A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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Compilation of Suntory BOSS commercials: the charm lies in their humorous direction (11–20)
Suntory CRAFT BOSS Non-Sugar “A New Breeze: London”Tommy Lee Jones, Hana Sugisaki, Takako Matsu, Ringo Sheena
When I hear BOSS, I think of canned coffee, but this one’s a tea commercial.
Since it’s tea, they use the phrase “Tea-ss” as a kind of pun.
Takako Matsu and Hana Sugisaki appear in it, and Tommy Lee Jones—the alien familiar from BOSS canned coffee—also makes a brief appearance.
At the very end, Ringo Sheena, who sings the CM’s background song “Jinsei wa Yume Darake,” shows up for a moment as well.
Suntory CRAFT BOSS “Alien Jones: Gondola” VersionTommy Lee Jones, Koji Yakusho, Hana Sugisaki, IKKO, Narrator: Takayuki Sugo
This is a Suntory Craft Boss commercial that looks like an alien named Jones, who has come to survey Earth, is reporting on human behavior.
Since it’s a spot for Craft Boss’s “Not-Too-Sweet Italiano,” the story unfolds as if it’s about Earthlings in Italy.
With a wry, ironic tone, it describes how the fantastical terrain of interlacing waterways can make visitors feel like movie characters.
Another highlight is the use of Henry Mancini’s ‘Love Theme from Sunflower,’ famous from film music, as the BGM.
Framing it with a movie theme song set in Italy, and showing people acting like locals to the music, creates a playful, immersive world.
Suntory BOSS Rainbow Mountain Blend Alien Jones “Ovation” commercialTommy Lee Jones, Mitsu Mangrove, Kazuo Tokumitsu
This commercial aired starting in September 2015 and, in addition to the familiar Tommy Lee Jones, features Mitsu Mangrove and Kazuo Tokumitsu.
It’s structured as if Mitsu Mangrove is looking back on her life, with Naomi Chiaki’s “Kassai” used as the background music.
Combined with the BGM, it turns into a tear-jerking commercial.
Suntory BOSS Alien Jones: ‘Human History’ EditionTommy Lee Jones
Many of you might remember this commercial that aired in 2009.
It depicts humanity hard at work throughout history—cavemen chasing mammoths, ancient Egyptians building the pyramids, and ancient Chinese constructing the Great Wall.
It then ends by showing people working in the modern day.
Even while saying we’re always working, the warm narration makes you feel proud of it.
Enhancing that gentle atmosphere is the background music, Moon River.
Originally sung by Audrey Hepburn in the film Breakfast at Tiffany’s, this commercial uses the version performed by Aoi Teshima.
Suntory BOSS Alien Jones “Kyoto” EditionTommy Lee Jones, Tamori, Yasuko Matsuyuki, Momiji Yamamura, Shinichi Shinohara
This is a commercial featuring Tamori sightseeing in Kyoto in autumn.
A series of evocative scenes unfolds, including autumn leaves and quintessential Kyoto streetscapes.
The whole CM has a calm, beautiful atmosphere, but it also slips in a few moments that will make you chuckle—see if you can spot them.
The background music is “Change The World,” well known from BOSS commercials.
This refreshing, mellow song was sung by Eric Clapton in 1996.
Suntory Premium Boss “TV Station” VersionTommy Lee Jones, Tamori, Shinobu Sakagami, Sosuke Takei, Matsuko Deluxe, Osamu Suzuki
In this commercial, Tommy Lee Jones appears as a florist who comes and goes from a TV station.
It portrays behind-the-scenes glimpses of Shinobu Sakagami, Tsuyoshi Takei, and Matsuko Deluxe, and also shows staff working inside the station, including Osamu Suzuki.
Through these scenes, it emphasizes that Japanese television is an indispensable part of our lives.
The background music features “Darren,” a piece composed by British musician Michael Nyman for the film Wonderland.
Compilation of Suntory BOSS commercials: the charm lies in their humorous direction (21–30)
Suntory BOSS “Forbidden Planet” EditionTommy Lee Jones, Koji Yakusho, Hana Sugisaki, Ryunosuke Kamiki, Miyuki Nakajima, Soichi Noguchi
In the 2022 commercial “Forbidden Planet,” a world is depicted where working has been prohibited by President of the Universe Miyuki Nakajima.
By portraying a timeline in which people want to work but aren’t allowed to, it prompts us to reflect on the pride and sense of purpose each person holds toward their job.
The BGM features Miyuki Nakajima’s “Headlight, Taillight.” Released in 2000 as the B-side to “Chijō no Hoshi” (“Earthly Stars”), the song conveys a somewhat decadent atmosphere while depicting people who keep moving forward with their dreams.
It’s a track that fosters a positive feeling and ties in with the commercial’s content.