A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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Compilation of Suntory BOSS commercials: the charm lies in their humorous direction (21–30)
Suntory CRAFT BOSS Soy Latte — Soy from CRAFT BOSS: “Debut” versionAtarashii Gakko no Leaders
In this commercial, Atarashii Gakko! shows up to someone who’s lacking motivation at work and powerfully promotes Craft Boss Soy Latte.
The members encourage the soy latte with energetic calls, but after drinking it they wear relaxed expressions, creating a humorous contrast.
It gives the impression—conveyed with a unique vibe—that the gentle, tasty flavor calms the mind and gives you the energy to move forward.
The comical movements and poses also heighten interest in Atarashii Gakko! through this video.
Suntory CRAFT BOSS World TEA Alien Jones & Four Sisters “Idea” VersionTommy Lee Jones, Takako Matsu, Hana Sugisaki, Yumi Kawai, Sairi Ito
It depicts Takako Matsu, Hana Sugisaki, Yumi Kawai, and Sairi Ito watching over the city of Tokyo as four alien sisters.
After remarking that the residents of this planet “are always doing unnecessary things,” referring to their proactive development of the city, they go on to say that “TEA around the world is also doing unnecessary things,” and introduce the product’s features.
By “unnecessary things,” they mean adding various ingredients to black tea, and they highlight that this extra touch is precisely what makes teas of the world so appealing.
The commercial’s BGM features Nulbarich’s stylish track “Words.” I think the words at the end of the lyrics will surely resonate with many people, so please give it a listen while reading the lyrics.
Suntory BOSS Rainbow Mountain Blend Alien Jones “Condominium (New Year)” Version
This ad for “Alien Jones” aired in 2014.
In addition to Tommy Lee Jones as Jones, actor Morio Kazama and comedian HIRO also appear.
In the latter half of the commercial, SMAP member Masahiro Nakai appears on a TV screen and humorously belts out the group’s song “Yozora no Mukou.”
Suntory BOSS Rainbow Mountain Blend Alien Jones “Equipment Manager” Version
A commercial from the 2014 “Alien Jones” series.
In addition to Tommy Lee Jones as Alien Jones, former professional baseball player Yusaku Iriki appeared, which became a hot topic.
The background music uses Tulip’s classic hit “Seishun no Kage,” which is sure to bring tears to your eyes.
Suntory BOSS Rainbow Mountain Blend Alien Jones “A Street Corner Where Lovers Get Wet” Edition
The BOSS commercial that aired starting in September 2015.
In addition to the familiar Tommy Lee Jones as Alien Jones, actor Takeshi Ukaji and comedian Asako Ito also appeared, which became a hot topic.
The background music used was Masatoshi Nakamura’s “Koibito mo Nureru Machikado” (“A Street Corner Where Lovers Also Get Wet”), and it features a pun on “koi” meaning both “love” and “carp.”
Suntory PRIDE OF BOSS “Senior in the Boss Jacket” Version
Set to a classic hit by Eikichi Yazawa, this heartwarming commercial portrays senior construction worker Yutaka Matsushige and his junior, Pistol Takehara, at a construction company.
When a cherished jacket belonging to the senior gets a hole, the junior presents him with a new one as a retirement gift.
The senior tries to refuse, saying, “Don’t worry about it,” but the junior replies, “It’s a giveaway, so it’s fine,” smoothly segueing into a campaign announcement.
In the end, the ad also conveys a distinctly Japanese spirit of cherishing one’s belongings with the line, “In this country, there are times when things that are worn and dirty are beautiful.”
Suntory BOSS Godzilla “GO YOUR WAY” version
Godzilla, the iconic kaiju character representing Japan.
Suntory BOSS is celebrating his 70th anniversary with the “GO YOUR WAY” edition.
It makes extensive use of footage from past works, resulting in a piece that conveys a sense of history.
Also noteworthy is the background music, which mixes the Godzilla theme with “Happy Birthday to You.”
