A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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Compilation of Suntory BOSS commercials: the charm lies in their humorous direction (21–30)
Suntory BOSS Rainbow Mountain Blend Alien Jones “Condominium (New Year)” Version

This ad for “Alien Jones” aired in 2014.
In addition to Tommy Lee Jones as Jones, actor Morio Kazama and comedian HIRO also appear.
In the latter half of the commercial, SMAP member Masahiro Nakai appears on a TV screen and humorously belts out the group’s song “Yozora no Mukou.”
Suntory BOSS Alien Jones ‘Sekigahara’ EditionTommy Lee Jones, Tamori, Mansai Nomura, Taka and Toshi

A commercial depicting the Battle of Sekigahara, with Tamori playing Tokugawa Ieyasu and Mansai Nomura playing Ishida Mitsunari.
Tommy Lee Jones and the comedy duo Taka and Toshi appear as foot soldiers, portraying the harsh realities of the battlefield with a touch of humor.
It concludes, as always, with a message honoring those working on the front lines.
Suntory BOSS “Luxury Low Sugar” Swan Boat Version

The 2014 commercial for “BOSS Zeitaku Bitou” features Nao Omori and Ai Hashimoto.
There’s something indescribable about the way Ai Hashimoto quietly watches Nao Omori and the others racing in swan boats.
The BGM uses a cover of the theme song from the French film “A Man and a Woman.”
Suntory CRAFT BOSS World of TEA Alien Jones & Four Sisters: PatrolTommy Lee Jones, Takako Matsu, Hana Sugisaki, Yumi Kawai, Sairi Ito

This piece aims to spark solid interest in Craft Boss’s World TEA by also showing scenes from the local regions.
The four sisters set off on a patrol around the world, and even after they return, they each reminisce about the places through the World TEA.
By having each of them hold a different flavor, it clearly conveys the variety as well.
Suntory BOSS Alien Jones “Grand Sumo” EditionTommy Lee Jones, Takamisakari

This is a commercial that aired in 2013, the year Takamisato, a popular sumo wrestler of the Heisei era, retired.
It features footage of his bouts and scenes of the crowd cheering, creating a spot that serves as a fitting capstone to his career as a rikishi.
The background music is Miyuki Nakajima’s “Ito” (Thread), which further enhances the warm atmosphere of the commercial.
Released in 1998, the song likens human encounters to threads weaving a fabric, and together with its gentle melody, it becomes a deeply moving piece.
Suntory BOSS Alien Jones ‘Railway’ EditionTommy Lee Jones, Tamori, Yasuko Matsuyuki, Jun Miura, Goro Yamada

It’s a commercial that likens life to a journey, told through a story in which Tamori rides a train and experiences encounters with various people.
On the train, his meeting and parting with Yasuko Matsuyuki and his friendships with Jun Miura and Goro Yamada are depicted, conveying the charm of life’s ups and downs.
Tommy Lee Jones appears as a crew member, and at the end the train takes to the sky, where he shows Tamori a beautiful fireworks display from above.
The familiar “Change The World” plays as the BGM, lending the commercial a gentle, calming feel.
Suntory BOSS “TOKYO” versionTommy Lee Jones, Tamori, Shioli Kanjiyā

This commercial features Tamori taking a water taxi driven by Tommy Lee Jones to sightsee around Tokyo.
Through the perspective from the river, it rediscover’s Tokyo’s charms and looks back on the history of water transport in the Edo period—revealing many things via the river.
The BGM is Eric Clapton’s “Change the World.” The original was sung by Wynonna Judd, but Eric Clapton’s version was created for use in the film Phenomenon.


