Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: The humorous ads—like the Shirato Family—are the big draw (21–30)
SoftBank stock: “If you’re going to invest in stocks, it would be a waste to miss this.” (Commercial: ‘Don’t Miss Out’ version)
This commercial introduces the current state of SoftBank’s stock and promotes it as a good choice for people interested in investing.
It presents detailed stock data and clearly conveys how accessible it is and how stable it can be afterward.
While SoftBank is strongly associated with telecommunications, the ad also highlights other sectors the company is involved in, suggesting its potential for corporate growth.
It emphasizes how the stock is popular among young people and how many investors continue to hold it, showing the different ways it’s well-regarded.
SoftBank “Shirato Family: Dad Becomes a Star”Aya Ueto, Kanako Higuchi, Yuno Nagao
This commercial promotes how SoftBank’s Paytoku Unlimited makes everyday shopping more rewarding, told through the Shirato family.
In it, Aya Ueto uses accumulated points to buy sunglasses for the father, humorously showing how he can affordably edge closer to a star-like look.
The music that highlights the everyday fun depicted on screen is “Dance of the Mirlitons” from The Nutcracker.
The light flute tones resonate memorably, conveying brightness along with a sense of relaxation.
SoftBank “Smartphone Debut Festival” / “Smartphone Debut Festival: Home Visit”Takashi Sorimachi, Asuka Saito
An announcement has been made for the “Smartphone Debut Festival,” which supports students making their first smartphone debut.
In keeping with the festival’s name in Japanese, the commercial cleverly emphasizes the syllable “sai,” making for a humorous and memorable touch.
It’s hard to look away from the wild, high-impact scenes—like Takashi Sorimachi riding a rhinoceros and bursting through a house wall.
The background music is a parody of Shibugakitai’s signature song “NAI NAI 16.”
SoftBank Shirato Family: “Dad Saves a Ton” Version / “The Big-Earning Family” VersionAya Ueto, Kanako Higuchi, Dante Carver, Yuno Nagao
This commercial features Aya Ueto and the other SoftBank image characters, portraying the everyday life of the Shirato family while also conveying how SoftBank’s services support daily living.
Through scenes like settling the bill at a restaurant and sending a Mother’s Day gift, it promotes the fact that you can earn points with PayPay.
With a comedic touch—such as the father walking away from the register or being teased for buying a present with points—it depicts cheerful days enhanced by using points.
The music that highlights the relaxed atmosphere of these everyday scenes is “Dance of the Reed Pipes” from Tchaikovsky’s The Nutcracker.
Its structure features high flute lines gently supported by strings, and the buoyant flute performance creates a light, airy feel.
SoftBank: Providing answers to social issues. “Food Loss (Sakimiru)” editionMasaharu Fukuyama
This content features Masaharu Fukuyama and the AI “Masha-haru” reflecting on social issues we notice in everyday moments.
From there, it shifts to SoftBank’s initiatives, expressing how Sakimiru, an AI demand-forecasting service, can help solve food loss.
What further highlights the warmth of these future-focused efforts is Masaharu Fukuyama’s song “Kazoku ni Narou yo.” With its gentle, family-themed atmosphere, the song strongly conveys a warmth that leads toward happiness.
SoftBank AI Mashaharu’s What-is-this? “HAPS” Version / “Disaster Response Drone” Version
This is a series in which AI Mashaharu, an AI that closely resembles Masaharu Fukuyama, learns about SoftBank’s initiatives to solve various social issues.
It features disaster-response drones and HAPS, an airborne communication base station, and clearly explains what they are.
It also depicts the roles they play in society and how they connect to the future, conveying a positive, forward-looking outlook toward what lies ahead.
SoftBank: Answering social challenges. ‘AI Declaration’ editionMasaharu Fukuyama
This commercial introducing SoftBank’s AI initiatives features Masaharu Fukuyama and his AI partner, AI Mashaharu.
As Fukuyama marvels at the capabilities of SoftBank’s AI, AI Mashaharu walks him through the company’s AI business.
Learning that SoftBank’s AI is being utilized across a variety of fields—and is becoming a partner in solving social challenges—Fukuyama is even more impressed, and the commercial concludes with that scene.