Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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Summary of Suntory BOSS commercials. The humorous direction is the appeal (1–10)
Suntory CRAFT BOSS Unsweetened Italiano “Alien Jones: Truth or Fake?”NEW!Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yuumi Kawai
The structure reminiscent of a movie trailer really catches the eye! It’s a commercial from the familiar “Alien Jones” series featuring not only Tommy Lee Jones and Koji Yakusho, but also Hana Sugisaki and Yumi Kawai.
It ends with the message, “Please taste Craft Boss Not-So-Sweet Italiano for yourself,” leaving a lasting impression with a vibe like a mystery movie trailer.
Suntory CRAFT BOSS World TEA: ‘Alien Jones and the Four Sisters’ EditionTommy Lee Jones, Takako Matsu, Hana Sugisaki, Yumi Kawai, Sairi Ito
In BOSS commercials, Tommy Lee Jones is well-known for appearing as an alien.
In the new Craft BOSS TEA commercial, however, four actresses—Takako Matsu, Hana Sugisaki, Yumi Kawai, and Sairi Ito—appear as aliens.
The four are portrayed as sisters, engaging in a heartwarming conversation.
The background music features Nulbarich’s 2024 track “Words,” a lovely song that reflects on life, set to a gentle, soothing melody.
Suntory BOSS Alien Jones “Heisei Special” EditionTommy Lee Jones, Tamori, Ren Osugi
Suntory’s BOSS commercial, the “Heisei Special” edition, looks back on the Heisei era through the alien Jones.
The commercial, which sums up notable events and social changes over the 30 years of Heisei, is perfectly matched with the CM song Ito by Miyuki Nakajima.
This song was released in 1998 as Miyuki Nakajima’s 35th double A-side single, Inochi no Betsumei / Ito.
It’s famous as a wedding song, has been used in numerous commercials, and is widely known for the many artists who have covered it—a timeless classic that continues to be sung.
Suntory CRAFT BOSS “Alien Jones: The Workplace” VersionTommy Lee Jones, Koji Yakusho, Hana Sugisaki, Ryunosuke Kamiki, Sakura Ando, Yasuko
In addition to the familiar Tommy Lee Jones and Koji Yakusho, comedian Yasuko also appears in the commercial for Suntory’s bottled coffee, Craft Boss.
The ad features a stakeout-themed story with a humorous twist: the person they thought was the suspect turns out to be Yasuko.
It effectively conveys that Craft Boss is the perfect partner for work.
The background music is Pink Lady’s 1976 hit Pepper Keibu.
There’s something irresistibly romantic about choosing a Showa-era idol song in the Reiwa era.
Suntory CRAFT BOSS Unsweetened Italiano “Alien Jones: Pizza Shop (Animation)” EditionTommy Lee Jones, Koji Yakusho, Hana Sugisaki
The Craft Boss “Alien Jones” series featuring Tommy Lee Jones always has a fun storyline and is really popular.
This new commercial is different from the previous ones in that it’s animated.
In the narration, there’s a humorous explanation that it became animation because they couldn’t shoot on location in Italy.
The story about Alien Jones, who can’t stand anything being crooked, is quite entertaining, so be sure to check it out.
The BGM is the theme from the Italian film Amarcord by Fellini, which gives it a lovely, elegant atmosphere.
Suntory BOSSAyumi Hamasaki
This is a commercial for the canned coffee BOSS featuring Ayumi Hamasaki, known as the “diva of the Heisei era,” who has produced numerous hit songs.
It’s part of a series in which Hamasaki plays various roles—such as a construction site worker, a boxing second, and a bride—while singing an original song.
In the CM, she performs a parody of Nat King Cole’s classic “L-O-V-E.” Even if you haven’t seen the commercial in a while, many of you can probably still hum this tune.
Suntory CRAFT BOSS “Alien Jones: Idol” VersionTommy Lee Jones, Koji Yakusho, Ryunosuke Kamiki, Yūmi Kawai
This is one of the classic Suntory BOSS commercials featuring Alien Jones.
The star this time is Yumi Kawai.
It tells the moving story of an ordinary girl who, after posting videos, grows into a hugely popular idol.
In the commercial, Kawai covers Kyoko Koizumi’s famous song “Nantettatte Idol” (“Because I’m an Idol”).
The arrangement is very different in tone from the original, making it a compelling listen!