song ‘Parole, parole’ is used as the background music, adding a stylish European flair.
Suntory BOSS “Luxury Low Sugar” Swan Boat Version
The 2014 commercial for “BOSS Zeitaku Bitou” features Nao Omori and Ai Hashimoto.
There’s something indescribable about the way Ai Hashimoto quietly watches Nao Omori and the others racing in swan boats.
The BGM uses a cover of the theme song from the French film “A Man and a Woman.”
Suntory BOSS Alien Jones’s Earth Investigation Series: “Hokkaido Shinkansen” Edition
In this commercial, in addition to Alien Jones, enka singers Sayuri Ishikawa and Saburō Kitajima appear.
The premise is that Alien Jones is conducting a survey on Earth while working on the Hokkaido Shinkansen construction.
In the latter half of the commercial, Saburō Kitajima sings a line from his own song “Onna no Hakodate,” which lends it an emotional touch.
Suntory BOSS Alien Jones’ Earth Investigation Series: “Chūshingura” Episode
A commercial from the “Alien Jones” series that aired starting in November 2018.
The premise is that Alien Jones is conducting an Earth survey during the era of Japan’s Chushingura.
The background music uses “Fubue Furin Kazan – Moyuru Nichirin,” which was also featured in the NHK Taiga drama “Furin Kazan,” giving it a period-drama atmosphere.
Suntory BOSS Alien Jones Series: “Pepper (Workplace)”
This commercial featuring Pepper-kun began airing in February 2015.
In addition to Tommy Lee Jones as Alien Jones, popular actors such as Kotaro Yoshida and Jiro Sato also appear.
The background music uses the track “Hang-LooseI” from the soundtrack of the film “Life: Tengoku de Kimi ni Aetara.”
Suntory BOSS GREEN Low Sugar – Tokuhō BOSS “Everyday Habit” Version
The 2014 commercial for “BOSS GREEN Low-Sugar, Tokuho no Boss” featured comedians Kayoko Okubo and Ainosuke Kataoka, among others.
Ainosuke Kataoka, who plays the committee chairman, exudes such authority that he looks completely authentic.
The background music uses the theme from the TV drama “The Great White Tower.”
This commercial is one installment from the Alien Jones series that aired in 2013.
In addition to comedians Kintaro and Sugi-chan, members of SMAP—who were active at the time—also appear.
The background music uses the soundtrack from the Japanese film “Rainbow Song,” creating a moving, emotional atmosphere.