Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
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SoftBank commercial roundup: The humorous ads—like the Shirato Family—are the big draw (21–30)
SoftBank Smartphone Debut Year 1: “President” EditionChonmage Kozō
This commercial depicts the Chonmage Kozō members asking for smartphones, promoting SoftBank’s support for making a smartphone debut.
The members not only voice their own desire for a phone but also play the roles of parents, expressing concerns about smartphones from each perspective.
Addressing those concerns, SoftBank emphasizes that its offers benefit not only kids but also parents, letting everyone use smartphones comfortably.
The video has a fun vibe and even features the attention-grabbing phrase “It’s minced meat!” (Hikiniku desu).
Answering SoftBank’s social challenges: “Next-Generation AI Data Center” editionMasaharu Fukuyama
As Masaharu Fukuyama murmurs, “AI can do anything,” AI Mashaharu tells him there’s a concern that, at this rate, data processing won’t be able to keep up.
In response, it introduces SoftBank’s ongoing construction of an AI data center in Japan.
The message powerfully highlights this as an initiative to accelerate the expanding use of AI.
The background music features “Let’s Become a Family,” a familiar tune from this commercial series.
Released in 2011, the song is also well-loved as a wedding staple.
SoftBank SoftBank Hikari “Blue Sky Dance” Version
This is a commercial introducing SoftBank Hikari, an internet service with speeds of up to 10 Gbps.
Pikachu dances to the music alongside the familiar Father Dog, highlighting that you can use it for 0 yen for six months if you sign up now.
It’s amusing when the Father Dog boastfully says, “I’m cuter than Pikachu,” and Futenyan responds with the line “Zero empathy,” emphasizing the “zero.” It’s a memorable ad that’s both cute and gives you a little chuckle.
SoftBank AI Mashaharu’s “What’s This?” Series: “Smartphone Scam Countermeasures,” “People Flow Data ~Disaster Prevention~,” and “HELPO ~Healthcare~”
This is a series that introduces SoftBank’s initiatives to solve various social issues through the questions of AI Mashaharu.
It portrays efforts to make daily life more comfortable, such as measures against smartphone scams, mobility data that helps with disaster preparedness, and apps that enable online medical consultations.
You can really sense how helpful these initiatives are from the way they bring smiles to people’s faces.
SoftBank: ‘The goal is above yourself’ Version
The video focuses on a woman who has been involved with basketball since she was little, portraying the effort she has steadily built up.
As she keeps working hard, the number of shots she takes increases, expressing the idea that her efforts will eventually lead to results.
The song that further emphasizes the powerful scenes of perseverance depicted in the video is Aqua Timez’s “Ketsui no Asa ni.” Its band sound, carried by a gentle rhythm, is striking and conveys both strength and tenderness.
SoftBank stock SoftBank Stock Senryu Contest: “Demon King” Edition / “Boy” Edition
This is a commercial aimed at conveying the appeal of SoftBank stock, introducing prize-winning entries from the SoftBank Stock Beginner Senryu Contest to spark interest among more people.
It highlights a senryu focused on PayPay points, emphasizing the everyday savings they bring.
By tying it to PayPay, which is easy to use in daily life, it also conveys the idea that investing in stocks can feel more accessible.
With Satoshi Hino reading the senryu with powerful delivery, the content also carries a somewhat comedic tone.
SoftBank stock: “If you’re going to invest in stocks, it would be a waste to miss this.” (Commercial: ‘Don’t Miss Out’ version)
This commercial introduces the current state of SoftBank’s stock and promotes it as a good choice for people interested in investing.
It presents detailed stock data and clearly conveys how accessible it is and how stable it can be afterward.
While SoftBank is strongly associated with telecommunications, the ad also highlights other sectors the company is involved in, suggesting its potential for corporate growth.
It emphasizes how the stock is popular among young people and how many investors continue to hold it, showing the different ways it’s well-regarded.