A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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Compilation of Suntory BOSS commercials: the charm lies in their humorous direction (11–20)
Suntory BOSS “Forbidden Planet” EditionTommy Lee Jones, Koji Yakusho, Hana Sugisaki, Ryunosuke Kamiki, Miyuki Nakajima, Soichi Noguchi
In the 2022 commercial “Forbidden Planet,” a world is depicted where working has been prohibited by President of the Universe Miyuki Nakajima.
By portraying a timeline in which people want to work but aren’t allowed to, it prompts us to reflect on the pride and sense of purpose each person holds toward their job.
The BGM features Miyuki Nakajima’s “Headlight, Taillight.” Released in 2000 as the B-side to “Chijō no Hoshi” (“Earthly Stars”), the song conveys a somewhat decadent atmosphere while depicting people who keep moving forward with their dreams.
It’s a track that fosters a positive feeling and ties in with the commercial’s content.
Suntory CRAFT BOSS “Alien Jones: An Unexpected Calling” (Commercial)Tommy Lee Jones, Koji Yakusho, Ryunosuke Kamiki, Sakura Ando, Yuya Yagira
The Suntory BOSS commercial depicting Alien Jones observing human behavior focuses this time on Koji Yakusho’s search for his true calling.
Inspired by how Craft BOSS is the perfect companion for outings, the ad conveys the courage to venture into unknown worlds.
Another highlight is the use of Crystal King’s “Daitokai (The Metropolis),” whose gradually building and releasing progression underscores Yakusho’s sense of having found his vocation and looking to the future with newfound clarity.
Suntory Craft Boss ‘Alien Jones: Town Revitalization’ VersionTommy Lee Jones, Koji Yakusho, Yurina Hirate
Speaking of Suntory Craft Boss’s commercial series, it’s known for Tommy Lee Jones playing an alien and Koji Yakusho portraying a mature character.
In the “Alien Jones: Town Revitalization” edition, a new alien character played by Yurina Hirate joins the familiar lineup.
This spot features an arranged version of Pink Lady’s classic hit “UFO.” It’s a fun touch that ties in with the aliens and UFOs appearing in the commercial.
Suntory CRAFT BOSS Non-Sugar “A New Breeze: London”Tommy Lee Jones, Hana Sugisaki, Takako Matsu, Ringo Sheena
When I hear BOSS, I think of canned coffee, but this one’s a tea commercial.
Since it’s tea, they use the phrase “Tea-ss” as a kind of pun.
Takako Matsu and Hana Sugisaki appear in it, and Tommy Lee Jones—the alien familiar from BOSS canned coffee—also makes a brief appearance.
At the very end, Ringo Sheena, who sings the CM’s background song “Jinsei wa Yume Darake,” shows up for a moment as well.
Suntory CRAFT BOSS “Alien Jones: Gondola” VersionTommy Lee Jones, Koji Yakusho, Hana Sugisaki, IKKO, Narrator: Takayuki Sugo
This is a Suntory Craft Boss commercial that looks like an alien named Jones, who has come to survey Earth, is reporting on human behavior.
Since it’s a spot for Craft Boss’s “Not-Too-Sweet Italiano,” the story unfolds as if it’s about Earthlings in Italy.
With a wry, ironic tone, it describes how the fantastical terrain of interlacing waterways can make visitors feel like movie characters.
Another highlight is the use of Henry Mancini’s ‘Love Theme from Sunflower,’ famous from film music, as the BGM.
Framing it with a movie theme song set in Italy, and showing people acting like locals to the music, creates a playful, immersive world.
Suntory BOSS Rainbow Mountain Blend Alien Jones “Ovation” commercialTommy Lee Jones, Mitsu Mangrove, Kazuo Tokumitsu
This commercial aired starting in September 2015 and, in addition to the familiar Tommy Lee Jones, features Mitsu Mangrove and Kazuo Tokumitsu.
It’s structured as if Mitsu Mangrove is looking back on her life, with Naomi Chiaki’s “Kassai” used as the background music.
Combined with the BGM, it turns into a tear-jerking commercial.
Compilation of Suntory BOSS commercials: the charm lies in their humorous direction (21–30)
Suntory CRAFT BOSS World TEA Alien Jones & Four Sisters “Idea” VersionTommy Lee Jones, Takako Matsu, Hana Sugisaki, Yumi Kawai, Sairi Ito
It depicts Takako Matsu, Hana Sugisaki, Yumi Kawai, and Sairi Ito watching over the city of Tokyo as four alien sisters.
After remarking that the residents of this planet “are always doing unnecessary things,” referring to their proactive development of the city, they go on to say that “TEA around the world is also doing unnecessary things,” and introduce the product’s features.
By “unnecessary things,” they mean adding various ingredients to black tea, and they highlight that this extra touch is precisely what makes teas of the world so appealing.
The commercial’s BGM features Nulbarich’s stylish track “Words.” I think the words at the end of the lyrics will surely resonate with many people, so please give it a listen while reading the lyrics.