Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: The humorous ads—like the Shirato Family—are the big draw (21–30)
SoftBank SoftBank Air “Dance” Version / SoftBank Hikari “Dance” Version / SoftBank Hikari “Blue Sky Dance” Version
This commercial, which introduces SoftBank Air and SoftBank Hikari, features a catchy song that brings to mind the buzzworthy 2024 release “POKÉDANCE.” In addition to clearly presenting the appeal of each product, the “Dance” version—where the features are introduced while pointing out similarities with Pikachu—is particularly memorable.
SoftBank “There’s something I want to tell you” VersionRalande
This commercial features Sayaka from Lalande playing a convenience store clerk, dealing with customers who come to the register wearing earphones.
She asks, “Do you need a bag?” but the customer can’t hear her because of the earphones.
As she’s struggling, an elderly man appears and teaches her how to communicate feelings without words.
In the second half of the CM, Nishida arrives at Sayaka’s register as a customer with earphones on.
She tries using the technique she learned to ask whether he needs a bag, but Nishida misunderstands and responds, “I have a girlfriend.” The absurd twist is laugh-out-loud funny.
The commercial promotes the idea of removing earphones at the register.
SoftBank commercial roundup: The humorous appeal of spots like the Shirato Family (31–40)
SoftBank iPhone XR ‘Battery Life – Up Late’ Version
This is a commercial for the iPhone XR, released in 2018, highlighting its excellent battery performance.
It shows a man watching a soccer match on his iPhone who dozes off in the middle of the game.
The humorous twist—very characteristic of overseas companies—is that the man runs out of energy before the iPhone does, which leaves a strong impression!
SoftBank Google Pixel “Did it come out cute?” / “The Erased Father” / “Naniwa Danshi, Ultra-Close Trip”Naniwa Danshi
The SoftBank commercial introducing the Google Pixel 10 and Pixel Watch 4 features the members of Naniwa Danshi.
While showcasing the functionality of the Pixel 10 and Pixel Watch 4, it shows the group visiting a cottage by a lake.
Playing in the background of this fun commercial is their song “Hirahira × Tokimeki.” Debuting in this CM, the track has a refreshing vibe that’s very characteristic of them.
SoftBank Shirato Family Mystery Train: The Interrogation of Rei KikukawaRei Kikukawa, Masato Sakai
This is a SoftBank commercial that incorporates a parody of the Hazuki Loupe ads.
It’s one entry in the “Shirato Family Mystery Train” series, where Rei Kikukawa is questioned by a detective played by Masato Sakai.
In it, Kikukawa steps on a smartphone left on a chair and lets out a little “Eek!”, and she recreates elements from her Hazuki Loupe appearances, saying lines like “Lovely” and “I love it.” It’s a playful CM that shows the fun spirit of both SoftBank and Hazuki Loupe!
SoftBank “The Appeal of Perplexity” Edition
This commercial introduces the appeal of Perplexity while also highlighting that SoftBank users can use Perplexity Pro at a discount.
It clearly conveys that the results are highly reliable, it can provide answers tailored to your preferences, and it’s an AI that stays by your side.
It also shows that SoftBank users can use it for free for six months, which strongly communicates the desire for people to give it a try first.
SoftBank “5G Teaser” VersionRui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, Ryo Yoshizawa
This commercial portrays the launch of 5G service in Japan and the arrival of a new era through tense, impactful visuals.
It features many figures such as Rui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, and Ryo Yoshizawa, depicting each of them forging the future in their respective fields.
By showing scenes that feel slightly removed from everyday life in each setting, it also conveys a sense of technological progress.