Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
You often see commercials for Docomo, one of the major mobile carriers, when watching TV or online videos, right?
These ads cover a wide range of content: of course they introduce the latest devices and announce great rate plans and promotions, but they also feature initiatives like the Docomo Future Project that the company is working on.
In this article, we’ll present a roundup of Docomo’s commercials along with the video clips.
In addition to popular actors, another appeal of Docomo’s commercials is that idols and musical artists sometimes appear as well.
We’ll also introduce the cast and the background music, so be sure to check it out.
Docomo commercial roundup: announcement commercials for the latest models and great-value plans (1–10)
docomo Rates: “docomo U22 Discount – ‘Good News’ Edition”NEW!
In this commercial introducing Docomo’s U29 Discount, everyone shows off their dance moves to the music, creating a lively, fun atmosphere that leaves a strong impression.
You can feel the value and joy of the discount from everyone’s expressions.
The background music is one of DREAMS COME TRUE’s signature songs, “Ureshii! Tanoshii! Daisuki!” It’s “Ureshii! Tanoshii! Daisuki!” from their 1989 album “Ureshi Hazukashi Asagaeri.” With its up-tempo melody and lyrics that capture the exhilaration of falling in love, it’s a track that makes your heart dance just by listening.
docomo MAX “It’s coming back!” versionNEW!BTS
This commercial communicates that with Docomo MAX’s selectable benefits, you can choose Lemino, conveyed through BTS’s live performance footage, one of its content offerings.
By showing a digest of the concert and clearly conveying the excitement, it expresses the thrill of being able to enjoy a wide variety of content.
The song that firmly supports the excitement of the live footage is BTS’s “Lights.” While it’s dance music with a strongly resonant beat, it also has a sense of calm, evoking images of a powerful first step and an upbeat, positive mood.
docomo DoCoMo mini “Beethoven” VersionNEW!
This is a commercial introducing Docomo’s pricing plan, Docomo mini.
It emphasizes that by using various bundle discounts, a 4GB plan can be used for as low as 880 yen.
It’s memorable for featuring Beethoven holding a smartphone, and it uses a parody song set to Symphony No.
5 in C minor, Op.
67, commonly known as “Fate,” as the background music.
docomo Docomo mini “Mozart” versionNEW!
This commercial is inspired by a painting of the Mozart family, depicting Mozart and his sister playing a piano duet, their father holding a violin, and a portrait of their mother hanging on the wall.
It introduces “Docomo mini,” which allows you to use a smartphone starting from 880 yen the following month by setting the specified payment method and choosing designated internet and electricity services.
The surreal and striking touch is that everyone in the Mozart household has a smartphone.
The background music is a parody of one of Mozart’s signature works, Piano Sonata No.
11 in A major, K.
331.
docomo × Netflix “Moments That Make Your Heart Race”NEW!
This commercial promotes a Docomo campaign that lets you watch Netflix at a great value, showcased through footage from various titles.
By featuring a wide range of genres, from movies to sports, it conveys the excitement of enjoying visual entertainment.
With scenes that are thrilling or make you eager to see what happens next, you can feel the anticipation and fun—not just from the clips themselves, but also from the expressions of the viewers watching them.
docomo MAX “WE LOVE MAX!” version
This is a promotional commercial for Docomo MAX, which lets you enjoy DAZN—primarily for sports streaming—at no extra charge.
It features people passionately immersed in sports like soccer, baseball, basketball, and motorsports, highlighting the wide range of viewing and live coverage available.
The background music is Queen’s classic “Don’t Stop Me Now,” which ties in nicely with the narration in the ad: “No one can stop this love for sports!”
docomo Giga Abroad: The Mysterious Mural / docomo MAX: The Mysterious StatueNao
This is a commercial that promotes how, with Docomo MAX, you can use your smartphone abroad just like you do at home, shown through Nao’s travel experience.
The setting looks like Egypt, with murals and statues, and the humor comes from the oddities written on them.
The content conveys a sense of reassurance by showing her fully enjoying her trip without worrying about data.